商务英语样稿.docx

商务英语样稿.docx

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商务英语样稿

河北广播电视大学开放教育本科

英语专业毕业论文

实用商务项目计划设计鉴定表

学校河北广播电视大学

专业倾向商务英语

姓名

学号

年级03春英语本

指导教师

时间:

2007年12月10日

论文指导教师与学生情况登记表

指导教师姓名

职称

学历

专业

工作单位

联系方式

参加工作时间

学生姓名

性别

女

出生年月

学号

联系方式

论文题目

EstablishmentofDIYEntertainmentCenterProject

英语商务报告的文体结构：

一：

Title（题目）

二：

Transmittals（报告传达书，包括作者姓名和单位、呈送对象、日期）

三：

Contents（目录）

四：

Summary（总结、提要、摘要、概要）

五：

Introduction（引言、导言、导语、序言）

六：

Findings（body）（正文）

七：

Conclusions（结论）

八：

Recommendations（建议、意见）

九：

References（参考资料）

十：

Appendices（附录、附件）

Title:

EstablishmentofDIYEntertainmentCenterProject

ProposalforEstablishDIYEntertainmentCenter

Submittedto：

Mr.ChenShuangqing

Projectcollaborators

Preparedby:

Tel:

Fax:

Email:

Date:

12.10.2007

各阶段过程报告进度及分数分配表

周次

单元

过程

序号

内容

分数

得分

1

2

1

analysisofthebusiness

2

2

2

Customerprofile

3

3

3

3

Customerneedsandwantsanalysis

5

4

4

4

SWOTanalysis

8

5

6

5

Actionplanandactivitychart

5

6

7

6

Costing

2

7—8

8

7

Stakeholderanalysis

2

8

Riskanalysisandmanagementplan

5

9

Theprojectframework

8

9—10

10

Finalproposal

60

总计

100

注：

1、指导教师应在指导过程中及时给出各阶段得分；

2、没有按规定时间交出各项报告须扣分。

总报告分数分配表

Abusinessproposal60

Items

Content

Scores

ExecutiveSummary

●thegoaloraim（objective）

●problems

●solution

●benefits

●cost

20

Introduction

●purposeorobjective

●background

●scope

●problemstatement

5

Findings

●opportunitiesandstrength

●detailedstrategiesandactivities

●schedule

●investigationresults

●analysis

●cost

●benefits

●weakness

●risks

●waystodealwithweaknessandrisks

30

Conclusion

●emphasizethebenefits

●urgethereaderstotakeaction.

●Arrangeatimetomeetyourleader.

5

Acknowledgement

IreallyappreciatemytutorLiPeixue,whosehelpandpatiencemadethisprojectgetoffthegroundandcometoaclosesmoothly.

IamalsogratefultomycolleaguesLiJiefortheirtimespentonbrainstormingandpaneldiscussionswithme.Sheismyreferenceatalltimes.

Noamountofthankswillbeadequateformyfriendswithoutwhosewillingparticipationintheprojectimplementationitwouldhaveremainedonpaper.

Lastbutnottheleast,thanksaregiventomymotherwhohavesharedwithmemyworries,frustrations,andhopefullymyultimatehappinessineventuallyfinishingthisproject.

ChenWen

12/10/2007

ExecutiveSummary

DIYEntertainmentCenterisasoleproprietorcompany,whichisownedbyChenWen.Itisafull-serviceDIYentertainmentcenter.Inthiscenter,themainactivityislettingcustomersproducingproducts,whichmainlyarechinawareandstyledandflavorsoapwhileweprovidecustomersomeguidanceduringtheproducingprocess.Thoseactivitieswillbetakenplaceinthetopfloorofshoppingcenter.WealsohaveabarbesidesDIYareatoprovidearelaxplacetocustomers.Whentheyfinishapieceofchinawareorotherthingstheycangotoourbartohaveadrinkwhileenjoyingsatisfactionofachievingapieceofartbythem.Itwillbeagreatplaceforwholefamilyorgroupofyoungpeopletoenjoytheirlivesthere.Andthelocationofourcenteriseasilytobeaccessed.Moreoverthereareplentyofourpotentialcustomersworkandshoppingaround.Finally,theycanbringtheirworkstohomeorgiveittosomeoneelseasauniquepresent.Forpeoplewholiveinmoderncitiesusuallyseldomhavehand-makingexperience,itwouldbeanexcitingexperienceforthem.Inthiscenterpeoplecanactuallydoit.Accordingtocustomer’srequirement,staffwillteachthemhowtodothejob.Usually,wewillcreatecustomerportfolioforeachcustomer,staffwillteachcustomersomesimpleworkatthebeginningsuchasdisks,bowlwhichcustomeruseitinreallife.Letcustomerfeelsatisfywhenseeingtheirownworkissuccessfulanduseful,Then,accordingtoeachcustomer’srequirement,theywillteachsomelittlebitdifficultjoblateronwhichletcustomerstillfeelinterestandsatisfymanytimesafter.Wedefinethiskindofentertainmentisinterestingandchallenging.Thisisanewbusinessarea.Wemainlyprovidecustomerourserviceratherthanproduct.Webothcreateloyaltycustomersaswellastemporarycustomerswhoseenthiscenterasauniquegiftmanufactory.Inthefuture,Icaneasilyenlargemybusinessbasedontheexistingserviceandskill.IwilladdotherDIYitemsaccordingtolocalpeople’sinterests.Anotheradvantageofthisbusinessisthatthetechnologycanbestandardizedwhilebaseonthistechnologywecanencouragecustomertocreatedifferentproducts,whichmayonlyhasdifferentstyleordifferentpatterns,soitprovidesconveniencetoenlargeourbusinessintoglobalmarket.Actually,inglobalmarket,afull-serviceDIYentertainmentcenterisstillablankareaespeciallyinDIYChinesetraditionalhand-makingworks.BecausethatinothercountrypeoplelikeChinesechinawarebutforthemthemakingprocessismystic,eveninchina,peoplearenolongeroftenseeingthemakingprocess,saynothingofmakingitbyself.Frombusinesspointofview,itisalowcostbusiness.Themaincostsarerentalandlabor.Rawmaterialandtechnologyareverycheap.Butasitisanexquisiteentertainment,wefocusoneducated,wellincomepeople（whitecollar）whoarebetween20to60yearsoldasourcustomers.Theopeningtimeisfrom8amto10pm,whichisthenormalopeningtimeforentertainmentindustry.ThepriceisRMB50once.Itisbaseoncompetitors’prices,whicharebetweenRMB20toRMB50.TheinitialinvestmentisRMB643,800.Thesourceofinvestmentisfamilyandbank.

Businessobjectivesare

●Acquireof300customersbytheendofthefirstyear.

●AchievesalesexceedRMB109000fromthebar

●Openothertwocentresinthesecondyear

●Increasecustomerbaseby25%bytheendofthesecondyear

●Increasesalesby15%bytheendofthesecondyear

●Openotherthreecentresinthethirdyear

●Increasesalesby10%bytheendofthethirdyear

Benefitsofourservice:

●DIYEntertainmentCentrecreatesrelaxationandnon-pressureatmospheretocustomers.

●WiththebarbesidetheDIYarea,becausethiscentrefocusoneducatedwellincomewhitecollarworkers（bothgroupofyoungpeopleandhighincomeolderpeoplewiththeirfamilies）,thisdesignallowparentstakecareoftheirchildwhileenjoytheirownlives

●Thelocationchoseniswithineasywalkingdistancefromanybuildinginthisarea.Ifacustomerdoesdecidetodrive,theshoppingcentrehas500parkingspaces.Moreover,iftheydonotwanttodrive,therearemorethan10busroutespassbythere.

●Itishighparticipationentertainmentanddonothavehighbodyconditionrequirementsothateverybodywhointerestinthisentertainmentitemcanjoinin.

Potentialcustomers:

whitecollarworkerswhoarewelleducated,haverelativelyhighincome,andarewillingtotrynewalternative.

Middleincome:

●Growth12%

●230000（2003）–323133（2006）

Highincome

●Growth7%

●35000（2003）–42876（2006）

Totalgrowth11.3%

So,thereareplentypotentialcustomers.Itallowsustoopenothershopslateron.

Profit&lossaccounts

●Sales:

Year1:

RMB2299,000

Year2:

RMB7931,550

Year3:

RMB17449,410

●ProfitafterTax:

Year1:

RMB1296,790

Year2:

RMB4528,020

Year3:

RMB10113,910

Fromthisfigurewecanseethatcompanyhasprofitabilityandcompanyreachbreak-evenwithinyear1.

Cashflow

●Positivecashflowforentirefirstyear

●ClosingbalanceattheendofthefirstyearisRMB1,622,800

●Plentyofmoneyforthefollowingdevelopment.

Thecashflowisthebloodofbusiness.Fromthispro-formacashflowwecanseethatcompanyhasenoughcashflowtomeetthecapitalrequirementandliability.

Schedule

Theprojectwillstartoneweekafteritisapprovedandthebudgetismadeavailable.Itwilltakeapproximatelytwomonthstofinish,withoneandahalfmonthsneededtoremodeltheDIYcenter,oneweektomovetheshopfromthepresentsitetothenewlocation,andoneweektomakethefinalpreparation.

Istronglybelievethatthisexpansionplanwouldenableusnotonlytomeetthedemandsandneedsofthecustomersonthiscenter,butalsoofthoseinthisarea.thereisnoDIYcenteraroundthethisway.

Well-equippedDIYcenterlikethisonewouldattractcustomersfromothercustomer.WiththenewDIYcentercapacity,wewouldstillhaveroomtoexpandwhennewbusinessopportunitiesappear

ProcessReport1

Student___________

Title:

Analysisofthebusiness2

Tutor’sComments:

Tutor____________Date______________Score____________

Contents

1.1ActivitiesoftheBusiness

Theprimaryactivitiesofthebusinesscanbedescribedasauniquelocalentertainmentcenterthatprovidesanidealplaceforwhitecollarswhowanttoaccessthenaturalandenjoylives.ThiscenterprovidesthemprofessionaltutorofDIYitems,anon-competitive,creativeandencouragingatmosphere,andabeautifullight-filledfacility.Thequalityserviceisthiscenter’smainproduct.Weexpectcustomerwillenjoythecreative,friendlyandnon-pressureatmosphereinthiscenter.InthiscenterthemainDIYitemsarechinaware,soap,waxwhichissafeandeasyforcustomertooperate.Additiontothis,thepopulardrinks（bothsoftdrinkandalcohol）andicecreamsareavailabletocustomer.

1.2ReasonforPreparingaBusinessPlan

Ourbusinesshasdecidedtowriteabusinessplanforthefollowingreasons:

firstly,itisforexpressinganewbusinessideabystartinganewbusiness.Secondly,itisusedforseekingfinancesupportforthisnewbusinessidea.T