新零售下的实体店发展研究外文文献翻译2017Word文件下载.docx

新零售下的实体店发展研究外文文献翻译2017Word文件下载.docx

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In early June, 2016, united business network in the industryforthefirsttimeputforwardtheconceptof"

newretail"

andorganizerelevantdiscussions,meetings, openWeChatpublicwiththesamenumberandupdatetheAPP.The"

hasbecomethehottestwordintheretailbusinessdevelopmentin2016.Allpartiesareonthe"

putforwardtheirownviews,alsomakestheofflinestoresallmanagersmoreprofoundlyunderstandthedevelopmenttrendofthe retail industry.Forourretailstores,fromthetraditionalretailmodeltothe"

newretaildevelopment,mustrevolvearoundthe followingthreeaspectstorealizethe changeofinnovation.

Keywords:

retailinnovation,newretail,e-business1Theoverviewofnewretail

Forthe"

newretail"

concept,intheindustryhavedifferentpointofview,someexpresseddoubtordon'

tunderstand.Thenewretailcanreally

promotethedevelopmentofindustry,whichmaybecontroversialproblem.Whosenewretailwillbehowtoreduceinventory,reduceinventory,offlinebusinessentitiesandonlinecantrulyintegration,howtoreconstructtherelationshipbetweenproducersandconsumers onissuessuchasleft.Thishascausedalotofreadinganddoubts.Yearsearlier,thebusinessmanunderstandingoflineisthatifyouwantmoregoodsales,youmustputabettermarketingfromthetraditionalwaytoInternet.AndnowtheInternethasfarmorethanjustasales,marketingchannels,butcanhelpmerchantsbuildbrand,foruserso

flifecyclemanagement,toacquirenewusers,maintenanceofoldcustomers,arousethesleeping,thewayoftheconstructionofthechannelischanging.Andchannels,sales,andchangeofthewholelogisticssystem,especiallythetransformationofthesupplychainsystem,willeventuallygobigdatadriven product design, productmanufacturing,isthe"

newmanufacturing"

.Newretailwilldrivefutureisdifferentfromtheformatsof

retail products now,itisnotdepartment stores, shopping center orachainofconveniencestores,shoppingmalls,supermarkets,butanewgenerationofretailproducts,isthroughthechangeof retail

products.Retailproductinnovation,avarietyofflowersinthefuturewillbebasedonthereconstructionofthecommercialelements.

2TheinnovationofretailtechnologyEnterprisematerialcultureiscreatedbyemployee ’sproductsand

implementationofvarioussubstancesconstitutethesurfacelayeroftheenterpriseculture.Retailerssellproductsandservicesaretheprimarycontentofthematerialculture,followedbythemarketenvironment,corporatelogo,employeeidentity,anddegreeoftechnology andequipment modernization andcivilization,they are the main contentofenterprisematerialculture.Retailtechnologyinnovationisfromtheaspectssuchasproduct,service,andmarketenvironmentimpactonthematerial culture. Thepopularization and application of new

technology,POS,EDIandotherbusinessinformationsystemdevelopmentandapplication,will improvetheretail sales enterprise business flow,logistics, cashflowandinformation flowofthedegreeofmodernization,improve processcontrolabilityofretailenterprises.

Thebehaviorofenterpriseculture,isreferstotheenterprisestaffintheproduction and business operation, learning, entertainmentactivitiesofculture.Retailstoremanagement,stafftraining,education,propaganda,

human relations activity, recreational sports activities ofculturalphenomenon,isthemaincontentoftheenterprisebehaviorculture.Retailtechnologyinnovationrequires companies to buildencouraginginnovationinternalenvironment,andasthestaffcodeofconduct,stimulatethestaff'

sintelligence,centripetalforceandcreativity.Retailenterpriseintroductionofnewtechnology,innovationmodeofoperation,isboundtotheemployees

acomprehensiverangeofskillstrainingand

guidance,thistoacertainextent,canimprovethecomprehensivequalityofemployees,soastoimproveenterpriseservicelevel.Ontheotherhand,theuseofthenewtechnologyattachesgreat importance to therelationship between theemployees and the company, makeemployeeshavesenseofresponsibilityandengagement,cultivatinginnovativeconsciousness and competitive consciousness, the enterprise to formthemodeleffect,promotesthechangeenterprisebehaviorculture.Retailenterprises

belong totheservice industry, service istheeternaltheme, thequality ofservice quality and employee has great relationship, it is toalargeextentinfluencetherelationshipbetweenthestaffandcustomers.So, theinnovation opportunities for staff employee satisfactionshouldbearetailchainenterprisebehaviorculture,onlytoemployeesatisfaction,tob

eabletoprovidehighquality,customersatisfactionservices.

The system of the enterprise culture is the mediation ofspiritandmatter,whichincludesretailsalesenterpriseleadingsystem,organization

and daily management system, salary system, appraisal system,trainingsystem,businessincentivesystem,etc.Retailtechnologyinnovationrequirescompaniestotransformtraditionalbusinesswithgoodculturalmechanism,givefullplaytotheenterpriseculturetoformagoodmechanismtopromoteandsafeguardfunction,theenhancemententerprise'

scohesiveforceandfightingcapacity.Relyontheinnovationofthesupplychainprocurementmode,

suchasWal-Marttominimizethe

costofsupply,stickingtothelowestprice,smallprofitsforcustomers,

treat customers at thesame time, will satisfy thecustomer, respectforcustomers,servicecustomersinthefirstplace,wonthecustomertrustforWal-

Mart,andbringhugereturns. The spiritof theenterprise culture istheenterprise culture of highly concentrated, it is the core ofenterpriseculture,theretailenterprisesinthelong-termoperationandmanagementintheprocessofgraduallyformeditsownuniquebusinessphilosophyandmanagementstylecultureideaputforwardneedtechnologyassupport,retailtechnologyinnovationwillcausethechangeofthespiritofenterprisecultureaspect,itisretailenterprisespirit,concept,managementphilosophy.

3Newretailindustryandtherealstore3.1Strategicthinking

FromChinamerchantscentered"

principal"

thinking,tobusinesscentered"

proprietary"

thinking. Retail market in the "

new normal"

hasforcedentityshoptoreviewwiththesupplier,the relationshipbetweenthethinking to rethink the retail strategy. Once upon a time the"

principallodger"

ofthinkingforthecenterwithmerchants,put"

opposites"

suppliers.Thestoresearnbigprofits,butallowmanysuppliershavetochangechannels,turnedto"

lowcost"

electricbusinesschannels,thusfurtherlackofofflinestorebrand,leadtotheoperationstateofphysicalstores

allthemoreworrying.Inthenewretailenvironment,theoperator

shouldadjustthestrategicthinkingofphysicalstores,abandonthe

"

principal lodger"

for a long time for the mainstream investmentthinking.Reviewwiththesupplierrelationsofcooperation,setupwiththesupplier"

symbiosis,create,win-win"

equalpartnership.To the supplier'

sbrandandcommoditiesasastore'

sownbrandandcommodity,namelyestablishbusinesscentered"

thinking,participateinthesupplier'

sgoodsmanageme

nt, salesmanagement, inventorymanagement,etc.,commontoprovidecustomerswithservices,throughcustomerservicevaluetoforma"

communityofinterests"

inthesupplychain.Inthecaseofsalesgrowthofbetweenpartnersshareinterests,tojointlypromotetheestablishment of theretailecosystem.

3.2Managementconceptualchange

Fromtheconceptofthesellerandforthecenterwithgoodsistocustomerasthecenterofthebuyer.Fromtheplannedeconomyeraofcommodityeconomyisstillintheinfluenceontheideologyofentityshopoperators,althoughwiththeconceptofconsumersasthecenterinmorethan20yearsago,butthe"

pretty"

entityshoprarelytothinkaboutthe needsoftheconsumers, inthecaseofadecline ineconomicenvironment,forceentityshopoperatorsthinkingtransformation,butma

ny stillbelongtothepassivetransformation.Newretailmarketenvironment,withtheintensificationofcompetition,theemergenceofvariousnewretailformats,greatchangeshavetakenplaceinconsumers'

consumptiondemand,timelygraspconsumertrendsandtimelyadjusttheoperatorhasbecomephysicalstorestransformationsuccessfulleader.Appearinthemarketinrecentyears,manyofthesuccessfulretailbusiness istoadapt to thecurrent consumer especially after 80, 80

aftertheyoungergenerationofconsumerdemandandtoopenstores,withfashion,personality,experienceasthecoreofmanagementandmakeyoungchasingstickstosocialize.Underthenewretail,whereconsumers,whereisthestoreserviceshouldbe.Onlyinthisway,offlineretailhaveasustainablefuture.

3.3Managementtransformation

From the extensive mode of propertymanagement is intoarefinementofthedetailmanagementstyle.Mostofthestoresinthe"

undertheguidanceofstrategicthinking,take aextensivemodeofpropertymanagement,operationandmanagementofthesupplierjustblindly"

management"

thereareveryfew"

service"

andalsotocustomers justthe image of "

cold"

it has much more prominent in thestate-runstoresinsome,especiallyinthecaseoftheagingoftheoperators,lessmotivationtochange.Forprivateasthemainbodyoftheentityshophastorealizetheimportanceofmanagement,nomatterfromthe propertyoftheenvironment tobuild,brandportfolio,functionalcollocation,humanizedservicemeasureshavebeenchangingideas,pos

itiveserviceforconsumers,appearconstantlyonmanycasesofthe

industryshouldlearn.UnderthenewretailstoresmoretoembracetheInternet,onlinelearningtheexperienceoftheelectricity,theorganiccombinationofinformationtechnology and management, firmlygraspthetwocoreelementsofthegoodsandcustomerstoputcustomersinthestorechoose,order,payment,logistics,after-sales,assessment,andsharetraditionaltradinglinksbecomemoreconvenient,moreexperience.Quantitativeanddigitalmanagementintheprocessofrefinementmanagement,willbringaphysicalstoremeasurable,verifiable,andtouselargeamountsof

datacanbeanalyzed,thed