《跨境电子商务英语》课程单元教案.docx

《跨境电子商务英语》课程单元教案.docx

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《跨境电子商务英语》课程单元教案

《跨境电子商务英语》教学单元教案设计

授课周次

授课时间

计划学时数

教学单元

Unit1OverviewofCross-BorderE-Commerce

授课方式

√理论课□实验（实训）课□上机课□其他

教学目标

UnitObjectives:

●Learntheconceptofcross-bordere-commerce.

●Learntotellthedifferencesbetweentraditionalforeigntradeandcross-bordere-commerce.

●Learnaboutthecurrentsituationofcross-bordere-commerceinChina.

教学重点及难点

Keypoints:

●theconceptofcross-bordere-commerceanditsrelatedwordsandexpressions

●thedifferencesbetweentraditionalforeigntradeandcross-bordere-commerce

●thespeakingandreadingexercises

Difficultpoints:

●thedifferencesbetweentraditionalforeigntradeandcross-bordere-commerce,andhowtotelltheminEnglish

●thelisteningsentencesandtheirpractices

教学方法与手段

Teachingmethods:

●TBLTmethod（TBLT:

Task-basedLanguageTeaching）

●cooperativelearningmethod

Teachingmeans:

●multimedia isgivenprioritytoandsupplementedbyasmallamountofblackboardteaching

教学过程

●Warming-up

1）GettoknowsomeabbreviationsrelatedwiththeconceptofCBEC.

2）WritedowntheChinesenamesofsomeplatforms,andgiveashortintroductiontoeachofthem.

3）LearnsomewordsandexpressionsrelatedwiththecurrentsituationofCBECinChina.

●Listening

Listentothesentencesofeachpart.

●Speaking

Practiceandfinishtheexercisesinthespeakingsectionofeachpart.

●Reading

Keypoints:

1）LearnthewayCBECgoes.

2）Learnthemethodsofsellingproductsabroad.

3）GettoknowthesituationofCBECinChina.

课外安排

●Homework

1）Gothroughthesupplementarymaterialsandfinishtheexercises.

2）SearchforsomemainCBECplatformsasthepreparationfornextunit.

教学反思

可围绕以下几个方面进行小结和反思：

1、教学目标：

是否达到预期的教学效果，学生对知识和技能的掌握是否达到了预期目标。

2、教学内容：

深度和范围对学生是否恰当；与教学目标的贴合度，两者是否相互适应；重点、难点是否把握得当；如何对教材进行加工和取舍更加得当。

3、教学过程：

采取的教学方法和手段是否得当，摸索出了哪些教学规律，有无改革与创新的余地；对教学计划是否严格执行，若有改变，则改变计划的原因是什么，更改后的计划是否更合理有效；课堂教学中临时应变得当的措施，师生思维碰撞产生的好方法、好思路；知识点上有什么发现，组织教学方面有何新招，解决问题的误区有无突破，启迪是否得当，实训是否到位，某些教学思想方法的渗透与应用的过程等等，将教学过程中的亮点和灵感记录下来，在此基础上不断地改进、完善、推陈出新，供以后教学时参考使用。

4、教学策略：

对教学中存在问题有清醒的认识；对教学活动与倡导的理论、行为结果与期望进行比较，明确问题根源；重审教学思想，寻求新策略；检验新思想、新策略、新方案是否更有效，形成新感知，发现新问题，开始新循环。

5、再教设计：

综合以上几个方面，作出小结，对本堂课的得失进行必要的归类与取舍，考虑一下再讲这部分内容时应该如何做，扬长避短、精益求精，写出"再教设计"，逐步提高教学水平。

授课周次

授课时间

计划学时数

教学单元

Unit2MainCross-BorderE-CommercePlatforms

授课方式

√理论课□实验（实训）课□上机课□其他

教学目标

UnitObjectives

●Learnhowtointroduceacross-bordere-commerceplatform.

●Learnhowtoexpresstheprosandconsofcross-bordere-commerceplatforms.

●Learnhowtochooseasuitablecross-bordere-commerceplatformbasedonpersonalneeds.

教学重点及难点

Keypoints:

●Introductionsofmajorcross-bordere-commerceplatforms

●Theprosandconsofcross-bordere-commerceplatforms

Difficultpoints:

●Thedifferenceandsimilaritiesbetweendifferentplatforms

●Theselectionofasuitableplatformbasedonconcretesituations

教学方法与手段

Teachingmethods:

●TBLTmethod（TBLT:

Task-basedLanguageTeaching）

●Cooperativelearningmethod

Teachingmeans:

●Multimedia isgivenprioritytoandsupplementedbyasmallamountofblackboardteaching

教学过程

●Warming-up

Learntheexpressionsrelatedtocross-bordere-commerceplatforms.

●Listening

Listentothesentencesaboutcross-bordere-commerceplatforms.

●Speaking

Gettoknowaboutthemainfeaturesofcross-bordere-commerceplatforms.

●Reading

Keypoints:

1）AmazonandeBay

2）AlibabaandAliExpress

3）ShopeeandLazada

课外安排

●Homework

3）ReadSupplementaryMaterials:

ShopeeFoundtoBetheMostPopularE-CommerceSiteforIndonesianMothersandfinishtheexercises.

4）SearchforhowtooperateaCBECstoreasthepreparationfornextunit.

授课周次

授课时间

计划学时数

教学单元

Unit3OpeningaCross-BorderE-CommerceStore

授课方式

√理论课□实验（实训）课□上机课□其他

教学目标

UnitObjectives

●LearnhowtochooseaCBECplatform.

●Learnhowtostartanonlineshop.

●Learnsomeinformationaboutfrequentlyaskedquestionsduringshopregistration.

教学重点及难点

Keypoints:

●waystochooseaCBECplatform.

●procedurestostartanonlineshop.

Difficultpoints:

●registrationprocedures

●frequentlyaskedquestions

●advantagesanddisadvantagesofdifferentpopularplatforms

教学方法与手段

Teachingmethods:

●task-driventeachingmethodandcooperativelearningmethod

Teachingmeans:

●multimedia isgivenprioritytoandsupplementedbyasmallamountofblackboardteaching

教学过程

●Warming-up

Learntheexpressions,andwritedowntheirChinesemeanings.

●Listening

Listentothesentencesofsettingsofanonlineshop.

●Speaking

GettoknowabouttheadvantagesanddisadvantagesofShopee.

●Reading

Keypoints:

1）RulesonShopeeplatform

2）Waystobecomeanonlineseller

3）TheadvantagesanddisadvantagesofShopee

课外安排

●Homework

5）Finishtheexercisesonreading1,reading2andreading3,checkitnextclass.

6）ReadSupplementaryMaterials:

HowtoDecideAmongEtsy,Amazon,andShopifyforSellingOnline

7）Thinkaboutanameforyouronlineshop

授课周次

授课时间

计划学时数

教学单元

Unit4StoreandProductDescription

授课方式

√理论课□实验（实训）课□上机课□其他

教学目标

UnitObjectives

●Learnhowtodescribeastoreonacross-bordere-commerceplatform.

●Learnhowtoaddtitleandkeywordsforaproduct.

●Learnhowtochooseasuitablecross-bordere-commerceplatformbasedonpersonalneeds.

教学重点及难点

Keypoints:

●StoreDescription

●TitleandKeyWordsofaProduct

●ProductDescription&Features

Difficultpoints:

●StoreDescription

●ProductDescription

教学方法与手段

Teachingmethods:

●task-driventeachingmethodandcooperativelearningmethod

Teachingmeans:

●multimedia isgivenprioritytoandsupplementedbyasmallamountofblackboardteaching

教学过程

●Part1:

StoreDescription

Warming-up

Learnthefollowingwordsandexpressionsaboutstoredescription.

Listening

Listentothesentencesaboutstoredescription.

Speaking

Gettoknowabouthowtocommunicatewithcustomer.

Reading

Keypoints:

1）Newwordsandexpressions

2）Keysentences

3）Exercisesexplanation

●Part2:

TitleandKeyWordsofaProduct

Warming-up

Writeatitlefortheitemaccordingtotheimagesandinformationgivenbelow.

Listening

Listentothesentencesaboutproducttitles.

Speaking

Gettoknowabouthowtowritetheproducttitle.

Reading

Keypoints:

1）Newwordsandexpressions

2）Keysentences

3）Exercisesexplanation

●Part3:

ProductDescriptionandFeatures

Warming-up

Learnthefollowingwordsandexpressionsaboutproductdescriptions.

Listening

Listentothesentencesaboutproductdescriptions.

Speaking

Gettoknowabouttheproductsinae-store.

Reading

Keypoints:

1）Newwordsandexpressions

2）Keysentences

3）Exercisesexplanation

课外安排

●Homework

8）Finishtheexercisesonreading1,reading2andreading3,checkitnextclass.

9）ReadSupplementaryMaterials:

WritingaProductDescriptiontoGrowSales

10）Prepareforthedictation

11）Somestudentsgetreadyforthepresentation

授课周次

授课时间

计划学时数

教学单元

Unit5Cross-BorderE-CommerceProductManagement

授课方式

√理论课□实验（实训）课□上机课□其他

教学目标

UnitObjectives

●Learntodotheproductselectioninyoure-commercestore.

●Learnabouttheproductpricingstrategies.

●Learnabouttheforbiddenandrestrictedproducts.

教学重点及难点

Keypoints:

●ProductSelection

●ProductPricing

●ForbiddenandRestrictedProducts

Difficultpoints:

●ProductSelection

●ProductPricing

教学方法与手段

Teachingmethods:

●task-driventeachingmethodandcooperativelearningmethod

Teachingmeans:

●multimedia isgivenprioritytoandsupplementedbyasmallamountofblackboardteaching

教学过程

●Part1:

ProductSelection

Warming-up

Takeacloselookatthefollowingpiechart（SeeFigure5.1What35E-CommerceStoreOwnersSellOnline）andputtheresultsofthesurveyinorder.

Listening

Listentothesentencesaboutproductselection.

Speaking

GettoknowaboutwhattosellifsettingfootinCBECinthefuture

Reading

Keypoints:

1）Newwordsandexpressions

2）Keysentences

3）Exercisesexplanation

●Part2:

ProductPricing

Warming-up

1.Learnthefollowingwordsandexpressionsaboutprice.

2.Choosetwomostimportantfactorsweshouldconsiderwhenpricingeachofthefollowingitems.

Listening

Listentothesentencesaboutproductpricing.

Speaking

Gettoknowaboutbargainingonline.

Reading

Keypoints:

1）Newwordsandexpressions

2）Keysentences

3）Exercisesexplanation

●Part3:

ForbiddenandRestrictedProducts

Warming-up

DoaresearchabouttherestrictedorprohibiteditemsonShopeewithyourpartnerandtrytolistsomeofthem.

Listening

Listentothesentencesaboutforbiddenandrestrictedproducts.

Speaking

GettoknowabouttheprohibitedandrestrictedproductsonShopee.

Reading

Keypoints:

1）Newwordsandexpressions

2）Keysentences

3）Exercisesexplanation

课外安排

●Homework

12）Finishtheexercisesonreading1,reading2andreading3,checkitnextclass.

13）ReadSupplementaryMaterials:

HowtoCustomizeProductSortinginWooCommerce

14）Prepareforthedictation

15）Somestudentsgetreadyforthepresentation

授课周次

授课时间

计划学时数

教学单元

Unit6Cross-BorderE-CommerceOrderManagement

授课方式

√理论课□实验（实训）课□上机课□其他

教学目标

UnitObjectives

●Learnhowtogetpotentialordersbyreplyingtopre-saleinquiries.

●Learnaboutplacinganorder.

●Learnhowtofollowtheorders.

教学重点及难点

Keypoints:

●communicatingtechniquesusedinCBEC

●strategiesofCBECordermanagement

Difficultpoints:

●E-CommerceOrderManagementSystem

●customerrelationshipmanagement

教学方法与手段

Teachingmethods:

●task-driventeachingmethodandcooperativelearningmethod

Teachingmeans:

●multimedia isgivenprioritytoandsupplementedbyasmallamountofblackboardteaching

教学过程

●Warming-up

Discussabo