视听说III Unit 7 原文及答案.docx

视听说III Unit 7 原文及答案.docx

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视听说IIIUnit7原文及答案

Unit7

1.Script

W:

Ihearyou’reconsideringstartingyourownbusiness.Whatkindofbusinessdoyouhaveinmind?

M:

JustanInternetstart-up.IplantodesignWebPagesforclients.

Q:

Whatismantheplanningtodo?

B）LaunchanInternetcompany.

2.Script

W:

Whyareyouplanningtostartupatextilecompanyinthatdevelopingcountry?

M:

Yousee,evenhereintheUnitedStatestextilecompaniesareturningaprofitwithhugelaborcosts.Wecoulddothesamethinginthatcountryatthefractionofthecostbecausethelaborthereismuchcheaper.

Q:

Whichofthefollowingistrueofestablishingatextilecompany?

C）ThecompanycanmakeaprofitinthebothU.Sandthatdevelopingcountry.

3.Script

W:

Weordered50laptopsfromyourcompany,butontheinvoiceIseethereisanextrachargeforshipping.Ithoughtshippingwasincludedinthequote.

M:

Shippingisincluded.Theremustbeamistakeontheinvoice.I’llstraightenoutthemistakeandsendyouanewinvoice.

Q:

Whichofthefollowingistrue?

A）Shippingisincludedintheprice.

4.Script

M:

Thiswasatime-sensitivedocument!

There’snopointindeliveringitthreehourslate!

W:

I’msorry,sir.PerhapsIcouldconnectyoutoourcomplaintsdepartmentifyouwishtotakeitfurther.

Q:

Whatistrueofthedocument?

B）Itwasdeliveredtoolate.

5.Script

M:

Wewereverysurprisedtoreceivesuchbadservicefromacompanywe’vebeendoingbusinesswithinthepast.SonowI’dliketoknowwhatyou’regoingtodoaboutit.

W:

Ithinkthisistheresultofabreakdownincommunication,andweneedtolookatourcommunicationmethodsbothinternallyandexternally.Obviously,wewanttokeepourclientshappy,andunfortunatelywe’vefallenshortthistime.I’mheretomakesureitwon’thappenagain.

Q:

Whatisthereasonfortheproblemaccordingtothewoman?

C）Failureintheexchangeofinformationandideas.

III.ListeningIn

Task1:

AttendingaBusinessReception

Script

Chris:

I’vebeenlookingforwardtothisreceptionforweeks.Ican’twaittogetsomeformyownleads.Youknow,startmakingnewconnections.

Nora:

Smartthinking.Butwhatareyougoingtodowithallthosebrochures?

Chris:

Thepartyendsat2:

00.IfigureIcanhavethemalldistributedby1:

30.

Nora:

No,no,no.Letmeclueyouin.Thosebrochureswillmakeyoulooklikeagreenhand.

Chris:

WhatshouldIdothen?

Nora:

Handoutbusinesscards.That’sthewaytodoit.

Chris:

Idon’tunderstandwhat’swrongwiththesebrochuresaboutourcompany.

Nora:

Thisroomisgoingtobefilledwithpotentialclients,butthereisanunwrittenlaw:

Youleaveyourworkatthedoor.

Chris:

ButhowamIsupposedtogetanythingoutofthisifwecan’ttalkbusiness?

Nora:

Youhavebusinesscards.Getinthereandexchangecards.Justgetacardforacard.

Chris:

ThenfollowuponMonday?

Nora:

Youcatchonquick.Let’ssplitupsowecancovermoreground.

Chris:

Greatidea.Thisisgoingtobeapieceofcake.I’llmeetyoubackhereat2:

00.

Key

（1）reception

（2）newconnections（3）distributed（4）greenhand（5）businesscards（6）talkbusiness（7）card（8）followup（9）moreground（10）pieceofcake

Task2:

BusinessIdeas

Script

Businessideasareallaroundyou.Manybusinessideascomefromacarefulanalysisofmarketandconsumerneeds.Ifyouareinterestedinstartingabusiness,butdon’tknowwhatproductorserviceyoumightsell,herearesomewaysthatmayhelpyoufindone.

Firstofall,youshouldstudyhowtovaluetoanexistingproduct.Thedifferencebetweenrawwoodandfinishedwoodenproductsisagoodexampleofputtingaproductthroughanadditionalprocesstoincreaseitsvalue.

Butadditionalprocessesarenottheonlywayvaluecanbeadded.Youmightalsoaddservices,orcombineoneproductwithotherproducts.Forinstance,alocalfarmwhichsellsproducecanalsoofferavegetabledeliveryservice—forafree.

Whatbusinessideascanyoudevelopalongtheselines?

Focusonwhatproductsyoumightbuy,andwhatyoumightdotothemorwiththemtocreateaprofitablebusiness.

Somepeoplehaveanotherwayofmakingaprofit.Theyimproveanexistingproductorservice.Weallknowthatthepersonwhocanbuildabettermousetrapwillmakealotofmoney.Thatpersoncouldbeyou!

Alocalentrepreneurhascreatedanimprovedversionofthehulahoop.It’sbiggerandheavier,sohulahooperscancontrolitmoreeasilyanddomoretricks.Howdidshecomeupwiththisbusinessidea?

Shethoughthulahoopingwouldbeafunthingtodowithherdaughter,butfoundthecommerciallyavailableproducttooflimsy.

Thereareveryfewproductsorservicesthatcan’tbeimproved.Startgeneratingbusinessideasbylookingattheproductsandservicesyouuseandbrainstormingideasastohowtheycouldbebetter.

Questionandkey

1.Whatisthefirstwaythespeakermentionsthatcanhelpyouproduceabusinessidea?

C）Addingvaluetoanexistingproduct.

2.WhichofthefollowingmethodsdoesthespeakerNOTmention?

B）Cuttingthepriceoftheproduct.

3.Whydoesthespeakermentionthehulahoop?

B）Itisanexampletoshowhowtoimproveaproduct.

4.Whichofthefollowingistrueaccordingtothepassage?

A）Mostproductsandservicescanbeimproved.

5.Whatisthepassagemainlyabout?

D）Thewaytofindgoodbusinessideas.

Task3Start-upcompanies

Script

Start-upcompaniescancomeinallforms,butthephrase“start-upcompany”isoftenassociatedwithhigh-growth,technology-orientedcompanies.Investorsareoftenattractedtothosenewcompaniesthathavelowerbootstrappingcosts,higherrisk,andhigherpotentialreturnsoninvestment.Successfulstart-upsaretypicallymorescalablethanestablishedbusinesses,inthesensethattheycanpotentiallygrowmorerapidlywithlimitedinvestmentofcapital,labor,orland.

Start-upshaveanumberofoptionsforfunding.Venturecapitalfirmsandangelinvestorsmayhelpstart-upcompaniesbeginoperations,exchangecashforanequitystake.Inpracticethough,manystart-upsareinitiallyfoundedbythefoundersthemselves.

Acriticaltaskinsettingupabusinessistoconductresearchinordertoassessthebusinessideas,theopportunitiesandrisksinfuturedevelopment,andthecommercialpotential.Ifacompany’svalueisbasedonitstechnology,itisoftenequallyimportantforthebusinessownerstoobtainintellectualpropertyprotectionfortheirideas.ThenewsmagazineTheEconomistestimatedthatupto75percentofthevalueofU.S.listedcompaniesisnowbasedontheirintellectualproperty（upfrom40percentin1980）.Often,100percentofasmallstart-upcompany’svalueisbasedonitsintellectualproperty.Assuch,itisimportantfortechnology-orientedstart-upcompaniestodevelopasoundstrategyforprotectingtheirintellectualcapitalasearlyaspossible.

Stat-upcompanies,particularlythoseassociatedwithnewtechnology,sometimesproducehugereturnstotheircreatorsandinvestor.Basedonaresearch,founderCEOsofhigh-techcompaniescantypicallyexpecttheirstocktobeworthabout$16.5millionifthecompanysucceedsingoingpublic.However,thefailurerateofstart-upcompaniesisveryhigh.

Key

（1）technology-oriented

（2）higher（3）returns（4）options（5）Venturecapital（6）cash（7）founders（8）businessideas（9）potential（10）intellectualpropertyprotection（11）100percent（12）creators（13）stock（14）$16.5million（15）failurerate

IV.SpeakingOut

MODEL1I’mhavingcashproblems.

Script

Bill:

Helen,youstartedthiscompanyonlyayearago.Ifyouwantittogrow,I’mafraidyouneedtodosomethingaboutcashflow.

Helen:

Bill,althoughyou’veworkedhereonlyforacoupleofmonths,

（1）youalreadyknowthiscompanyinsideout.I’mhavingcashproblems.

Bill:

Clearlyyoudon’thavethemoneyyouneedtobuytheequipmenttobecompetitive.

（2）Youhavejustbarelyenoughfundstocoveryourday-to-dayoperationalexpenses.

Helen:

Ithink（3）mybestbetistosecureasmall-businessloan.

Bill:

Idon’tthinkthat’spossible.Itseemstomeyoudon’thavethecollateralforaloan.

Helen:

WhatcanIdothen?

Bill:

TrytheSmallBusinessAssociation.（4）Theyhelpunderwriteloansforsmallbusinesses.

Helen:

So,eventhoughIdon’thavemuchcollateral,（5）Icanstillqualityforaloan?

Bill:

Underthisspecialprogram,possibly.

Helen:

Thatwouldreallyhelpme（6）coverouroverhead.Ijustneedtogetsometimetogettherevenuesup.

Bill:

Applyforthesmallbusinessloan,andkeepyourfingerscrossed!

MODEL2Ihavesomeverybadnews.

Script

Helen:

Bill,

（1）I’vebeensearchingforaloan,butIwasrejectedeverywhere.NowI’mafraidIhavesomeverybadnews.

Bill:

Whatisit?

Helen:

Well,

（2）thecompanyhasbeenexperiencingseriousfinancialdifficultiesforquitealongtimenow.

Bill:

Iknow（3）we’vebeenoperatingintheredforthepastfewmonths.

Helen:

Exactly.Afteralongdiscussionwithmypartners,I’vecometotheconclusionthat（4）thebestcourseofactionistofileforbankruptcy

Bill:

What?

Bankruptcy?

Ididn’tknowyouwereinthiskindofseriousfinancialtrouble.

Helen:

Saleshavebeenlowallyearlong.Nowtwoofourleadingcompetitorsarediscussingamerger.Then（5）we’llhavetofaceevenstiffercompetition.Ifeelthesituationisgoingtogofrombadtoworse.Wesimplycan’taffordtokeepourdoorsopenforlong.

Bill:

Whendoyouplantomaketheannouncementtotellalltheemployees?

Helen:

Earlynextweek.

Bill:

Whatkindsofseverancepackagewillwebeabletoofferthem?

Helen:

Unfortunately,thebestwecandoisofferonemonth’ssalary.

Bill:

Oh!

Howterrible!

OK…I’llcontactVivitekandseeif（6）theyareinterestedinacqu