《商务英语写作》教学大纲中文版Word文档下载推荐.doc
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“2+2”模式是指每星期4节课,2节课教师用来讲解,还有两节课则让学生当堂进行操练。
实践操练环节分成以小组为单位,以公司为形式的小组操练,以及以班级为单位的集体讨论操练。
“2+2”教学模式之下,课堂中教师用于讲解的课时量有所削减,因此本课程将引导学生利用毕博和电子邮件等网络平台进行课后的自主学习。
三、教学目标
本课程的目标是通过学习商务英语写作,学生们能够运用商务信函进行沟通和交流;
通过商务信函及商务报告的写作练习,学生们能够在实际商业运作,尤其是商务谈判中,发挥一定优势,帮助其解决问题;
通过对这门课程的学习培养更多的英语专业应用型及商业实战型人才,让英语这一国际商业语言能够真正发挥它的实效性。
四、师资团队
姓名
学位
职称
e-mail
电话
办公地点
组长
硕士
副教授
jenney_wencn@
13901582495
文心307
组员
杨蓉蓉
讲师
yrrlove78@
13805187762
文心307
张敏
zmzm@
13851589551
殷凤娟
yinfengjuan2006@
13851687659
五、教学资源
教材:
胡英坤,《商务英语写作》,外语教学与研究出版社,2005年9月
扩充阅读资料、文献:
1.丁往道等:
《英语写作手册》,外语教学与研究出版社,1994
2.羡锡彪:
《商务英语写作》高等教育出版社,2002年
3.程同春:
《新编国际商务英语函电》东南大学出版社,2007年
网络资源:
:
六、教学要求
商务英语写作任课教师应该有英语专业背景和多年的教学经验,在教学过程中借助多媒体手段,充分利用教材中的商务材料以及网络资源中的案例,并结合所学商务知识,与现实商务活动进行多种形式的联系,提高学生对各种商务写作材料的准确理解和把握,熟练记忆各种商务函件所用的专业词汇和表达方式以及句型,认真掌握各种商务信函的格式并能加以实际应用。
七、学习要求
学生应该按照教师的规定完成课前的预习工作,积极参与以小组为单位,以公司为形式的小组操练,以及以班级为单位的集体讨论操练,利用毕博和电子邮件等网络平台进行课后的自主学习,按时完成教师布置的作业。
八、考核方案
该课程考核形式均为闭卷笔试。
学期考核成绩计算方法如下:
平时成绩(包括出勤、各类作业、课程参与回答问题及毕博网络平台的使用情况等)占40%,期末考试成绩占60%.
成绩构成基于以下原因:
因为一次期末考试的成绩不能真实体现一个学生的英语写作水平,而写作测试具有一定的偶然性,为了使总评成绩更具合理性和科学性,有必要降低期末考试成绩的比重,而提高平时成绩的比重。
第二部分教学进度表
周别
授课
次数
授课章节与内容摘要
教学
时数
备注
3
2
Anoverviewofbusinesswriting
4
EstablishingBusinessRelations
小组活动1
5
Enquiries
作业1
6
Replies
7
Quotations
作业2
8
SalesPromotion
小组活动2
9
OrdersandTheirFulfillment
10
Claimsandsettlements
作业3
11
Resume
12
Applicationletters
小组活动3
13
作业4
14
Recommendationletters
15
InvitationsandThank-youLetters
作业5
16
LettersofApologyandCongratulation
作业6
17
NoticeandMemo
18
Review
第三部分教学要点
ChapteroneAnoverviewofbusinesswriting(4credithours)
1.Thefunctionofbusinesswriting
a)toinform
b)topersuade
c)toentertain
2.WritingPrinciples(7Cs)
a)courtesy
b)correctness
c)conciseness
d)clarity
e)concreteness
f)completeness
g)consideration
3.Writingpatterns
a)direct
b)indirect
4.Writingstructure
a)Sixstandardparts
Heading,Date,InsideAddress,Salutation,Body,ComplimentaryCloseandSignature
b)Sixoptionalparts
AttentionLine,ReferenceNumber,SubjectorCaption,Enclosure,PostscriptandCarbonCopyNotion
ChapterTwo
Establishingbusinessrelations(4credithours)
1.Tointroducetothestudentstheinformationchannels
a)ChamberCommerceathomeandabroad
b)Commercialcounselor’soffice
c)Tradedirectoriesofvariouscountriesandregions
d)Advertisementinmedia
e)Exhibitionsandtradefairs
f)Marketinginvestigations
g)Enquiriesreceivedfromforeignmerchants
h)Mutualvisitbytradedelegationsandgroups
i)Throughtheinternet
2.Generalstructure
a)Openingsentence
b)Purposeofcontactingthecompany
c)Aself-introduction
Asaexporter:
thequalityofyourproducts
Asaimporter:
thecommoditiesyouwanttobuy,thereferenceastoyourfirm’sfinancialpositionandbusinessstanding
3.Complimentaryclosure
4.LetterStudy
5.Usefulsentencepatterns
Howtoobtainthenameandaddressofthecompany
WeoweyournameandaddresstotheCommercialCounselor’sOffice……
HavingobtainedyournameandaddressfromMr.Anderson&
Co.,Rotterdam……
Welearnedyournameandaddressat/through……
Yournameandaddresshavebeengiven/introducedtousby……
Yourcommercialcounselor’sofficehadreferredustoyoufor……
Wewishtointroduceourselvestoyouas……
Wearegladtosendyouthisintroductoryletter,……
Wetakethelibertyofwritingtoyouwithaviewto……
ThroughthecourtesyofMr.Whitewehavelearnedthat……
ChapterThree
Inquiry(4credithours)
1.Termsofprice
FOB(FreeonBoard)(船上交货价&
离岸价格)
FOB后面要注明装运港名称
FOBDalin
买方租船,支付运费,办理和支付保险费
CIF(Cost,Insurance,Freight)(到岸价格)
CIF后面注明目的港名称
CIFNewYork
卖方租船,支付运费,办理和支付保险费
C&
F/CFR/CNF(CostandFreight)(成本加运费价)
F后面注明目的港名称
FNewYork
卖方租船,支付运费
2.Thestructureofaninquiry
thenameanddescriptionsofcommodity,qualityorspecifications,quantity,termsofprice(FOB,CFR,CIF,etc.),termsofpayment(byL/C,D/P,SightDraft,etc.),timeofshipment,packingmethods,etc.
3.Usefulsentencepatterns
ChapterFour
Replies(4credithours)
1.Whatisareply
2.Structureofanreply
a}Thankthecustomerfortheirinterestinyourproductsandconfirmthatyoucan/can’thelp(statethedate);
b)Saythatyouaresendingacatalogue,pricelist,advertisingliterature,etc;
c)‘Sell’yourproductandexplainhowitissuitableforyourcustomer’sneeds(provideadditionalinformationtoattracttheprospects);
d)Finishtheletterwithhopebyencouragingcustomerstoplaceordersbutnotforcethem
ChapterFive
Quotations(4credithours)
1.Whatisaquotation
Offerisanexpressionofsellingorpurchasingproductsatagivenprice,generallyputforthinwriting.Intheinternationaltradepractice,knownasthepricequotation,isthereplytotheinquiry'
srequests,andsometime,directlytotheothersidewithoutanyinquiry.
2.Thecharacteristicsofaquotation
Anofferbasicallyincludesthreemainsections:
acknowledgement,termsandconditionsofbusinessandpromotion.
ChapterSix
SalesLetters(6credithours)
1.Whatisasalesletter
2.Thebasiccontentsinasalesletter
a)Togetthecustomer’sattentionorcuriosity.
b)Toarouseinterest.
c)Toinspirethecustomers’desire.
d)Toencourageaction.
3.Thetoneinasalesletter:
a)Persuasive
b)Polite
c)Personal
d)Intimate
e)Considerate
f)You-attitude
ChapterSeven
Orders(4credithours)
1.Whatisanorder
Anoffertobuy.Whenthesupplieraccepttheoffer,theagreementislegallybinding.Anordercanbesentbyaletter,aprintedorderform,afaxoranemailmessage.
Thecharacteristicsofanorder
Accuracy$clarity
2.Thestructureofanorder
a)anaccurateandfulldescriptionofgoodsrequired
b)cataloguenumbers,quantities,prices,termsofpaymentagreedupon
c)deliveryrequirements(place,date,packing,shippingmarks,modeoftransportation,etc.)
ChapterEight
ClaimsandSettlements(6credithours)
1.Whatisaclaimanditssettlement
Routineclaimsassumethatarequestwillbegrantedquicklyandwillingly,sosuchlettersaremosteffectiveinthedirectorder.
Itissaidtobethemostdifficultbusinessletter.Whenyougetacomplaintorclaim,youmayeithergrantanadjustmentorrefuseitdependingonthecircumstances.
2.Thestructureofaclaim
a)Begindirectly.Tellwhatiswrong.
b)Describethestoryinaclearandorganizedway.
c)Namespecificactionstocorrecttheproblemandpolitelymentionstrongtermsifyoufailtogetasatisfactoryreply.
d)Endpositively—friendlybutfirmly
3.Thestructureofaletterofsettlement
Directorder:
a)Begindirectly—withthegoodnews.
b)Incidentally(附带地)identifythecorrespondencethatyouareanswering.
c)Avoidnegativesthatrecalltheproblem.
d)Regainlostconfidencethroughexplanationoraction.
e)Endwithafriendly,positivecomment.
Indirectorder:
a)Beginwithwordsthatindicateresponsetotherequestandareneutralastotheanswer,andsetupthestrategy.
b)Presentyourjustificationorexplanation,usingpositivelanguageandyou-viewpoint.
c)Refusepositively.
d)Endwithadapted,goodwillcomment.
4.Usefulsentencepatterns
ChapterNine
Resume(4credithours)
1.Whatisaresume
Aresumeisasummaryofanapplicant’squalificationsforemploymentoradmissiontocollege,usuallyintheformofanoutlineorlist.
2.Thestructureofaresume
PersonalData,EducationalBackground,Education,AcademicMainCourses,EnglishSkills,ComputerAbilities,SelfAssessment,EmploymentExperience,PositionWanted:
ChapterTen
Applicationletter(6credithours)
1.Howtofindinformationonjobopening
a)Collegeanduniversityplacementoffices;
b)Employmentagencies;
c)Professionalassociations;
d)Alumniassociations;
e)Friendsandacquaintances;
f)Telephonedirectories;
g)Newsmedia
2.Thestructureofanapplicationletter
a)Givethefullnameofthecollege/universityyouareapplyingfor.
b)Offeryourreasons(thesubjectandthegoalforyourstudythere,youbackgroundinformationrelatedtotheapplication)toapply.
c)Tellwhenyouwishtoenter.
d)Asktosendyouacatalogandanapplicationform.
e)Endtheletterwithyournameandaddress.
ChapterEleven
RecommendationLetter(6credithours)
1.Whatisarec