Linyi Forges New Heights in International Trade via the Belt and Road Initiative.docx

Linyi Forges New Heights in International Trade via the Belt and Road Initiative.docx

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LinyiForgesNewHeightsinInternationalTradeviatheBeltandRoadInitiative

LinyiForgesNewHeightsinInternationalTradeviatheBeltandRoadInitiative

　　LINYIMall’slogisticsnetworkshavehelpedustoestablishcontactwithmanyenterprisesandtraders.WeimportmorethanRMB3million’sworthofcommoditiestothecityeachmonth，”woodcarvingdealerandattendeeoftheSixthChina（Linyi）InternationalTradeandLogisticsFairAhmedfromPakistansaid.Morethanhalfofthe4，000commoditiesthathesenttothefairbyrailfreightthatmorninghadsoldbynoon.

　　TheopeningofanexpressfreighttrainservicefromLinyitoUrumqihasestablishedacommercialcorridorbetweenLinyiandCentralandWesternAsia，sosimplifyingcross-borderlogistics.TomaximizebenefitsofbringingintoeffecttheBeltandRoadInitiative，Linyihasbuiltagreenchannelfortransnationaltradethatwillcreateanewpatternofinternationaltradeandlogisticsindustry.

　　CommercialStrength

　　SituatedinsouthernShandongProvince，Linyiisaninlandcityfardistantfromtheregionalcenter.Overthepastthreedecades，however，thecityhasbecomeabarometerforChina’scommerceandtradecirculation.Itisnowpopularlyknownas“China’slogisticscity.”

　　Themall’scoreareawasoriginallyoneofChina’searliestspecializedwholesalemarketsandlargestdistributioncenters.LocalmerchantshaveputtheirbacksintodevelopingthecommerceandlogisticsindustryandtransformingLinyiintoacitysynonymouswithmoderncommerciallogistics.Havingprogressedfromthetrolleyfreightofdecadesagototoday’smodernlogisticsnetwork，LinyiMallisanationallyrecognizedspecializedmarketandkeylogisticsandwholesalecenter.ThedevelopmentpatternithasformedrendersLinyithenorthernequivalentofinternationallyfamoussmallcommoditytradecenterYiwuinsouthernChina.

　　“Unlessyou’vebeenthere，it’simpossibletoimaginejusthowbigthemarketis，”LinyiMunicipalCommitteeCPCsecretaryLinFenghaisaid.Youcanbuyalmostanything，fromneedle，threadandbuttonstogardenmachineryinLinyi.Itscommercialmarkethasbecomeoneofthecity’smostdistinctivefeatures.SpendingjustaminuteineachofLinyi’sstoreswouldtake48days.Therearenow128specializedmarketsinthecitythatstockmorethan60，000typesofcommoditiesin27categories.Linyialsohas22logisticsparksthatdailyhandlemorethan200，000tonsofshipments.

　　Inrecentyears，thecityhascapitalizedonitscommercialandlogisticsadvantagestobringintoeffectitsinternationalizationstrategy.Policiesfacilitatingtradethathavebeenapprovedandcarriedoutincludetourismshoppingandcomprehensivepilotreformstointernationaltrade.Linyi’sultimategoalistobecomethecountry’slargestwholesalecommoditiescenter，logisticsdistributionandallocationcenter，e-commercecenter，andalsointernationalconferenceandexhibitioncenter.Thecityhasaccordinglyaccelerateditstransformationandupgrade.Duringthefirstthreequartersof2015themallachievedaturnoverofRMB241.296billion，ayear-on-yeargrowthof24.7percent，andLinyi’sexportsalesreachedUS$4.23billion.　　“GoingGlobal”Accelerated

　　“AlmostalldomesticmanufacturershavedealersoragentsinLinyi.Itslogisticsaddstrongappealtothecity’smarkets，”directorofLinyiMallManagementCommitteeYaoMingsaid.Marketsandlogisticscouldbesaidtorepresenttheunsolvablechicken-andeggconundrum，nooneknowswhichcamefirst.Whatiscertainisthatthelogisticsindustrypropelstheprosperityanddevelopmentoflocalmarkets.

　　The2，094logisticsoperatorsand18，000freightvehiclesinLinyi’svariousmarketsformalogisticsnetworkcoveringallofChina’scounty-levelcitiesandports.Themall’stotallogisticsearningsreachedRMB400billionlastyear.ThankstoitsunparalleledscaleadvantageandhighefficiencythepriceofLinyi’slogisticsis30percentlowerthanthenationalaverage.

　　“Linyi’sgoalofbuildingacommerciallinkbetweenChinaandtheworldreliesonthedevelopmentofamodernlogisticsindustry，”entrepreneurGaoJuansaid.Toherwayofthinking，modernlogisticsmeansthenationwideandworldwideflowofgoodsthroughaviation，rail，waterways，andhighways.ByblendinginwiththeBeltandRoadInitiativeLinyiwillpromotethedevelopmentofmodernlogisticsandsodrivelocaleconomicgrowth.

　　ImplementationoftheBeltandRoadInitiativeandtheChina-SouthKoreaFreeTradeAgreementhasbroughttheinternationalanddomesticmarketscloser.Linyi’sgeographicaladvantageishighlightedbyitslinkingtheMaritimeSilkRoadintheeastwiththeSilkRoadEconomicBeltinthewest.Itishightime，therefore，topropeltheinternationalizationofLinyiMall.

　　TheopeningonJuly1，2015ofanexpresscontainertrainserviceinLinyiformedtworailwayhyper-channels，oneheadingwesttoUrumqiinthenorthwestandtheothertoGuangzhouinthesouth.Eachyear，LinyiwilldelivermorethansixmilliontonsofcargotoXinjiang，aswellasCentralAsia，SouthAsia，WestAsia，andEurope，viatheEurasianContinentalBridge.Thenon-stopfreighttrainwillshortenthejourneyfromLinyitoUrumqito72hours，soenhancingLinyi’slogisticsradiatingcapacity.Moreover，onJune28，2015themaidenflightfromLinyitoMuaninSouthKoreatookplace.Thecityisexpectedtobeincludedasaportinpassengerandcargocharterflightsbetweenthetwodestinations，andalsoasadirectshippingpoint.AsShandong’sprimaryaviationport，LinyiAirporthasbeenincludedintheprovince’sPortDevelopmentPlanningfrom2016to2020.　　Bycompilingalong-termlogisticsdevelopmentprogram，Linyihashastenedthebuildingofacomprehensivehighway，railway，aviation，andportlogisticssystem.ThecityalsoaimstobuildanexpressfreighttrainlogisticsnetworkconnectingGuangzhou，Urumqi，Nanning，andHarbin.Byachievinginfrastructureconnectivity，Linyiisdeliveringmoreproductstotheworld.

　　Linyialsohasanastutegraspoftherelationshipsbetweencommerceandlogistics，marketandindustry，onlineandofflineintegration，domesticandforeigntrade，andcoreindustryandsupportingindustry.Comprehensivepilotinternationaltradereformandconstructionofanall-inclusivebondedzonehassteppeduptheinternationalizationpaceofLinyiMall.ItisnowontheGeneralAdministrationofCustomsshortlistofChina’stop-100foreigntradecities.

　　InternetPlusLinyiMall

　　LinyiMallownsChina’slargestmarketcluster.Wholesalemarketswerepopularaboutadecadeago，buttodayistheageofe-business.Newbusinessruleshavingchangedthecommercelogisticsindustry，businesscirclesinLinyiareevolvingfromtraditionalwholesalertoe-businesssupply.ThishascreatedanewinterpretationoftheLinyilegend?

Cthatofbuyfromtheworldandsellglobally.

　　TheSixthChina（Linyi）InternationalTradeandLogisticsFairopenedonOctober18，2015withthemunicipalgovernment’sofficiallaunchofthe“smartLinyiMall.”Itwillbuildadomestictechnology-leading“InternetplusLinyiMall”modeservingmorethan60，000wholesalersandvariouslogisticsenterprises.Itwillinthefuturebeacomprehensivetradingplatformfore-business，logistics，conventions，andexhibitions，aswellaspayments.Itwillalsobeacenterforgovernmentprocurements，wholesaleandlogisticstransfers，anddistribution.

　　“Reformandtransformationareirresistibletrends，asotherwisethedividendsofaccumulativedevelopmentwillgraduallybeconsumed，”MayorofLinyiZhangShupingsaid.Thecityisabouttobuilde-business，informationandpaymentplatforms.Throughonlineandofflineintegration，logisticsandcommerce，aswellasdomesticandforeigntrade，Linyiwillexploreanewdevelopmentpatternofmoderncirculationindustry.

　　AccordingtoaLinyiMallsurvey，thesalesvolumeofcommercialtenantswhodonotdealine-businesshasfallen10-30percent.Theimpactofe-businessontraditionalwholesalebusinessisthusobvious：

itisbesttotaketheinitiativeandadaptratherthansitandpassivelywaittoseewhathappens.　　PresidentofLinyiYaxunE-businessServiceCompanyNieWenchangbelievesthate-commerceisdependentontherealeconomyandlogistics.Linyi’svastmarketentitiesandextensivelogisticsnetworkhavelaidasolidfoundationfore-commercedevelopment.Althougharelativelylatestarter，governmentguidanceandthezealofcommercialtenantshavecoaxedtheblossomingofmorethan20，000e-businessenterprisesandaround100，000workersinLinyiMall，whichin2014generatedaturnoverofRMB30.95billion.Afteryearsofefforts，therefore，an“onlinemall”isexpectedtobebuilt.

　　Linyialsointendstobuildanecologicale-businesschain，includingaverticaltradingplatform，domestictradee-business，cross-bordere-business，andane-businessserviceprovider，soquickeningonline-offlineintegration.Basedonitsmarketingchanneladvantage，Linyihasunveiledanumberofmeasuresthatincludee-businessmodification，buildingB2BandB2Cverticalplatforms，andtheplanningandconstructionofacrossbordere-businessinnovationparkandtalentincubator.

　　Atpresent，LinyiMallhouses40，000e-businesses，morethan100e-businessserviceproviders，ninee-businessindustrialparks，and42e-businessplatforms.Some，suchasand，havebecomeindustry-leadinganddistinctivee-businessplatforms.

　　ExploretheInternationalMarket

　　InthecourseofimplementingtheBeltandRoadInitiative，Linyihasstrengthenedcooperationwithlargeenterprisesundertakingoverseasengineeringprojects.Promotingconstructionof“overseasshoppingmalls”