Michael Dells TwoBillionDollar Dream.docx

Michael Dells TwoBillionDollar Dream.docx

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MichaelDellsTwoBillionDollarDream

LessonThree

MichaelDell’sTwo-Billion-DollarDream

PartOneWarmup

Warming-upQs

1.Whatisyourdream?

Isitadreamaboutmoney?

2.Whatisyourideaof“success”?

Whatisthecriteriontomeasuresuccess,accordingtothemoneyheearns,hisposition,hisreputationorsomethingelse?

3.Whatkindofpersonisconsideredasasuccess?

Whatqualitiesdoyouthinkapersonshouldhavetobesuccessful?

I.Dictation

Successcanbereachedindifferentwaysbypeopleindifferentcareers.

Listentothepassageandfillthemissingwords.

IndispensableQualitiesContributingtoSuccess

Ifwelookforrolemodelsandinspirationtoguideustowardourdreamsofsuccess,wemightfindthateverysuccessfulpersondemonstratesthespecialqualitieswhichhavecontributedtotheirsuccess.

Trust—Ourwordisgood.Wekeepourcomittmentstoeachotherandtoourstakeholders.

Integrity—Wedotherightthingwithoutcompromise.Weavoideventheappearanceofimpropriety.

Honesty—Whatwesayistrueandforthcoming—notjusttechnicallycorrect.Weareopenand_transparentechnically_inourcommunicationswitheachotherandaboutbusinessperformance.

Judgement—Wethinkbeforeweactandconsidertheconsequenceofouractions.

Respect—Wetreatpeoplewithdignityandvaluetheircontributions.Wemaintainfirmnessinallrelationships.

Courage —Wespeakupforwhatiscourage.Wereportrightwhenweseeit.

Responsibility—Weacceptthewrongdoingofouractions.Weconsequencesourmistakesandquicklycorrectthem.Wedonotretaliateagainstthosewhoreportviolationsoflaworpolicy.

Yuppie

Yuppie—aYoungUpwardlymobileProfessionalPerson;

—someoneunder40whoprosperedduringthe1980s

Yuppie—YoungUrbanProfessionalPerson

Yuppiesarethoughttobemoreconservativethanitsprecedinghippiegeneration.Dispensingofthesocialcausesoftheirmorepassionateparents（whothemselvesshedtraditionalvalues）,yuppiestendtobe9-5professionalworkers.Becauseofthis,somepeopleseethemassellouts.Yuppiestendtovaluematerialgoods（especiallytrendynewthings）.Inparticularthiscanapplytotheirstocks,importedautomobiles,developmenthouses,andtechnologicalgadgets,orcellphones.

Unfortunately,thefast-pacedpursuitofthesematerialgoodshasunintendedconsequences.Usuallyinahurry,theyseekconveniencegoodsandservices.Being"timepoor",theirfamilyrelationscanbecomedifficulttosustain.Maintainingtheirwayoflifeismentallyexhausting.Sometimes,theywillmoveeveryfewyearstowheretheirjobgoes,strainingtheirfamily.Thefast-pacedlifestylehasbeentermedaratrace.

PartTwoBackgroundInformation

I.Reader’sDigest

LargePrintEdition:

America'smostpopularmagazine,withover50millionreaders.Eachissueispackedwitheasy-to-readarticlesthathelpeveryoneleadbetterandmorehealthylives.TherichnessanddiversityoftheReader'sDigestmagazineisoneofAmerica'slastgreatvaluesinlargeeasy-to-readprint.

12IssuesPublishedMonthly

CoverPrice:

$39.00

RelatedCategories:

Entertainment&TVNewsEnrichment

ThemagazinewasthebrainchildofWilliamWallace（1889—1981）andhiswife,LilaWallace（1887—1984）.TheyhadlongheldthatmuchAmericanjournalismwastooverboseandthattoomanyinterestingstoriesescapedpublicattentionbecausetheyappearedinsmall,specializedmagazines.Theybelievedtheremightbeamarketforadigest-sizedmagazinethatbothreprintedandcondensedarticlesoriginallypublishedelsewhere.Afterfailingtointerestanypublisher,thecoupledecidedtoputoutthemagazinethemselvesandprinted5,000copiesfromtheirGreenwichVillageapartment.

ThefirstissueofReader'sDigestappearedinFebruary1922.In1929themagazine,whichhadbeensoldexclusivelybymail,firstappearedonnewsstands,anditscirculationreached62,000.

Duringthe1940sand1950sthecompanyexpandedcirculationtoLatinAmericaandEuropeandlaunchedtheReader'sDigestCondensedBooksdivision.

Themagazinebegantoincludeadvertisementonlyin1955andneveracceptedadsfortobaccoproducts;alcoholicbeverageadvertisingwaspermittedin1979.

Themagazineunderwentastylisticmakeoverin1998,addingmorephotographsandartworkandmovingthetableofcontentsoffitstraditionalplaceonthefrontpage.

In2002themagazinehad12millionsubscribersandtheReader'sDigestAssociationhadrevenuesof$2,400million.Thereareapproximately1,000workersattheglobalheadquartersinChappaqua.

II.Fortune500

FortuneMagazineispublishedbiweeklyandmayalsopublishoccasionalextraissues.

FortuneMagazineispublishedbiweeklyandmayalsopublishoccasionalextraissues.

The500richestpeopleintheworldlistedbyFortuneMagazineonannualbasis.

Thecompletelistincludesdetailedcompanyandindustryinformation,topperformersandCEOs,andalsoviewscompanyprofilesandup-to-the-minutestockperformance.

Dell’snameappearedonthelistforthefirsttimein1992,thusbecomingtheyoungestCEOofacompanyevertoearnarankingontheFortune500.

BMW

LogoofUPS（美）包裹联合服务公司

IBM（InternationalBusinessMachinery）（美）国际商用机器公司

Motto:

"Youinvent,youbuild,yousell."

WhatIBMwilldoisthatyougooutandyoulisten,yousolve,youcraft.It'sdifferent.

III.UniversityofTexas

TheUniversityofTexasinAustinisamajorresearchuniversitywithmorethan48,000students,2,700facultyand17,000staffmembers.

Fromteachingandresearchtopublicservice,theuniversity’sactivitiessupportitscorepurpose:

Totransformlivesforthebenefitofsocietythroughthecorevaluesoflearning,discovery,freedom,leadership,individualopportunityandresponsibility.

IV.TheHoustonPost

TheHoustonPost

TheHoustonPostwasestablishedonFebruary19,1880,byGailBordenJohnson.Laterbecauseoffinancialtroubles,thepaperwassoldandfinallythepublicationceasedin1884.

In1885,theHoustonMorningChronicleandtheHoustonEveningJournalcombined,establishedthepresentHoustonPost.TheuseofthetypesettersmadethePostamodernpioneer.

Largelyontheadvertisingrevenue,thecompanyoperatedboththeradiostationandtelevisionstationKPRC.Inthe1970sthepaperagainbecameapioneerwithitsuseofcomputer-settype.

Inthe1990sthepaperwassoldtotheMediaNewsGroup.TheHoustonPostcontinuedtogrowinprestigeandcirculation.

V.Thanksgiving

OnthefourthThursdayofNovembereveryyear,AmericanscelebrateThanksgivingDay.ThedayisanationalholidaywhichisobservedastimetogivethankstoGodfortheblessings.

LegendhaditthatPilgrims,fleeingreligiouspersecutionandforthenationalidentity,setsailfortheNewWorldonashipcalledtheMayflowerinSept.1620.

InNovember,theyarrivedatPlymouthHarbor,MassachusettsStateinthenortheastAmerica.Thewinterwassodevastatingtothemthatonlyhalfsurvived.

Nextyear,inOct.1621,withthehelpoflocalIndians,theyhadthefirstharvestofcorn,fruitsandvegetables,enoughtoputawayforwinter.SotheyinvitedIndianfriendstojoininalargefeasttoshareinthebountiesofland.

ButitwasbelievedthattherealbeginningofthepresentThanksgivingDayoriginatedfromtheir3rdyearwhentheyagainsufferedlittlecropbecauseofahotanddrysummer.Governororderedadayoffastingandprayer,anditwassoonthereafterthattheraincame.Tocelebratetheblessing—November29thofthatyearwasproclaimedadayofthanksgivingforgivingthankstoGodforsurvivingthewinter,andsuccessfulharvests.

In1863PresidentAbrahamLincolnissuedaThanksgivingDayproclamation,designatingthefourthThursdayofeachNovemberasthenationaldayofthanksgiving.

ItisthecustomtohaveagreatfeastathomeforThanksgivingholiday.

Traditionalfoodsincludecranberries,sweetpotatoes,Indianbreadpudding.Amongthem,roastturkeyandpumpkinpiearethespecialdishes.Somepeoplemayattendreligiousservicestomarktheday.

VI.MichaelDell

MichaelDell’sResume（omitted）

BackgroundaboutMichaelDell

MichaelDellstartedsellingcomputersfromdormroom15yearsago,laterhedroppedouttofoundacompanyin1984with$1,000andanunprecedentedidea—tobuildrelationshipsdirectlywithcustomers.Hebuiltanempire,andcreatedfantasticlegend:

asthefounderandCEOofDellComputers,abig-timesupporterofGeorgeBushandtheAmericanmilitary,heisoneofthelargestpersonalcomputerdistributorsinthecountry.

Dellisapremierproviderofcomputingproductsandservicestocustomersfromconsumerstotheworld'slargestcorporations,includingmanyofthecompaniesontheFortune500.WiththeadditionofDelltothislistin1992,Mr.DellbecametheyoungestCEOofacompanyevertoearnarankingontheFortune500.

Hisstoryoftheriseofthecompanyandthestrategieshehasrefinedapplytoallbusinesses.

heattitudetokeepDelltheworld'sbiggestsellerofPCs.:

PartThreeTextAppreciation

I.TextStructure

Part1（paras.1-3）:

Theauthorbeginsthetextwithanepisodetoshowsomequalitiesforsuccess.

Part2（paras.4-28）:

Heboostedintoafirminstart-upprocessandhistransitionalperiod.

Part3（paras.29-33）:

TheauthorshowsusDell’sprivatelife,charitableworkandDell’sideas.

II.TextTheme

Theboywasabletoturnhimselfintoamultibillion-dollartycooninamatterofafewyears.

Hissuccessdemonstratesthequalitiesthathavecontributedtothedramaticsuccess.

Thesuccessistheresultofhistoilandsweat.

III.TextAnalysis

Part1（paras.1—3）

Question1:

Whatistheepisodeinhischildhood?

Inspiteofbeingtease