浅谈国际电子商务平台中商务英语的应用以亚马逊Amazon为例商务英语毕业论文.docx

浅谈国际电子商务平台中商务英语的应用以亚马逊Amazon为例商务英语毕业论文.docx

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浅谈国际电子商务平台中商务英语的应用以亚马逊Amazon为例商务英语毕业论文

毕业论文

题目

浅谈国际电子商务平台中商务英语的应用——以亚马逊Amazon为例

Acknowledgements

Iwanttoexpressmyappreciationtomanywhosupportedmyeffortsinwritingthisthesisduringpastfewmonths.Duringthepreparationofthegraduationthesis,Ihavereceivedalotofinvaluablehelpsfrommanypeople.Theircommentsandadvicescontributetotheaccomplishmentofthethesis.

Firstofall,theprofoundgratitudeshouldgotomysupervisorProfessorXuCongying.Shehasgivenmegreatinstructionsandencouragementsthroughouttheprocessofselectingtheresearchtopic,writingthethesis,improvingtheoutlineandtheargumentation,andcorrectingthegrammaticalerrors.Sheinsightfullycommentsoneverydraft,whichprovidesmewithmanyenlighteningideas,andinspiresmetoagreatextent.Thethesiscouldnotbefinishedwithoutherpatientguidance.

Secondly,Iwanttoexpressmyheartfeltthankstoalltheteacherswhohavehelpedandtaughtmeinthisuniversity.IamparticularlygratefultoProfessorZhangLihuaandProfessorZhangXingfang.TheirbusinessEnglishcourseshavebroadenedmyhorizonandarousedmyinterestinbusinessEnglish.

Ialsowanttothankalltheauthorswhosebooksandarticleshaveinspiredmeintheentireprocessoffinishingthethesis.

Finally,IamindebtedtomyparentsforsupportingmetodowhateverIwantto.Ialsoneedtoexpressmygratitudetoallmyfriends,myclassmatesandmyroommatesinparticular.

Abstract

Nowadays,theInternethasbecomeoneofthemostimportantchannelsoftradeininformationera,ande-commerceplatformhasemergedasthetimesrequire.E-commerceischaracterizedbyfastcooperation,lowcostandhighprofitandsoon,that’swhymanyenterpriseschangetheirtradingmodesintoe-commerce.English,asthemostwidelyusedlanguage,isquitesignificantincommunication.BusinessEnglish,asasubjectofmoredetailedclassificationinEnglish,isparticularlymoreimportantininternationalonlineauctionbusiness,whichpromotestherapiddevelopmentofe-commerceplatform.Amazonisthebiggeste-commerceplatformintheworld.ItissotypicalthatthispapertakesAmazonasanexampletoanalyzetheapplicationofbusinessEnglishininternationale-commerceplatformandthegoodandthebadthate-commerceplatformsbring,soastomakemorepeoplemorefamiliarwithhowtousebusinessEnglishproperlyandknowmoreabouttheuseofinternationale-commerceplatform,soastodealwithbusinessEnglishproblemsinlifeorworkinthefuture.

Keywords:

businessEnglish;internationale-Commerceplatform;rulesofapplicationofbusinessEnglish

摘要

在当今信息时代，互联网已经成为贸易的重要渠道之一，电子商务平台应运而生。

商务英语作为英语中更详细分类的一门学科，在国际电子商务平台中尤为重要，更是促进了电子商务平台高速发展。

本文以亚马逊为例，浅析商务英语中常见的礼貌原则与合作原则在国际电子商务平台上的应用，借此让大家更熟悉如何应用商务英语、对国际电子商务平台的使用有更多的了解，以便于应对日后生活或工作上的商务英语问题,为中国电商的发展提供更坚实的基础。

关键词：

商务英语；国际电子商务平台；亚马逊；礼貌原则；合作原则

Contents

1.1Backgroundofthestudy…………………………………………………….1

1.2Purposeofthestudy…………………………………………………………2

1.3Significanceofthestudy…………………………………………………….2

2.1Definitionofinternationale-commerce…………………………………….2

3.3Method………………………………………………………………………9

5Discussion…………………………………………………………………13

5.1ThemostfrequentlyusedlanguageprincipleinAmazon……………...…..13

5.2Theeffectsofusingtheseprinciples……………………………………….13

Workscited…………………………………………………………………....15

1.Introduction

1.1Backgroundofthestudy

Inthepast,whentherewasnoe-commerce,peoplewentshoppingintraditionalways,whichiscalledrealtrade.Everycountrysawbustlingpeopleinandoutofshoppingmallstochoosetheirfavoritegoodseveryweekendorholiday,andevenwentabroadtobuytheirfavoritegoodsatallcosts,sometimescrowded.However,today,businesscentersarenolongerflourishing,butgraduallybecomingdesolate.Thenumberofpeopleshoppingisfarlessthanhalfofwhatitusedtobe.WiththepopularityoftheInternetandtherapiddevelopmentofe-commerce,theInternettradeisgrowingstrongerandstronger.Thefirstthingpeoplethinkaboutwhendoingbusinessisthee-commerceplatformoftheInternet,whichmakesrealtradenolongerfavoredbypeople,anditsstatusinpeople'smindsisgraduallydeclining.Manye-commerceplatformssprangoutatthattime,likeE-bay,AmazonfromAmerica,AllegrofromPoland,T-mallfromChina,ShopeefromSingaporeandsoon.

Meanwhile,asweallknow,asoneofthemostfrequentlyusedlanguagesininternationaleconomicandtrade,Englishhasplayedanactiveroleininternationaleconomicandtradecooperation,internationalsupportandpoliticaldiplomacy.WhencommunicatingwithonlineshoppersfromthosenativeEnglish-speakingcountries,languagebarrierswillinevitablyhinderthenormalcommunicationbetweenthetwopartiesofthetrade,andevenleadtomisunderstandings.Thedailylifelanguagecannotcopewithsuchsituations,sotheapplicationofbusinessEnglishisparticularlyimportant.Withtherapiddevelopmentofglobalization,thestyleandmodeofbusinessEnglishexpressionarealsochanging.Intheprocessofe-commerceactivities（likeonlinepayment,inquiryoffreight,exportdeclaration,transactionandafter-saleservice）amonginternationalenterprises,therearemanywaysofonlinecommunicationandanumberofdifferenttimelycommunicationtools.ThecommunicationbetweeninternationaltradeenterpriseshaschangedfromstaticbusinessEnglishtodynamiccommunicationandcooperationmode.ApplyingbusinessEnglishscientificallyandreasonablytointernationaleconomicandtradeactivitiescanbringhighereconomicprofitstoenterprises.

1.2Purposeofthestudy

BylearningabouttheapplicationofsomeprinciplesthatcanbeoftenseeninbusinessEnglishusedine-commerce,measabusinessEnglishmajorstudent,wanttoknowmoreabouttheconnectionbetweenbusinessEnglishande-commerceandtofindoutthefeaturesandbenefitsofAmazonandwhyitnowhasagreatreputationintheworld.

1.3Significanceofthestudy

Thestudyaimstoprovideabettere-commerceenvironmentandmorepracticalbusinessEnglishcommunicationskillsforpotentialChinesee-commercemerchantssothattheycanrespondtotheBeltandRoadInitiative,makemorecontributionstonationaleconomicdevelopmentandpromoteinternationaleconomicexchanges.

2.LiteratureReview

2.1Definitionofinternationale-commerce

Electroniccommerce,shortfore-commerceorEC,istheactivityofbuyingorsellingofproductsononlineservicesorovertheInternet.Electroniccommercedrawsontechnologiessuchasmobilecommerce,electronicfundstransfer,supplychainmanagement,Internetmarketing,onlinetransactionprocessing,electronicdatainterchange（EDI）,inventorymanagementsystems,andautomateddatacollectionsystems.ModernelectroniccommercetypicallyusestheWorldWideWebforatleastonepartofthetransaction'scyclealthoughitmayalsouseothertechnologiessuchase-mail.（Wikipedia）Intermsofcontent,internationale-commercecanbedividedintotwocategories:

oneistheindirecttradeoftangibleproducts,whichreferstotheactivitiesrelatedtocommodityexchangesuchasnegotiation,order,invoicereceiptandsoon,dealingwithtangiblegoodsbyelectronicmeans,especiallytheInternet;theotheristhedirecttradeofintangibleproducts,whichreferstothepurchasethroughelectronicmeans,especiallytheInternet.Sellingconsultationreports,computersoftware,numericalcontrolprogramsandsooncanbetransmittedthroughthenetworkandstoredinsomewaytheentireprocessofintangiblecommodityexchange.Simplyspeaking,e-commerceisthewaythatyoucanbuywhatyouwantordealwithbusinessontheinternetwithoutsteppingoutofhome.Everythinginvolvedcouldbedonebyonlyclickingyourmouse,typingandpayingonlineatlast.

Generallyspeaking,thereareseveralcommonmodesofe-commerce:

B2B（business-to-business）,likeAlibaba,B2C（business-to-customers）,likeT-mall,JingDong,C2B（customer-to-business）,likeTriptrotting,C2C（customer-to-customer）,likee-bay，O2O（online-to-online）,likeGrouponandsoon.SomeofthemcanbebothB2CorC2C,likeAmazonandE-bay.

E-commerceispopularizedforitsuniquefeaturesthattraditionalrealtradedoesn’thave.Firstly,ECbringsglobalizationintrade.Whendoingbusinessonline,globalinterconnectionwhichshortensthespacedistance,enhancesthedependenceofproduction,exchangeandconsumptionrelations,andbreakthroughtheboundariesandobstaclesofcountries,regionsandfieldsemerges.Secondly,ECbringsconvenienceforpeople.InterworkingpartiescanconductdirecttransactionsonlythroughtheInternet,andallkindsofinformationcanbetransmittedinstantlythroughtheInternet,whichcanreducethecomplexproceduresofindependentpurchase.Thirdly,ECbringspaperlessdeal.Intheactualtransactionprocessofinternationale-commerce,thetransactionformofelectronicinformationhasbeenfullyrealized,sohastheeffectivereductionoftradecost.Ifitisinthetraditionalwayofinternationaleconomyandtrade,thecompletionofatransactionrequiresmorecomplicatedprocedures,whichinvisiblylengthensthetransactiontimeandraisesthetransactioncost.

E-commerceindustryischangingeveryday,drivenbyexcitingnewtrendsandfeatures,newwaystomakeonlinepurchases,theimpactofconsumersengagingwithbrandsthroughsocialmediaandthedemandforglobalproductavailability.Thecurrenttrendsofe-commerceareartificialintelligence&technology,theriseofalternativepaymentmethods,growthinemergingmarketsandmultimediacontentandtheymakee-commercemorestableandadvantageousinsuchafiercemarket.Itcanbeclearlyseenfrompeoplearoundusthatevery