大学英语四级考试真题第1套套.docx

大学英语四级考试真题第1套套.docx

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大学英语四级考试真题第1套套

2015年6月大学英语四级考试真题（第1套）

Questions36to45arebasedonthefollowingpassage.

TheU.S.DepartmentofEducationismakingeffortstoensurethatallstudentshaveequalaccesstoaqualityeducation.Todayitis36thelaunchoftheExcellentEducatorsforAllInitiative.Theinitiativewillhelpstatesandschooldistrictssupportgreateducatorsforthestudentswhoneedthemmost.

"Allchildrenare37toahigh-qualityeducationregardlessoftheirrace,zipcodeorfamilyincome.Itis38importantthatweprovideteachersandprincipalsthesupporttheyneedtohelpstudentsreachtheirfull39,"U.S.SecretaryofEducationArneDuncansaid."Despitetheexcellentworkanddeep40ofournation'steachersandprincipals,studentsinhigh-poverty,high-minorityschoolsareunfairlytreatedacrossourcountry.Wehavetodobetter.Localleadersandeducatorswill41theirowncreativesolutions,butwemustworktogetherto42ourfocusonhowtobetterrecruit,supportand43effectiveteachersandprincipalsforallstudents,especiallythekidswhoneedthemmost."

Today'sannouncementisanotherimportantstepforwardinimprovingaccesstoaqualityeducation,a44ofPresidentObama'syearofaction.Latertoday,SecretaryDuncanwillleadaroundtablediscussionwithprincipalsandschoolteachersfromacrossthecountryaboutthe45ofworkinginhigh-needschoolsandhowtoadoptpromisingpracticesforsupportinggreateducatorsintheseschools.

A.Announcing

B.beneficial

C.challenges

D.commitment

E.component

F.contests

G.critically

H.develop

I.distributing

J.enhance

K.entitled

L.potential

M.properly

N.qualified

O.retain

SectionB

TheChangesFacingFastFood

A.Fast-foodfirmshavetobeathick-skinnedbunch.Healthexpertsregularlycriticisethemseverelyforsellingfoodthatmakespeoplefat.CriticsevencomplainthatMcDonald's,whoselogosymbolisescalorieexcess,shouldnothavebeenallowedtosponsortheWorldCup.Thesearethingsfast-foodfirmshavelearnttocopewith.Butnotperhapsformuchlonger.Theburgerbusinessfacesmorepressurefromregulatorsatatimewhenitisalreadyadaptingstrategiesinresponsetoshiftsintheglobaleconomy.

B）Fastfoodwasoncethoughttoberecession-proof.Whenconsumersneedtocutspending,thelogicgoes,cheapmealslikeBigMacsandWhoppersbecomeevenmoreattractive.Such"tradingdown"provedtrueformuchofthelatestrecession,whenfast-foodcompaniespickedupcustomerswhocouldnolongeraffordtoeatatcasualrestaurants.TrafficwasboostedinAmerica,thehomeoffastfood,withdiscountsandpromotions,suchas$1menusandcheapcombinationmeals.

C）Asaresult,fast-foodchainshaveweatheredtherecessionbetterthantheirmoreexpensivecompetitors.In2009salesatfull-servicerestaurantsinAmericafellbymorethan6%,buttotalsalesremainedaboutthesameatfast-foodchains.Insomemarkets,suchasJapan,FranceandBritain,totalspendingonfastfoodincreased.Same-storesalesinAmericaatMcDonald's,theworld'slargestfast-foodcompany,didnotdeclinethroughoutthedownturn.PaneraBread,anAmericanfast-foodchainknownforitsfreshingredients,performedwell,too,becauseitoffershigher-qualityfoodatlowerpricesthanrestaurants.

D）Butnotallfast-foodcompanieshavebeenasfortunate.Many,suchasBurgerKing,haveseensalesfall.Inasevererecession,whilesomepeopletradedowntofastfood,manyotherseatathomemorefrequentlytosavemoney.DavidPalmer,ananalystatUBS,abank,sayssmallerfast-foodchainsinAmerica,suchasJackintheBoxandCarl'sJr.,havebeenhitparticularlyhardinthisdownturnbecausetheyarecompetingwiththeglobalgiantMcDonald's,whichincreasedspendingonadvertisingbymorethan7%lastyearasotherscutback.

E.Somefast-foodcompaniesalsosacrificedtheirownprofitsbytryingtogivecustomersbettervalue.Duringtherecessioncompaniessetpriceslow,hopingthatoncetheyhadtemptedcustomersthroughthedoortheywouldbepersuadedtoordermoreexpensiveitems.Butinmanycasesthatstrategydidnotwork.LastyearBurgerKingfranchisees（特许经营人）sued（起诉）thecompanyoveritsdouble-cheeseburgerpromotion,claimingitwasunfairforthemtoberepuiredtosellthesefor$1whentheycost$1.10tomake.InMayajudgeruledinfavourofBurgerKing.Nevertheless,thecompanymaystillbecursingitsdecisiontopromotecheapchoicesovermoreexpensiveonesbecauseitemsonits"valuemenu"nowaccountforaround20%ofallsales,upfrom12%lastOctober.

F.Analystsexpectthefast-foodindustrytogrowmodestlythisyear.Butthedownturnismakingcompaniesrethinktheirstrategies.Manyarenowintroducinghigher-priceditemstoentice（引诱）consumersawayfrom$1specials.KFC,adivisionofYum!

Brands,whichalsoownsTacoBellandPizzaHut,haslaunchedachickensandwichthatcostsaround$5.AndinMayBurgerKingintroducedbarbecue（烧烤）porkribsat$7foreight.

G.Companiesarealsotryingtogetcustomerstobuynewandmoreitems,includingdrinks.McDonald'sstartedsellingbettercoffeeasachallengetoStarbucks.Its"McCafe"linenowaccountsforanestimated6%ofsalesinAmerica.StarbuckshassoldrightstoitsSeattle'sBestcoffeebrandtoBurgerKing,whichwillstartsellingitlaterthisyear.

H.Asfast-foodcompaniesshiftfrom"supersize"to"morebuys",theyneedtokeepcustomertraffichighthroughouttheday.Manyseebreakfastasabigopporttmity,andnotjustforfattyfood.McDonald'swillstartsellingporridge（粥）inAmericanextyear.Breakfasthasthepotentialtobeveryprofitable,saysSaraSenatoreofBernstein,aresearchfirm,becausethemarginscanbehigh.Fast-foodcompaniesarealsoaddingmiddayandlate-nightsnacks,suchasblendeddrinksandwraps.Theideaisthatbyhavingagreaterrangeofthingsonthemenu,"wecanselltoconsumersproductstheywantallday,"saysRickCarucci.,the.chieffinancialofficerofYum!

Brands.

I.Butwhataboutthosegrowingwaistlines?

Sofar,fast-foodfirmshavecleverlyavoidedgovernmentregulation.Byprovidinghealthyoptions,likesaladsandlow-caloriesandwiches,theyhaveatleastgiventheimpressionofdoingsomethingabouthelpingtofightobesity（肥胖症）.Theseofferingsarenotnecessarilyloss-leaders,astheybroadentheappealofoutletstogroupsofdinersthatincludesomepeoplewhodon'twanttoeataburger.Butcustomerscannotbeforcedtoordersaladsinsteadoffries.

J.Inthefuture,simplyofferingahealthyoptionmaynotbegoodenough."Everypackaged-foodandrestaurantcompanyIknowisconcernedaboutregulationrightnow,"saysMr.PalmerofUBS.America'shealth-reformbill,whichCongresspassedthisyear,requiresrestaurantchainswith20ormoreoutletstoputthecalorie-contentofitemstheyserveonthemenu.AstudybytheNationalBureauofEconomicResearch,whichtrackedtheeffectsonStarbucksofasimilarcalorie-postinglawinNewYorkCityin2007,foundthattheaveragecalorie-countpertransactionfell6%andrevenueincreased3%atStarbucksstoreswhereaDunldnDonutsoutletwasnearby--asign,itissaid,thatmenu-labellingcouldfavourchainsthathavemorehealthyofferings.

K.InordertoavoidotherlegislationinAmericaandelsewhere,fast-foodcompanieswillhavetocontinueinnovating（创新）.WaltRikerofMcDonald'sclaimsthechangeithasmadeinitsmenumeansitoffersmorehealthyitemsthanitdidafewyearsago."Weprobablysellmorevegetables,moremilk,moresalads,moreapplesthananyrestaurantbusinessintheworld,"hesays.ButtherecentproposalbyacountyinCaliforniatobanMcDonald'sfromincludingtoysinitshigh-calorie"HappyMeals",becauselegislatorsbelieveitattractschildrentounhealthyfood,suggeststhereisalotmorelefttodo.

46.SomepeopleproposelawsbemadetostopMcDonald'sfromattachingtoystoitsfoodspecialsforchildren.

47.Fast-foodfinnsmaynotbeabletocopewithpressuresfromfoodregulationinthenearfuture.

48.BurgerKingwillstarttosellSeattle'sBestcoffeetoincreasesales.

49.Somefast-foodfirmsprovidehealthyfoodtogivetheimpressiontheyarehelpingtotackletheobesityproblem.

50.Duringtherecession,manycustomersturnedtofastfoodtosavemoney.

51.Manypeopleeatoutlessoftentosavemoneyintimesofrecession.

52.Duringtherecession,BurgerKing'spromotionalstrategyofofferinglow-priceditemsoftenprovedineffective.

53.Fast-foodrestaurantscanmakealotofmoneybysellingbreakfast.

54.Manyfast-foodcompaniesnowexpecttoincreasetheirrevenuebyintroducinghigher-priceditems.

55.Anewly-passedlawasksbigfast-foodchainstospecifythecaloriecountofwhattheyserveonthemenu.

SectionC

PassageOne

Questions56to60arebasedonthefollowingpassage.

Ifyouthinkahigh-factorsunscreen（防晒霜）keepsyousafefromharmfulrays,youmaybewrong.Researchinthisweek'sNatureshowsthatwhilefactor50reducesthenumberofmelanomas（黑瘤）anddelaystheiroccurrence,itcan'tpreventthem.Melanomasarethemostaggressiveskincancers.Youhaveahigherriskifyouhaveredorblondhair,fairskin,blueorgreeneyes,orsunburneasily,orifacloserelativehashadone.Melanomasaremorecommonifyouhaveperiodicintenseexposuretothesun.Otherskincancersareincreasinglylikelywithlong-termexposure.

Thereiscontinuingdebateastohoweffectivesunscreenisinreducingmelanomastheevidenceisweakerthanitisforpreventingothertypesofskincancer.A2011Australianstudyof1,621peoplefoundthatpeoplerandomlyselectedtoapplysunscreendailyhadhalftherateofmelanomasofpeoplewhousedcreamasneeded.Asecondstudy,comparing1,167peoplewithmelanomasto1,101whodidn'thavethecancer,foundthatusingsunscreenroutinely,alon