CNCB完稿Word下载.docx

CNCB完稿Word下载.docx

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（ii）Thistopicenablesmetoapplytheknowledgelearntfrommystudyandadvancemyaccountingcompetence.“Analysisandinterpretationofbusinessperformance”isoneoftheessentialskillsneededfor（in）myfuturecareer.

（iii）Thepublishedannualreportswereessentialinformationtoconductthisproject.Itiseasier（easy）tocollectrelevantandreliableinformationfromtheauditedfinancialreportandbusinessenvironmentforthistopic.

1.3ReasonsofChoosingCNCB

Itwascrucialtofocusonasuitableorganisationforthisanalysis,andthereasonsforchoosingCNCBwereasfollowing:

（i）Iwouldliketodeterminethefinancialperformanceofafinancialorganisation,especiallyonhowasmallandmedium（small-medium）commercialbankcanbecomemorecompetitivethanthoselargecommercialbanks.

（ii）ThereissufficientinformationavailabletoconducttheanalysisasCNCBis（a）public-listedcompany.

（iii）IamtakinganinternshipinCNCBsince1stJune2010inSalesdepartment,（IamtakinganinternshipinSalesDepartmentofCNBCsince1stJune2010）soIhadmoredirect（first-hand）informationonitsdailyoperation.

1.4ProjectObjectives

Objectivesweresettoensurethattheresearchcouldbeconductedefficiently.Theobjectivesinclude:

（i）ToinvestigateCNCB’sfinancialsituationoverthepastthreeyearsandseektheinformationbehindthenumbers;

（ii）ToidentifythebusinessadvantagesanddisadvantagesofCNCBandmakesomerecommendations;

（iii）TocomparetheperformancesofCNCBwithaclosecompetitorasakeyperformanceindicator;

（iv）ToforecastthelikelyimplicationsforCNCB’sfuturedevelopment

1.5ResearchQuestions

Theaboveobjectivitieswereintendedtoanswerseveralmajorresearchquestions:

（i）Whatwerethefinancialtrendsofthe（the\）CNCBover（the）pastthreeyears?

（ii）DidthefinancialperformanceofCNCBimproveyearly?

（iii）Whatareinterrelationshipsbetweenfinancialratios?

（iv）WhatarethestrengthsandweaknessesofCNCB?

（v）HowwelldidCNCBperformwhenfacingtheglobaleconomicdepression?

（vi）Whether（What）liesaheadforCNCB?

1.6BackgroundofCNCB

Foundedin1987,ChinaCITICBankisoneoftheearliestemergingcommercialbanksduringChina’sreformandopeningupandamongChina’sFirstcommercialbanksengaginginfinancingonthedomesticandinternationalfinancialmarkets.ItisnotedhomeandabroadforcreatingnumerousnumberonesinChinesecontemporaryfinancialhistory.On27April2007（OnApril27,2007）,ChinaCITICBankwassuccessfullylistedonbothShanghaiStockExchangeandHongKongStockExchange.On23October2009（OnOctober23,2009）,ChinaCITICBankaccomplishedthetransactionofitsacquisitionofthe70.32%equityinterestinCITICInternationalFinancialHoldingsLimited,successfullybuildingastrategicplatformforitsinternationalizedoperation.

ChinaCITICBankhas31tier-onebranches,29tier-twobranchesand555outletsalloverChinaMainlandmainlylocatedineconomiccentresoftheeasterncoastalregionandinnerChina.Withhighqualityservice,morethan24000employeesprovideregardingfundwealthmanagement,personalloansandcreditcardbusinesstoindividualcustomersontheonehand,andprovide（a）comprehensive（rangeof）financialsolutionsandconvenient（convenience）andsafeE-bankingservicestocorporatecustomersontheotherhand.

In“Top1000WorldBanks”rankingreleasedbyTheBankermagazineoftheUnitedKingdom,ChinaCITICBankrankedthe67thintermsofTier-onecapitalandthe94thintermsoftotalassets,amongtheworld’stop100banks.

（Source:

CNCBAR,2009）

Table1:

SegmentationsofCNCB

Corporatebanking

CorporateDepositandLoans,FinancialInstitutionBusiness,InternationalBusiness,InvestingBankingBusiness,SupplyChainFinancingBusiness,Cashmanagementbusiness,SmallBusinessFinancingandAssetsCustody.

Retailbanking

RetailAssetsunderManagement,RetailCredit,WealthManagement,PrivateBanking,CreditCardandChannelBuildingandQualitymanagement.

TreasuryandCapitalmarketbusiness

ForeignExchangeBusiness,RMBBondandInterestRateMarketMakingBusiness,WealthManagementandDerivativeTradingBusinessandAssetManagement.

Integratefinancialserviceplatform

ProvideIntegratefinancialsolutions,PromotingExtensiveSharingofCustomerBase,ConductingCross-designandCross-selling.

Corporationwithstrategicinvestors

FurtherpushedforwardthestrategiccooperationwithBBVA.

1.7Overallviewofresearch

Thisreportwillanalysis（analyse）andevaluateCNCB’sfinancialperformanceandbusinessperformancefrom1stJanuary2007to31stDecember2009asshowsChart1（chart1shows）.

Chart1:

Overallapproach

Analysisoffinancialfigurestakenfromtheyear-endauditedfinancialreportisthedirectwaytoviewthefinancialpositionoftheorganisation（BrighamandHouston,2007）.Analysis（of）financialperformancecanbedividedto（into）twoparts.First（One）partwasratioanalysisandsecond（theother）partwastocomparefinancialratiosofCNCBwithitscompetitor"

ChinaMerchantsBank”（CMB）.

Select（Selecting）thekeyfinancialfiguresofCNCBhasbeencalculatedandidentifiedforitstrendoverthepastthreeyears.Theratiosanalysedare:

（i）Revenueanalysis

（ii）Profitabilityandactivityratios

（iii）Investorratios

ThefivemarketsofCNCBwereanalysedfortheircontributionstowardstoCNCB’srevenue.ThisanalysisprovidesanunderstandingofthemajorbusinessgrowthofCNCB.

Itisalsovitaltomakecomparisonwithacomparatorinanalysingthefinancialfigures.Compare（Comparing）CNCBwithitscompetitorCMBwouldenableanunderstanding（peopletounderstand）ofthedegreeoftheratiorelationshipandestablishanindustrynorm.

ThebusinessanalysisiscrucialtosupportfinancialanalysisinordertoobtainanintegratedviewoftheperformanceofCNCB.Thiswouldbeevaluatedintermsofexternalenvironmentandinternalresourcescapability.Therearetwomodelsusedtoexplainbusinessperformance:

PESTEL（political,economic,social,technological,environmentalandlegal）andSWOT（strengths,weaknesses,opportunitiesandthreats）.PESTELanalysisandSWOTanalysisaremutuallyinteracted.

Fromtheanalysisofbothfinancialandnon-financialperformance,CNCB’sfinancialperformancecanbeevaluated.Appropriaterecommendation,ifany,canbedrawnfromthecomparisons.

Part2-InformationGathering

2.1TheSourceofInformationGathering

Gatheringinformationisanothervitalstepforeveryanalysisreport.Itisimpossibletocarryonprojectanalysiswithoutrelevantinformation.Therearetwotypesofdataavailableforgatheringinformation:

primarydataandsecondarydata.

Primarydataisoriginaldatathathasbeencollectedbyaresearcherbywhatevermeans（are）appropriateintheanswerofaspecificresearchquestion.Secondarydataisdatathathasbeencollectedbyothersfortheirownpurpose,butwhichmaybeusedbyaresearcherfir（for）hisorherdifferentpurposes.Thisprojectwasdocumentedfrombothprimaryandsecondarydata.

Thesecondarydatacanbecategorisedininternalsecondarydataandexternalsecondarydata（Kuratko,2009）.Thereisnointernalsecondarydataobtainablebyme.AllthedatathatIhadcollectedwere（was）externalsecondarydata.

Themainsourceofinformationgathering:

（i）Textbooks

Thisisastraight（direct）sourceforacquiringknowledgeofaccountingandbusinessmodel.Thesebooksprovidesomerelevantandreliablereferencesformyreport.

（ii）Newspapersandmagazines

Therearevariousnewspapersandperiodicalrelatingtofinanceandaccounting,suchasFinancialTimes.Itisavailableeitheronlineorinhardcopynewspapersfromlibrary.ThoseprovidenewsonthesubjectandonC（N）CB.ACCAStudentAccountmagazinedemonstrate（s）manyusefulandrelevantarticlesaswellassomeprofessionalcomments.Thisinformationisveryhelpfulandup-to-date.

（iii）On-linedata

Theinternet（Internet）providesthewidestrangeofsource（s）fordatacollection.Themostimportantdata（of）thisprojectistheannualreportwhich（canbe）download（ed）fromBBC’swebsite.BBC’spoliciesandbackgroundwerepublished（on）itswebsiteaswell.Furthermore,therearemanyappropriatearticlesandelectronicbooksthatcouldbefoundonline.

（iv）NewsfromTVorradio

Financialorganizationsareconcernedtopublic.Thereisaspecialchannelbroadcastingfinancialnews,whichalsosupportssomerelevantinformation.

2.2MethodUsedtoCollectInformation

Themethodsusedforcollectingdataforthisprojectwere:

（i）Researchfromprofessionalliteraturesource

Librariescollectallkindofbooks,suchasfinancialandaccountingtechnicalbooks,magazines,newspapers.Suchsourceofinformationismorereliableandretail（detailed）thanothers.Allthebookshavebeenclassified.Icouldfindthebooksonaccountingandfinancingfollowingtheguideandread（ing）thecatalogues（catalogue）ofthebooksandeasilyselectthebookthatisrelevanttomyreportfromthebookshelves.

Oncontrast（Furthmore）,itisbettertochoosearelevantbookandreadrelevantchaptersandgettheknowledgef