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TransportationResearchPartA:
PolicyandPractice,第115卷,2018,页码:
63-70
译文字数:
7000多字
原文
Theeffectsofride-hailingcompaniesonthetaxicabindustryinLas
Vegas,Nevada
SethContreras,AlexanderPaz
Abstract
Ride-hailing,orride-sourcing,companiescontinuetopenetratethegrowingmarketoftransportation-for-hireservicesinmajormetropolitancitiesallacrosstheglobe,bothrevolutionizingtravelandredefiningtheconceptofthetaxicabexperience.Sincethefallof2015,LasVegas,Nevada,wasaddedtotheever-growinglistofmetropoliseswithsuchride-hailingcompanies(RHCs).Forcitieswhoseeconomiesarebuiltpredominatelyonthefoundationsoftourism,questionsinevitablyhavebeenraisedregardingtheeffectsthatRHCshaveontheirrespectivetransportationsystemoperators,inparticular,thetaxicabindustry.InLasVegas,servicessuchasUber(UberTechnologiesInc.)andLyft(L)competedirectlywiththetaxicabindustryforriderswithintheresortcorridorandacrossthevalley.Inthisstudy,a
multinomiallinear regressionanalysis used a
multi-modal,time-seriestraveldatasettoestimatetheeffectsofRHCsontaxicabridership.Aftercontrollingforanumberofexplanatoryvariables,includingthetotalnumberofmonthlyvisitors,transitridership,ride-hailingtripcountsto/fromtheairportandseveralothersocioeconomicindicators,theresultsshowedthatRHCsdoinfacthaveanegative,andsignificant,effectontaxicabridership.Aperhapsmoreprofoundandcounterintuitivefindinghoweverwasthattransitridershipalongtheresortcorridoractuallycomplements(ratherthancompeteswith)taxiridership;
thiscouldhavesignificantimplicationsmovingforward.
1.Introduction
Ride-hailingalsoknownasride-sourcing,ride-sharing,vehicle-for-hire,oron-demandrideservices—istheactofrequestingaridefromaprivatepassengervehiclebymeansoftheportalofawebapplication(orapp)fromahandheldsmartphone.Thistypeofsystemissetupandmanagedbyride-hailingcompanies(RHCs),suchasUber,Lyft,orDiDi.Ultimately,theseRHCsserveasthebrokerbetweentheriderequestorandthedriver,whooperatesandmaintainshis/herownprivatevehicle;
servicesincludeassigninganavailabledrivertotherequestedtripandhandlingallelectronicchargesandtransactionfees.Ride-hailingserviceshavegrownexponentiallyinpopularityoverthepastfouryears,providingservicetoamajorityofmetropolitanregionsspanningover66countries.Almostovernight,theservicehasinstantaneouslyredefinedthetaxicabindustrywithitsuser-friendlyplatform,whichincludesaddedconvenience,easeofpayment,completedoor-to-doorservice,minimalwaittimes,andcomparativelylowout-of-pocketcost.
Itwouldbedisingenuous,however,nottomentionthemagnitudeofcontroversythathassurroundedRHCssincetheirinitialconception,andtheongoinglitigationbattlesamongtaxicabunions,statelawmakers,countycommissions,andlocalcitycouncilsregardingregulatorystatutesimposedonride-sourcingcompanies.Theoppositionarguesthatsuchaserviceisnodifferentfromtaxis,andthatRHCsshouldbeheldtothesameoperatingrequirementsandregulationsastaxicompanies,includinglicensing,fareregulation,andvehicleanddriversafetystandardsinordertomaintainanequalandfairplayingfield.ConsideringthatthisparticularissueregardingRHCsalreadyhasbeencloselyexamined(Schaller,2007,Kahn,1988,Rayleetal.,2014,CohenandShaheen,2016,Shaheenetal.,2016),thisstudyattemptstoavoidanyfurtherdialogueconcerningthelegalityofride-hailingservices.Instead,thisstudyfocusesontheeffectsthatsuchnewservicemayhaveonthecompetitorsofRHCs,specificallythetaxicabindustryinLasVegas,Nevada.
Theoriginsofride-hailingcandatebacktoasearlyasthe1950s,
whencar-sharingclubsfirstemergedintheUnitesStates(ChanandShaheen,2012).Bythe1990s,whenreal-time,ride-sourcingprojectsfailedprematurelyduetothelackofawidespreadpresenceofaworldwide communications web network,
ortelecommunicationplatformsforthatmatter(i.e.,theinternetandsmartphones).In2011,Uber,formallycalledtheUberCab(UberTechnologies,Inc.),becamethefirstcommercializedride-hailingserviceintheSanFranciscoBayarea,followedbyLyft(LyftCompany)inthesummerof2012;
thesetwoservicesofficiallyintroduceddirectcompetitiontothetraditionalride-hailingservicesprovidedbytaxis.
Currently,bothservices(UberandLyft)areavailableinLasVegas,Nevada,andcanbeidentifiedeasilybythestickerwiththecompany'
slogoattachedtotheinsideofthefrontwindshieldofthevehicle.Inotherpartsoftheworld,suchRHCsmayhavelimitedaccessorarerestrictedaltogetherfromenteringairportpick-upanddrop-offterminals,includingthepotentialofbeingassessedafee.However,UberandLyftvehiclesareallowedtoenterthedeparturesandarrivalsterminalsatMcCarranInternationalAirportinLasVegas,andareassignedtodesignatedareastherein,whichhavesignageindicatingwherewithintheterminalsride-hailingservicesmaydropofforpickuppassengers.
Today,thenamesUberandLyftessentiallyhavebecomehouseholdnames.Thesuddenandrapidgrowthoftheseride-hailingservicespresentstransportationprofessionalsandacademicscholarswithnewopportunitiesandchallengesinareasofscientificanalysisthathaveyettobeexploredfromplanning,engineering,andpolicyperspectives.Someoftheimportantquestionsthatmaybehypotheticallyposedincludethefollowing.
Althoughtheprimaryobjectiveofthisstudyistomeasuretheeffectsthatride-hailingserviceshavehadonthetaxicabindustrysincebeingintroducedtoLasVegasinthefallof2015(question1above),thefourremainingquestionswillbefurtherelaboratedoninthefinalanalysisoftheresultsandconclusionssections.Thiswasdonebycontrollinganumberofmeasuredtransportationvariables.Usingacomprehensivesetoftime-seriesdata-includingmonthlytransitridership,averagedailyhighwaytrafficcounts,airportvisitorvolumesANDride-hailingcountsto/fromtheairport—alongwithseveralothereconomicexplanatoryindicators,amultinomial,linearregressionmodelwasdevelopedthattreatedtaxicabridershipinLasVegasasthedependentvariable.Theride-hailingtripvolumeswerecollectedattheairportthanksinparttotheregion'
slegislativepolicythatrequireseveryRHCdrivertoregisterwiththecitybypurchasinganoperatinglicense(whichisequippedwithauniqueelectronicidentifier).
Withtheobservedgrowingpopularity,inconjunctionwiththecontinuousexponentialevolutionofride-hailingservicesacrossthenation,itisvitalfortransportationagenciesandpolicymakersaliketofullyunderstand,fromallangles,theobservedeffectsandimplicationstothetransportsystemasaresultofnewlyaddedoperators.Thisstudycanhelpassistdecisionmakersinascertainingevenfurthertheextentoftheride-hailingindustryandsomeoftheeffects,bothpositiveandnegative,thatcouldbeexpectedforareassimilartoLasVegas.Theseincludemetropolitanareasandeconomiesthatreceiveasignificantnumberofdomestictravelersandinternationaltouristsonanannualbasis.
Theensuinganalysisanddiscussionisonlythetipoftheiceberg,sotospeak,withregardtoride-hailingservices.Itisanobligationofthosewhohavetheabilitytoconductsuchtechnicalanalysestoobserve,measure,quantify,andestimatethedataaswellasdrawobjectiveconclusionsandrecommendationsforthoseinchargeofmakingthedecisionsthataffecthowatransportationsystemoperatesandfunctions.
2.Literaturereview
Dr.SusanShaheen,Co-DirectoroftheTransportationSustainabilityResearchCenterattheUniversityofCalifornia,Berkeley,bestsummarizesthecurrentatmosphereoftheride-hailingindustrybyconciselylabelingthemovementasthe'
SharingEconomy'
(TransportationandSharingEconomy,2014).Withtheever-evolvingcar-sharingandbike-sharingmarketssproutingacrosstheglobe(Shaheenetal.,2009,Shaheenetal.,2013),combinedwiththegrowingpercentageofindividualswhoownpersonalsmartphones,ride-hailingservicesenhancesthisSharingEconomy,byinstigatinganoverhaulofboththepublictransit(Murphy,2016)andtaxicabindustries(SunandEdara,2015,BetweenPublicandPrivateMobility,2016).Inaninterceptsurveyconductedin2014byShaheenetal.intheSanFranciscobayarea(Rayleetal.,2014),respondentswereaskedtoreportontheirride-hailingtravelexperiences,andtheresultswerecomparedtotaxitripdatamatchedfromaprevioustaxi-usersurvey.Theirfindingsshowedthatalthoughride-hailingandtaxissharedsimilaritiesinoverallfunctionality,waittimesforride-hailingforthesurveyrespondentsweresignificantlyshorterandmoreconsistentthanthoseoftaxis.AccordingtothesurveybyShaheenetal.,themajorityoftravelersutilizedaride-hailingserviceduetoeaseofpayment,whichispaidelectronicallyusinganappandcreditedafterthetrip;
thisisincontrasttoatypicaltaxiride,whichrequiresthepassengertopaythedrivercashorgivethemaphysicalcredit/debitcard.Inaddition,theoveralldoor-to-doortraveltimewaslesswhencomparedtotraditionaloptionsfortaxisandpublictransit,includingtheaddedconvenienceofavoidingtheneedtofindparkingatthedestination,andimprovedtravelreliabilityandsafety.
Akeyfindingofa2016studypublishedbytheAmericanPublic
TransportationAssociation(APTA)onsharedmobility(Murphy,2016)wasthatsharedmobilityactuallycomplementspublictransit,especiallyfor