商业计划书模板英文BusinessPlanWord下载.docx

商业计划书模板英文BusinessPlanWord下载.docx

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Services 7TheMarket 8MarketingPlan 9

Management 10CompetitiveAnalysis 11FinancialAssumptions 12

FinancialStatements 13

Addendum

ThevFinanceBusinessPlanningstaffspecializesinwriting,editingandreviewinghighlyeffectiveExecutiveSummaries.Weknowhowtopresentandpositionyourbusinessmodelinthemostfavorablelight.

Theopeningparagraphsshouldintroducewhatyoudoandwhere.

Thereshouldbrieflydescribeyourmarket,theamountoffundingthatyouhopetosecureandhowitwillbeused.

WhilethereisnofirmruleforthelengthofExecutiveSummaries,threetofourpagesisconsideredidea.

Referencecrediblesourcesandincludethenameofyoursource（s）ofinformationalongwiththedate.

Ineedhelpwithmarketresearch

Thissectionisveryoftenoverlookedandyetitisoneofthemostimportantpointsyouneedtobringoutinyourbusinessplan.

Summary

TheExecutiveSummaryshouldclearlyandconciselyaddresseachofthefollowingsubjects:

·

Overviewofthecompany

Recapoftheopportunity

Briefsummaryofthemarket

Differentiation（whatmakesyoudifferent）

Descriptionofproducts/services

Managementbios

Natureanduseofproceeds（table）

Keyfinancials（table）

SampleOpeningParagraph

Yourname（the“Company”）hasdesigned,createdandinstalledcustomentertainmentsystemsfortheworld'

sfinesthomes,yachtsandaircraftforoveradecade.TheCompanyhasdevelopedaninternationalreputationforbeingontheleadingedgeofsystemsdesignandintegration.ThistechnologyfocusandexpertisehasenabledtheCompanytotakefulladvantageofthenewgenerationofhomeentertainmentandautomationsystemsthatcombinelargehighresolutionscreenswithprofessionalqualityaudio,Internetaccess,security,lightingandenvironmentalsystems–allcontrolledfromasimpleandeasytousetouchscreenusingtheCompany’sproprietarysoftware.

TheCompanyisattheforefrontofthisnewgenerationoftechnologyandhasestablishedastrongmarketpositionin（yourlocation）andarapidlygrowingpresenceintheinternationalmarket.Equityfundingof$000isbeingsoughttomorefullydevelopdomesticopportunitiesandtoexpandtheCompany’sreachinEuropeandSouthAmericathroughplannedjointventureagreements.

TheOpportunity

Describeandquantifytheopportunityandwhereyoufit.Explainwhyyou’reinbusinessalongwiththereasonswhyyou’llbeabletotakeadvantageofthisopportunity.

TheMarket

AccordingtoarecentFrostandSullivanreport（WorldContractResearchOrganizationsMarket,August1999）,spendingonpharmaceuticalresearchanddevelopmentpresentlyexceeds$17billionannually,anditisexpectedtoexceed$35billionbytheyear2004.Withpressurestodevelopnewdrugsintensifying,R&

Dcostssteadilyincreasinganddevelopmenttimeslengthening,BigPharmadesperatelyneedsabetterwaytohandlethemostexpensive…

Howlargeisthemarketandstageofdevelopment（earlygrowthversusmature）.Whatarethekeydrivers,trendsandinfluencesinthemarket?

Differentiation（whatmakesyoudifferent）

Whatisitthatseparatesyoufromtherestofthepack?

Isyourproductproprietary,patented,copyrighted?

Isyourservicebetter,faster,cheaperandifsowhy.Isyouradvantageatemporary“window”andaretherestepsyoucantaketoprotectyourposition.Aretherebarrierstoentrythatwillsupportyourfinancialprojections?

7

Thissectionshouldbebriefandconcise.Thisisalsoagoodopportunitytousebulletpoints.

Investorsaretypicallyveryleeryofusingtheirfundstopaylargesalariesorpreviousobligations（debts,loansorpersonalinvestments）.

Thissectionisnormallypresentedinatable.

Whileinvestorsareinterestedprimarilyinthefirstthreeyearsofoperation,youshouldalsohaveprojectionsforyears4and5.

Descriptionofproducts/services

Thisshouldincludeaverybriefoverviewanddescriptionofyourproductsandservices.

Management

Theadageisthatinvestorsinvestinpeoplenotproducts.Historically,acompany’smanagementteamisoneofthebestpredictorsofsuccessandinvestorswilllookverycloselyattheindividualswhowillbemanagingthecompany.Theidealscenarioisthatseniormanagershavepreviouslystartedandsuccessfullymanagedcompaniesinthesamebusiness.Shortofthis,youwanttoemphasizethepreviousrelevantexperienceofthemanagementteam.Mentionthenamesofcompaniesandpositionsheldandmilestonesachieved.

JohnQ.Doe,ChiefExecutiveOfficer,andDirectorsinceFebruary1988andPresidentsinceJanuary1990.Mr.DoewasthefounderandChiefExecutiveOfficeroftheoriginaloperatingcompanyknownasRandomExcess,Inc.Hehashadexperienceinthewidgetfieldwithhisownfirm,JohnDoeCo.,ofOshkosh（Wisconsin）,from1980to1987.ThisfirmwassoldtoFatCatWidgets,Inc.in1987.Mr.DoehasheldasalespositionwithUSWestInc.sincethen.Mr.DoegraduatedfromtheUniversityofColoradoin1981withabachelor’sdegreeinphilosophy.

Sample

Natureanduseofproceeds（table）

Howmuchandwhattypeoffundingareyoulookingfor（equitycapital,loans）.Keepinmindthatoneofthemostcommoncausesofnewbusinessfailuresisunder-capitalization.Youshouldhaveaveryclearideaofhowmuchmoneyyouwillneedtooperateyourbusinessforthefirstfullyear.Aninvestororloanofficerwillalsowanttoknowhowthefundswillbeused.

Category

Amount

Percentage

Sales&

Marketing

CapitalExpenditures

G&

AExpenses

Other

Total

Keyfinancials

Thistableshouldincludearecapofyourincomestatement.

Year1

Year2

Year3

Revenue

CostofSales

GrossProfit

%ofRevenue

S,G&

AExpenses

EBIT

Thisshouldbeashortoneortwopagesummaryofhowthebusinessevolved.Yourintenthereistocreateacomfortlevelforinvestorsallowingthemtoseeandunderstandthebackdropandunderpinningsofyourcompany.

Investorsandloanofficersarefavorablyinfluencedifyou-personallyhaveinvestedinyourbusiness-themorethebetter.Iftherewasnomonetaryinvestmentonyourpart,equateittohours,time,orpersonalsacrifice.

.

TheCompany

Thesectionofyourplanshouldincludeabriefhistoryofhowyougottowhereyouare.Whatisthegenesisofyourbusiness?

Howdidthemanagementteamevolve?

Howhaveyoubeenfundeduptothispoint?

Haveyouinvestedyourownmoneyinthebusinessandhowmuch.Howisthecompanystructuredlegally?

Whoarethecurrentinvestorsandwhatistheirshareoftheownership?

Currentandfuturefacilities?

Whatarethelikelyexitstrategies?

Clinicomwasincorporatedin1997andalicensingagreementwassignedwiththeUniversityofFlorida.

RecognizingthepotentialoftheInternettofundamentallychangehowclinicaltrialsareconducted,themanagementteambegandevelopmentofanewWeb-basedsystemin1995.BeingfirsttomarketwasnotanoverridingobjectiveconsideringthecomplexityofthisundertakingandtheadoptionprofileofBigPharma.

Drs.RonaldGeisenandMichaelMargulieshavebeenactivelyinvolvedinthepharmaceuticalindustry,clinicaltrials,andnewdrugdevelopmentprocessforover20years.Inaddition,Dr.Margulieshasleduniversityeffortstoconsistentlyremainattheforefrontofinternaldevelopmentanddeploymentofcontemporaryelectronicdatacapturesolutions.

Asaresultoftheirclosecontactwiththepharmaceuticalindustry,theywerethefirsttofullyappreciatetheimplicationsofusingtheInternettomanage,directandcontroltheclinicaltrialprocess.

Bothindividualsareinternationallyrecognizedexpertsintheirrespectivefieldsandhaveparticipatedinnumerousseminarsandsymposiumsonthesubjectofclinicaltrialsoverthepast15years.TheyhavealsoworkedverycloselywithlargeCROsandpharmaceuticalcompaniestoimproveclinicaltrialprocessesandprocedures.

Detailsareimportantbutbecarefulnottooverwhelmthereaderwithtechnicaljargonthattheymaynotknoworunderstand.

Thisisyouropportunitytodrawaclearcontrastbetweenyouandyourcompetition.

Assumethereaderisnotfamiliarwithyourmarketortyourproducts.

Explainwhyacustomerwouldusetheseproductsorservicesversusalternatives.

Summarizefeaturesusingbulletpointsinshortandsuccinctstatements.

Services

Describeyourproducts,servicesandtechnology.Discusspricing,service,support,warranty,production,etc.Whataretheadvantagesofyourproductsorservicesandhowdotheycomparetothecompetition.Whatisthetimetableforintroducingtheseproductsandwhatstepsneedtobetakentoassurethatthistimelineismet?

Arethereothervendorsinvolvedandifsowhoandwheredotheyfit.Haveyourproductbeentested/evaluatedandifso,where,whenandwhatweretheresults.Arethereplansforfutureornextgenerationproductsandissowhatandwhen.Arethesenewproductsincludedinyourrevenueandcostprojections?

TheCompany’sco-locationserviceswillincluderackspaceinanenvironmentallycontrolled,lockedfacilitywithaverysecureandhighlyreliablenetworkconnectionsandflexiblehardwareoptions.Atrai