市场营销英语复习提纲.docx
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市场营销英语复习提纲
I.Conceptcheck(TranslatethefollowingvocabularyintoChinese)
1.marketing_____________________________
2.billboardadvertising_____________________________
3.currentstatues_____________________________
4.monopoly_____________________________
5.observational_____________________________
6..rawmaterial_____________________________
7.vendor_____________________________
8.physicalproduct_____________________________
9.sealed-bidpricing_____________________________
10.patronagerewards_____________________________
11.emerge______________
12.searchgrid_____________________________
13.individualization_____________________________
14.convertibles_____________________________
15.competition_____________________________
16.healthconsciousness_____________________________
17.stratifiedrandomsample_____________________________
18.organizationalbuyer_____________________________
19.decline_____________________________
20.universalproductcode_____________________________
II.TranslatethefollowingvocabularyintoChinese.(40points)
1.Youhave“marketvalue“asaperson---youhavequalitiesthatsetyouapartothersandabilitiesotherpeoplewantandneed.
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2.Themodernmarketplacemaytaketheformofagrandshoppingmall,amail-ordercatalog,atelevisionshoppingnetwork,aneBayauction,oranE-commercewebsite.
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3.Thevaluechainisausefulwaytoappreciateallthepeoplethatworktogethertocreatevalue.
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4.Atriplebottom-lineorientationmeansbuildinglong-termbondswithcustomersratherthanmerelysellingstufftothemtoday.
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5.Technologicalfactorsincludeecologicalandecologicalandenvironmentaltechnologyaspects,suchasR&Dactivity,automation,technologyincentivesandtherateoftechnologicalchange.
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6.Ifaconsumerfindsthataparticularproductfulfillstheneedforwhichitwaspurchased,theprobabilityishighthattheindividualwillrepurchasetheproductthenexttimetheneedarises.
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7.Theobjectiveofdescriptiveresearchistodescribethings,suchasthemarketpotentialforaproductorthedemographicsandattitudesofconsumerswhobuytheproduct.
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8.Afocusgroupisagatheringofsixtotenpeoplewhoarecarefullyselectedbasedoncertaindemographic,psychographic,orotherconsiderationsandbroughttogethertodiscussatlengthvarioustopicsofinterest.
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9.Butproductsalsoprovidecustomizedbenefits,benefitscustomersreceivebecausemanufacturershaveadded“bellsandwhistles”towincustomers.
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10.Thebrandnameisaname,aterm,asymbol,oranyotheruniqueelementofaproductthatidentifiesonefirm’sproductsandsetsitapartfromthecompletion._________________________________________________________________________________________________________________________________________________________________________________________________________
III.Practicalskills.
DescribeaSupplyChainforaBakeryHouse
Rightnow,BakeryHousesareverypopular,fromthestreetcornerstothecityplazas.Peopleenjoydifferentflavoredbread,dissert,forexampleCroissant,Christina,MacroPolo----Whichbreaddoyouprefer?
Makeashortsurveyonitssupplychain.Accordingtotheaboveofadetergent,drawaschemaonasupplychainofabakeryhouseyouarefamiliarwith.Describeasupplychainforabakeryhouse.Pleasedescribeasupplychainforabakeryhouse.
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IV.Answerthefollowingquestions.
WhyProductsSucceedorFail?
Whiletherearemanyhueproductsuccesses,therearethousandsoffailureseachyear.Researchindicatesthatittakesabout3,000ideastoproduceasinglecommerciallysuccessfulnewproduct.ButWhyproductssucceedoffail?
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