新世纪 4 scripts and keys Unit 5听力原文问题详解.docx

新世纪 4 scripts and keys Unit 5听力原文问题详解.docx

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新世纪4scriptsandkeysUnit5听力原文问题详解

Unit5BigBusiness

LessonA

1.vocabularylink

B.

1.produces,purchase,employs

2.develops,ship,manage

3.advertise,compete

AudioTrack4-5-1

Talk1

Ourcompanyemploys100peoplefromthelocalarea.Itdevelopsandproduceswoodenartwarewhichitsellsinoneofitsfivecitystores.Evenwithoutadvertisement,theproductsareverypopularandthestoresarealwaysbusy.Customersoftencomedirectlytothestorestomakepurchases.

*Talk2

I’mtheProductMarketingManagerofourcompany.Weareworkingonamarketingplanatthemoment.Beforeanycontractsaresigned,therearealotofthingswehavetotakeintocarefulconsideration.Weshouldknow,forinstance,theneedsandpreferencesofconsumers,thebestdistributionchannel,thegoverningrulesandregulationsconcerningthedistributionofproducts,andthepriceatwhichproductscanbesold.

**Talk3

Myemployerisaworld-leadinginformationandcommunicationstechnology（ICT）solutionsprovider.Thecompanysuppliesnetworkingandtelecommunicationsequipmentto45oftheworld’s50largesttelecomoperators.Insuchacompetitivemarket,thecompanyhastoinnovatetostayahead.That’swhyitinvestsheavilyinresearchanddevelopment,thedepartmentIworkin.I’masenioranalystintheR&Ddivision.

AudioTrack4-5-2/AudioTrack4-5-3

Hemayhavebeenyourtypicalteenagerinmostways.Buthewasdifferentinoneparticularway:

hestartedhisownmagazine.Attheageof15hemanagedthemagazinecalledStudent.Itwaswrittenforandaboutyoungpeopleinschool.Hewasverybusy,butitwasasatisfyingjob.

Hisnextbusinessventurewascompletelydifferent.Heandsomefriendsstartedamailorderrecordcompany.Itwasalsothesameyear,1970,whenhismusicdiscountstorewasopenedinEngland.Itmadealotofmoney.

Intheearly1990s,hesoldhissuccessfulmusicbusinessandusedthemoneyforanotherbusinessidea:

anairlinecompany.Andso,VirginAirwaysLtd.wasborn.Tocompetewithotherairlines,hiscompanyofferedgoodpricestocustomers.TodayVirginisknownforitsexcellent.

RichardBransonnowrunstheVirginGroup,Ltd.Heemploys50,000peopleandinmanydifferentfields,suchasbookpublishing,financials,modeling,andevenbridals!

NotbadforateenagerfromtheUKwhodreamedofeditinghisownmagazine!

A

Name:

RichardBranson

Company:

VirginGroup,Ltd.

B

1,3,4,5,7,8arementioned.

AudioTrack4-5-4/AudioTrack4-5-5

Host:

Welcomebackto“YouSnooze,YouLose!

”thebestgameshowontelevision!

Thisisourfinalround.Letmeremindyouoftherules.Wewillshowanobjectforacoupleofseconds.It’syourjobtoguesswhatitis.Michael?

Linda?

Areyoureadytoplay?

Michael&Linda:

Yes!

!

Host:

OK,then,let’splay”YouSnooze,YouLose!

”Showusitemnumberone.

Host:

Yes,Michael?

Michael:

Iknowwhattheyare.They’recalled“cams”andthey’reusedinmountainclimbing.

Host:

That’srightforonepoint!

They’reusedtoholdclimbingropes.Allrightthen,here’soursecondobject.Yes,Linda?

Linda:

Isitsomekindoftool?

Host:

Canyoubemorespecific?

Linda:

Idon’tknow...atoolusedtofixsomekindofmachine?

Host:

No,I’msorry.It’sanoseandearhairtrimmer.Next…itemnumberthree.Doyouhaveanyidea?

Timeisup.Sincenooneguessed,I’lltellyoutheanswer.ThosearecalledHopiearcandles.

Linda:

Yousticktheminyourears?

Host:

That’sright.Theyareusedtocleanoutyourears.Theyalsohelptorelaxyou.Let’smoveontoitemnumberfour.Hereitis.

Michael:

That’sobvious.It’sacorkscrew.Youuseittoopenbottles.

Host:

Yes,that’scorrect!

It’samini-travelcorkscrew.Youcanpackitinyoursuitcase.Oh,no!

Youknowwhatthatmeans!

We’reoutoftime.Michael,withtwocorrectanswers,youaretoday’swinner!

Congratulations!

Andbeforeweleave,letmeshowtheremainingobjects.Itemnumberfiveisaneggslicer.Itemnumbersixisatonguescraper—makesuretouseitsothatyoudon’thavebadbreath!

That’sallthetimewehavefortoday.Seeyounexttimeon“YouSnooze,You

Lose!

”Goodbyeeverybody!

B

1.Objectsareshownforacoupleofsecondsandcontestantsmustguesswhattheyaretowinpoints.

2.Thecamsandthecorkscrew.

AudioTrack4-5-6/AudioTrack4-5-7

MicrosoftCorporation

MicrosoftCorporationisamultinationalcomputertechnologycorporationthatdevelops,manufactures,licenses,andsupportsawiderangeofsoftwareproductsforcomputingdevices.HeadquarteredinRedmond,Washington,USA,itsbestsellingflagshipproductsaretheMicrosoftWindowsoperatingsystemandtheMicrosoftOfficesuite.MicrosoftshipsproductstoEurope,Asia,andLatinAmerica.

MicrosoftwasfoundedbyBillGatesandPaulAllenonApril4,1975.Inthemid-1980s,itrosetodominatethehomecomputeroperatingsystemmarketwithMS-DOS.Since1985,MicrosofthasreleasedanupgradinglineofWindowsoperatingsystemsfeaturingafriendlyuserinterface.Thelatestone,Windows7,wasreleasedinOctober2009andhassold600millioncopiestodate.Amorepowerfulone,Windows8,istobereleasedinlate2012.Itisreportedthatthisproductcandeliverafastandfluidexperience,alongwithanewuserinterfacethatrespondsequallywelltotouchasitdoestokeyboardandmouse.

Asonecommentatornotes,Microsoft’soriginalmissionwas“acomputeroneverydeskandineveryhome,runningMicrosoftsoftware,”andnowitisagoalnearfulfillment.Microsoftalsomakesprofitsinothermarketssuchascomputerhardwareproductsandhomeentertainmentproducts.

B

1.April4,1975

2.BillGatesandPaulAllen

3.Redmond,Washington,UnitedStates

4.Worldwide

5.MicrosoftWindows,MicrosoftOffice,Computerhardwareproducts,homeentertainmentproducts

AudioTrack4-5-8/AudioTrack4-5-9

Adifferentkindofholiday:

Shopless,livemore!

Advertisingiseverywhere.It’sonracecarsandsubwaytrains,onT-shirtsandbillboards.Everyday,youseehundredsofads,andeachadvertiserwantsyoutobuytheirproduct.Butdowereallyneedalltheseproducts?

AgroupinCanadasays“No.”In1991,theystartedaneventcalledBuyNothingDay,toprotestagainstconsumerismandwaste.Everyyear,onthelastFridayinNovember,nooneshouldspendanymoneyfor24hours.Theeventhasspreadtoover15countriesaroundtheworld,includingJapan,Australia,andtheUnitedKingdom.

IntheUnitedStates,BuyNothingDaytakesplaceontheFridayaftertheThanksgivingholiday.Thisisusuallythebusiestdayoftheyearindepartmentstoresandshoppingmalls.Traditionally,it’sthefirstdayoftheChristmasshoppingseason,whenAmericansbuygiftsforfamilyandclosefriends.

However,this“season”hasgrownlongereveryyear.NowsomestoresputuptheirChristmaswindowdisplaysinthemiddleofOctober,andAmericansarepressuredtobuygiftsforeveryoneoftheirrelatives,foralloftheircoworkers,andforeveryonetheydobusinesswith.Manypeoplefeelthattheyareforgettingtherealsignificanceoftheholidays,becausecompaniesjustwantthemtospendmoremoney.

Ofcourse,BuyNothingDaysupportersdon’twanttochangejustoneday.Theywantthechangetocontinueallyear.Butifwetakeabreakfromshoppingononeday,wecanstartthinkingaboutwhatwereallyneedinlife.MichaelSmith,BritishorganizerofBuyNothingDay,says:

“Ourmessageisclear:

Shopless,livemore!

”

A

1.departmentstores,shoppingmalls

2.putuptheirChristmaswindow,displays

3.companiesjustwantthemtospendmoremoney

4.wecanstartthinkingaboutwhatwereallyneedinlife

B

1.ByNothingDay

2.Theyshouldn’tspendanymoneyfor24hours.

3.Inover15countries.

4.Canada.

5.TheChristmasshoppingseasonstarts.

6.Peopleareforgettingtherealmeaningoftheholidays.

7.People’sideasaboutshopping.

AudioTrack4-5-10/AudioTrack4-5-11

Adornoad?

Isadvertisingreallynecessary?

Billionsofdollarsarespentoniteveryyear,soitmustbeimportant.Afterall,it’sabusyworld.Youhavetoadvertise,sellproducts,andmakemoney!

Noteverycompanythinksthatway.TheNO-ADcompany（“no-ad”standsfor“notadvertised”）avoidsbigadvertisingcampaigns.Thecompanywasstartedin1960andissuccessfultoday.Theirproductsarestillaffordablebecausethecompanysavesmoneyonadvertising.Theyalsousetheirsavingstosupportadrugandalcoholawarenessprogramtoeducatehighschoolstudents.

NO-ADsellsbywordofmouth.“Word-of-mouthadvertising”happenswhenapersontellsanotherpersonaboutagoodexperiencewithaproductor.Thatsecondpersonthentellsanotherfriend,familymember,orcolleague.Andsoachainofinformationiscreated.

Typically,advertiserstalkabouthowgoodtheirproductis.Althoughtheysaythingslike,“Studiesshowthatourproductisthebest,”or“Everyonelovesthisproduct,”itcansoundinsincereorunconvincing.It’smuchmorebelievabletohearaboutaproductfromsomeonewhodidnotmakeit.Ourfriends’opinionsareveryimportanttous,soweoftenlistentotheiradviceaboutaproduct.

Word-of-mouthadvertisinghasotheradvantages,too.It’scost-effective（afterall,it’sfree）andacompanydoesn’thavetocreateacomplexbusinessplantodoit.Hereissomeadviceforsmallbusinessaboutword-of-mouthadvertising:

•Bepreparedtotalkaboutyourcompanyatanytime.Youneverknowwhoyouwillmeet.Alwayscarrybusinesscards.

•Onlysaypositivethingsaboutyourcompany.Don’tsaynegativethingsaboutyourcompany.

•Helpothercompaniesbyreferringpeopletothem.Themoreyouhelpothers,themoregoodfortunewillcomebacktoyou.

B

1.toomuch

2.1960,affordable,advertising,educatehighschoolstudents