最新版新疆财经大学本科毕业论文Word文档下载推荐.docx

最新版新疆财经大学本科毕业论文Word文档下载推荐.docx

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英语

年级：

2006级

指导教师

姓名及职称：

杨惠馨（副教授）

完成日期：

2010年5月14日

CulturalFactorsinAdvertisementTranslation

AThesisSubmitted

toSchoolofForeignLanguagesof

XinjiangUniversityofFinanceandEconomics

inPartialFulfillmentoftheRequirements

fortheDegreeofBachelorofArts

By

XiaoYanfei

Supervisor：

YangHuixin

May14th,2010

Acknowledgements（三号、加黑）

TheexistenceofthisthesisowesmuchtoMissYangHuixin.Shemethemostpatientinstructionsduringthebusiesttimesheme.（小四号字，1.5倍行距）

What’smore,IwillextendmythankstoalloftheleadersandteacherswhoForeignLanguagesDepartmentandaddition,Iwouldliketothankallmyenthusiasticclassmateswhomelotsofadviceandinspirations.Lastbutnotleast,myappreciationwillgototheevaluationpanelofthesesthatkeeptheircloseeyestothedevelopmentofourtheses.Thanksalot!

摘要（三号，加黑）

广告不仅是一种商业行为，更包含着文化内涵。

广告语的翻译不单是语言转换行为，还应考虑不同文化因素的要求和影响，否则翻译后的广告，其传播目的不仅不能实现，甚至会出现负面的宣传效果。

（小四号字，1.5倍行距）

关键字：

广告；

翻译；

文化；

因素（3-5个词）

Abstract

Advertisementsmeanmorethancommercialcommunication.Theyconveyculturalconnotations.…..（about150words）

KeyWords:

Advertisement;

Translation;

Culture;

Factors（3-5words）

TableofContents

Acknowledgements……………………………………………………………………………

Abstract（Chinese）………………………………………………………………………………

Abstract………………………………………………………………………………III

TableofContents………………………………………………………………………………

PartOneIntroduction…………………………………………………………………………1

1.1ResearchBackground…………………………………………………………………1

1.2MotivationsandObjectives……………………………………………………………1

PartTwoCulturalFactorsinAdvertisementsTranslation……………………………………1

2.1LinguisticDifferences…………………………………………………………………1

2.1.1DifferencesinSemanticAssociation…………………………………………1

2.1.2DifferencesinRhetoricalMeaning…………………………………………2

2.1.3DifferencesinSentenceStructure……………………………………2

2.2PsychologicalCulturalContent………………………………………………………3

2.2.1DifferentValues………………………………………………………………3

2.2.2DifferentWaysofThinking……………………………………………………4

2.2.3DifferentPsychologicalPersonality……………………………………………4

2.3CulturalConnotationsofColorTerms………………………………………………5

2.4CulturalImplicationsofPlantsandAnimals…………………………………………5

PartThreeWaystoDealwithCulturalFactorsinAdvertisementTranslation………………6

3.1KnowingoftheCharacteristicsofCommodity………………………………………6

3.2UnderstandingCulturalTraditions……………………………………………………6

3.3AppropriateCulturalTransformation…………………………………………………6

3.4FurtherCreativeTranslation…………………………………………………………7

PartFourConclusion………………………………………………………………………7

Notes………………………………………………………………………………8

Bibliography…………………………………………………………………………………9

PartOneIntroduction（三号、黑）

1.1ResearchBackground（四号、黑）

Alongwiththequickeconomicdevelopmentandreformandopening-upprogram,China’sadvertisingindustryincreasinglygreaterpartineconomicactivities.Withtheintegrationoftheworldeconomy,WTOaccessionaswellasdevelopmentofnetworksofinformationandcommunicationtechnology,theadvertisingcross-culturalcommunicationispossible.（小四号字，1.5倍行距）

1.2MotivationsandObjectives

Today,moreandmorescholarsdevotetheirefforttoadvertisementtranslation.However,withthemethods,advertisementtranslationsometimesstillfailstofunctionsatisfactorily.Becauseofculturaldifferences,agoodadvertisementofonecountrymaybenotnecessarilysuccessfultoconsumersinothercountries.Ifthetranslationofthewordisnotchanged,itwillnotnecessarilyachievetheoriginaleffect,andsometimeswillevencausenegativeresult.Thetargetofadvertisementtranslationistoenabletheadvertisementtofunctionwell.Sothetranslatorswillcreativetranslating.

PartTwoCulturalFactorsinAdvertisementsTranslation

2.1LinguisticDifferences

Languageisonecomponentofcultureandthecarrierofculturalinformation.Advertisingisaculture,subordinatingtothebusinessculture.Advertisinglanguageisunique,fullyreflectsthelanguage,cultureandthinkinginterrelationship.Colloquiallanguageisthepracticalapplicationneededinadvertisementbecausethesimplelanguageiseasilyunderstoodandreadinaveryshorttime.Andcolloquiallanguagewillmakepeoplefeelwarmandwinmorereaders.ButbetweenEnglishandChineselanguagethereexistcertaindifferences.Therearethreecategoriesconcerningadvertisingtranslation:

semanticassociation,rhetoricalmeaningandsentencepattern.

2.1.1DifferencesinSemanticAssociation（小四、黑）

Languagebarrieristhemostobviousobstacleincross-culturaladvertising.Understandingpeople’swillnotjustdependonthedictionary.Takeabrandname“白象”forexample.Itistranslatedinto“aWhiteElephant”,butinEnglish,“awhiteelephant”isafixedphraseusedtoreferto“theuselessobjects”,thenpeoplecanimaginethesituationwhenthebatterywithsuchanamesalesabroad.

Notes:

：

Bertels,N.Howteachersandresearchersreadacademicarticles[J].Teachingandteacher

杨凤荣.从跨文化的角度看翻译目的论国际广告翻译的应用[J].文教资料，2006:

9

汪涛.实用英汉互译技巧[M]，2001:

425

426

许建忠.工商企业翻译实务[M]，2001:

154

曾维秀.论汉语广告翻译中存在的主要语用失误[J].重庆工商大学学报，2003:

2:

125—127

包惠南.文化语境与语言翻译[M]，2001:

300

Bibliography

[1]Johnson,K.&

P.Golombek.Teacher’sNarrativeInquiryasProfessionalDevelopment[M].London:

CambridgeUniversityPress,2002

[2]Shulman,L.TowardaPedagogyofcases.InL.Shuman（ed.）.CaseMethodsinTeacherEducation[C].NewYork:

TeachersCollegePress，2004

[3]包惠南，包昂.中国文化与汉英翻译[M].北京：

外文出版社，2004

[4]何恩.广告翻译的基本策略（英文）[J].大学英语（学术版），2006，

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