6英语四级考试真题及答案.docx

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6英语四级考试真题及答案

2015年6月大学英语四级考试真题

PartⅢReadingComprehension(40minutes)

SectionA

Questions36to45arebasedonthefollowingpassage.

The.DepartmentofEducationismakingeffortstoensurethatallstudentshaveequalaccesstoaqualityeducation.Todayitis36thelaunchoftheExcellentEducatorsforAllInitiative.Theinitiativewillhelpstatesandschooldistrictssupportgreateducatorsforthestudentswhoneedthemmost.

"Allchildrenare37toahigh-qualityeducationregardlessoftheirrace,zipcodeorfamilyincome.Itis38importantthatweprovideteachersandprincipalsthesupporttheyneedtohelpstudentsreachtheirfull39,".SecretaryofEducationArneDuncansaid."Despitetheexcellentworkanddeep40ofournation'steachersandprincipals,studentsinhigh-poverty,high-minorityschoolsareunfairlytreatedacrossourcountry.Wehavetodobetter.Localleadersandeducatorswill41theirowncreativesolutions,butwemustworktogetherto42ourfocusonhowtobetterrecruit,supportand43effectiveteachersandprincipalsforallstudents,especiallythekidswhoneedthemmost."

Today'sannouncementisanotherimportantstepforwardinimprovingaccesstoaqualityeducation,a44ofPresidentObama'syearofaction.Latertoday,SecretaryDuncanwillleadaroundtablediscussionwithprincipalsandschoolteachersfromacrossthecountryaboutthe45ofworkinginhigh-needschoolsandhowtoadoptpromisingpracticesforsupportinggreateducatorsintheseschools.

A.AnnouncingB.beneficialC.challengesD.commitment

E.componentF.contestsG.criticallyH.develop

I.distributingJ.enhanceK.entitledL.potential

M.properlyN.qualifiedO.retain

SectionB

Directions:

Inthissection,youaregoingtoreadapassagewithtenstatementsattachedtoit.Eachstatementcontainsinformationgiveninoneoftheparagraphs.Identifytheparagraphfromwhichtheinformationisderived.Youmaychooseaparagraphmorethanonce.Eachparagraphismarkedwithaletter.AnswerthequestionsbymarkingthecorrespondingletteronAnswerSheet2.

TheChangesFacingFastFood

A)Fast-foodfirmshavetobeathick-skinnedbunch.Healthexpertsregularlycriticizethemseverelyforsellingfoodthatmakespeoplefat.CriticsevencomplainthatMcDonald's,whoselogosymbolizescalorieexcess,shouldnothavebeenallowedtosponsortheWorldCup.Thesearethingsfast-foodfirmshavelearnttocopewith.Butnotperhapsformuchlonger.Theburgerbusinessfacesmorepressurefromregulatorsatatimewhenitisalreadyadaptingstrategiesinresponsetoshiftsintheglobaleconomy.

B)Fastfoodwasoncethoughttoberecession-proof.Whenconsumersneedtocutspending,thelogicgoes,cheapmealslikeBigMacsandWhoppersbecomeevenmoreattractive.Such"tradingdown”provedtrueformuchofthelatestrecession,whenfast-foodcompaniespickedupcustomerswhocouldnolongeraffordtoeatatcasualrestaurants.TrafficwasboostedinAmerica,thehomeoffastfood,withdiscountsandpromotions,suchas$1menusandcheapcombinationmeals.

C)Asaresult,fast-foodchainshaveweatheredtherecessionbetterthantheirmoreexpensivecompetitors.In2009salesatfull-servicerestaurantsinAmericafellbymorethan6%,buttotalsalesremainedaboutthesameatfast-foodchains.Insomemarkets,suchasJapan,FranceandBritain,totalspendingonfastfoodincreased.Same-storesalesinAmericaatMcDonald's,theworld'slargestfast-foodcompany,didnotdeclinethroughoutthedownturn.PaneraBread,anAmericanfast-foodchainknownforitsfreshingredients,performedwell,too,becauseitoffershigher-qualityfoodatlowerpricesthanrestaurants.

D)Butnotallfast-foodcompanieshavebeenasfortunate.Many,suchasBurgerKing,haveseensalesfall.Inasevererecession,whilesomepeopletradedowntofastfood,manyotherseatathomemorefrequentlytosavemoney.DavidPalmer,ananalystatUBS,abank,sayssmallerfast-foodchainsinAmerica,suchasJackintheBoxandCarl'sJr.,havebeenhitparticularlyhardinthisdownturnbecausetheyarecompetingwiththeglobalgiantMcDonald's,whichincreasedspendingonadvertisingbymorethan7%lastyearasotherscutback.

E)Somefast-foodcompaniesalsosacrificedtheirownprofitsbytryingtogivecustomersbettervalue.Duringtherecessioncompaniessetpriceslow,hopingthatoncetheyhadtemptedcustomersthroughthedoortheywouldbepersuadedtoordermoreexpensiveitems.Butinmanycasesthatstrategydidnotwork.LastyearBurgerKingfranchisees(特许经营人)sued(起诉)thecompanyoveritsdouble-cheeseburgerpromotion,claimingitwasunfairforthemtoberequiredtosellthesefor$1whentheycost$tomake.InMayajudgeruledinfavorofBurgerKing.Nevertheless,thecompanymaystillbecursingitsdecisiontopromotecheapchoicesovermoreexpensiveonesbecauseitemsonits"valuemenu"nowaccountforaround20%ofallsales,upfrom12%lastOctober.

F)Analystsexpectthefast-foodindustrytogrowmodestlythisyear.Butthedownturnismakingcompaniesrethinktheirstrategies.Manyarenowintroducinghigher-priceditemstoentice(引诱)consumersawayfrom$1,adivisionofYum!

Brands,whichalsoownsTacoBellandPizzaHut,haslaunchedachickensandwichthatcostsaround$inMayBurgerKingintroducedbarbecue(烧烤)porkribsat$7foreight.

G)Companiesarealsotryingtogetcustomerstobuynewandmoreitems,includingdrinks.McDonald’sstartedsellingbettercoffeeasachallengetoStarbucks.Its"McCafe"linenowaccountsforanestimated6%ofsalesinAmerica.StarbuckshassoldrightstoitsSeattle'sBestcoffeebrandtoBurgerKing,whichwillstartsellingitlaterthisyear.

H)Asfast-foodcompaniesshiftfrom"supersize"to"morebuys",theyneedtokeepcustomertraffichighthroughouttheday.Manyseebreakfastasabigopportunity,andnotjustforfattyfood.McDonald’swillstartsellingporridge(粥)inAmericanextyear.Breakfasthasthepotentialtobeveryprofitable,saysSaraSenatorofBernstein,aresearchfirm,becausethemarginscanbehigh.Fast-foodcompaniesarealsoaddingmiddayandlate-nightsnacks,suchasblendeddrinksandwraps.Theideaisthatbyhavingagreaterrangeofthingsonthemenu,"wecanselltoconsumersproductstheywantallday,"saysRickCarlucci.,the.chieffinancialofficerofYum!

Brands.

I)Butwhataboutthosegrowingwaistlines?

Sofar,fast-foodfirmshavecleverlyavoidedgovernmentregulation.Byprovidinghealthyoptions,likesaladsandlow-caloriesandwiches,theyhaveatleastgiventheimpressionofdoingsomethingabouthelpingtofightobesity(肥胖症).Theseofferingsarenotnecessarilyloss-leaders,astheybroadentheappealofoutletstogroupsofdinersthatincludesomepeoplewhodon'twanttoeataburger.Butcustomerscannotbeforcedtoordersaladsinsteadoffries.

J)Inthefuture,simplyofferingahealthyoptionmaynotbegoodenough."Everypackaged-foodandrestaurantcompanyIknowisconcernedaboutregulationrightnow,"saysMr.PalmerofUBS.America’shealth-reformbill,whichCongresspassedthisyear,requiresrestaurantchainswith20ormoreoutletstoputthecalorie-contentofitemstheyserveonthemenu.AstudybytheNationalBureauofEconomicResearch,whichtrackedtheeffectsonStarbucksofasimilarcalorie-postinglawinNewYorkCityin2007,foundthattheaveragecalorie-countpertransactionfell6%andrevenueincreased3%atStarbucksstoreswhereaDunlinDonutsoutletwasnearby--asign,itissaid,thatmenu-labelingcouldfavorchainsthathavemorehealthyofferings.

K)InordertoavoidotherlegislationinAmericaandelsewhere,fast-foodcompanieswillhavetocontinueinnovating(创新).WaltRikerofMcDonald'sclaimsthechangeithasmadeinitsmenumeansitoffersmorehealthyitemsthanitdidafewyearsago."Weprobablysellmorevegetables,moremilk,moresalads,moreapplesthananyrestaurantbusinessintheworld,"hesays.ButtherecentproposalbyacountyinCaliforniatobanMcDonald'sfromincludingtoysinitshigh-calorie”HappyMeals",becauselegislatorsbelieveitattractschildrentounhealthyfood,suggeststhereisalotmorelefttodo.

peopleproposelawsbemadetostopMcDonald'sfromattachingtoystoitsfoodspecialsforchildren.

47.Fast-foodfinsmaynotbeabletocopewithpressuresfromfoodregulationinthenearfuture.

48.BurgerKingwillstarttosellSeattle'sBestcoffeetoincreasesales.

49.Somefast-foodfirmsprovidehealthyfoodtogivetheimpressiontheyarehelpingtotackletheobesityproblem.

50.Duringtherecession,manycustomersturnedtofastfoodtosavemoney.

51.Manypeopleeatoutlessoftentosavemoneyintimesofrecession.

52.Duringtherecession,BurgerKing'spromotionalstrategyofofferinglow-priceditemsoftenprovedineffective.

53.Fast-foodrestaurantscanmakealotofmoneybysellingbreakfast.

54.Manyfast-foodcompaniesnowexpecttoincreasetheirrevenuebyintroducinghigher-priceditems.

55.Anewly-passedlawasksbigfast-foodchainstospecifythecaloriecountofwhattheyserveonthemenu.

SectionC

PassageOne

Questions56to60arebasedonthefollowingpassage.

Ifyouthinkahigh-factorsunscreen(防晒霜)keepsyousafefromharmfulrays,youmaybewrong.Researchinthisweek'sNatureshowsthatwhilefactor50reducesthenumberofmelanomas(黑瘤)anddelaystheiroccurrence,itcan'tpreventthem.Melanomasarethemostaggressiveskincancers.Youhaveahigherriskifyouhaveredorblondhair,fairskin,blueorgreeneyes,orsunburneasily,orifacloserelativehashadone.Melanomasaremorecommonifyouhaveperiodicintenseexposuretothesun.Otherskincancersare

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