Current Situation and Countermeasure on the Development of Taoism Health Preserving Culture Undertak.docx

Current Situation and Countermeasure on the Development of Taoism Health Preserving Culture Undertak.docx

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CurrentSituationandCountermeasureontheDevelopmentofTaoismHealthPreservingCultureUndertak

CurrentSituationandCountermeasureontheDevelopmentofTaoismHealthPreservingCultureUndertaking

　　[a]InstituteofPoliticsandPublicAdministration，SouthwestUniversity，Chongqing，China.

　　*Correspondingauthor.

　　Received17September2014；accepted25November2014

　　Publishedonline26December2014

　　Abstract

　　ThispaperstartsfromcurrentsituationofTaoismhealthpreservingcultureandexploresitbasedonthetopicofdevelopmentofTaoismhealthpreservingculture.Besides，thepaperdifferentiatesculturalundertakingsandindustrieswhichareconfusedoften，determinesitsconceptandcharacteristicsandputsforwardfeasibleimplementationsteps，specificguidelineandmodeadaptedtomodernsociety.

　　Keyword：

Taoismhealthpreservingculture；Culturalundertaking；Cultureindustry

　　Zou，P.Y.（2014）.CurrentSituationandCountermeasureontheDevelopmentofTaoismHealthPreservingCultureUndertaking.Cross-CulturalCommunication，10（6），-0.Availablefrom：

http//

　　DOI：

http：

//dx.doi.org/10.3968/6047

　　INTRODUCTION

　　TaoismthinksthatTaogeneratedeverything，includingmankind，theyallembodylawoftheTao.Hence，aatureandmaninonearethehighestprincipleofpreservingone’shealth，whichmeanslettingpeople’slivingactivitiesconformtothelawsofnature.Thehealthmaintenancemodernpeoplecallingmostlyrefertophysicalhealthwhilementalhealthhasbeenrelativelyneglected.Taoismregardspeopleasaunityof“form，qi，soul”and“sexandlife”，thesekindsoftheoriesseparatepeoplefromothernon-lifebody，plantsandanimals.Therefore，Taoismcultureadvocatesaccomplishmentof“form，qi，soul”aswellas“sexandlife”atthesametime，incontextofmodernsociety，itmeanstokeepphysicalandmentalhealthysimultaneously.DuetothatTaoistpracticetakeslivingalonglifewithgoodeyesandearsasthetopgoal，theypaymuchattentiontomaintenanceandextensionoflifeasmuchaspossible.Underbackgroundofthispracticingculture，Taoismhasaccumulatedvaluableexperienceandformedacompletetheoryandmethodforpreservingone’shealth.It’sthemostprominent，obviousandrepresentativealsooneofthesymbolstomakeitdifferentfromotherreligiouscultures，tillnowithasimportantinfluenceandmeaning.

　　Takeoffitsreligiouscoat，Taoism’sresearch，extensionandpromotiononhealthpreservingculturenodoubthasscientifictheoreticalbasisandgreatpracticalvaluetomodernsocietypeople’sphysicalandmentalhealth，meanwhile，itmayrealizegoodforeshadowing，propaganda，andleadingroleforitsdevelopment.ThispaperdiscussescurrentdevelopmentandcountermeasureaboutTaoismhealthpreservingundertakingsfromitsconceptanddifferencebetweenhealthpreservingculturalundertakingsandindustry.　　1.CONCEPTOFTAOISMHEALTHPRESERVINGCULTUREUNDERTAKING

　　1.1ConceptofCultureUndertaking

　　Hu（2010）holdstheopinionthatculturalundertakingmeanspeopletakeupsomeregularactivitieswithcertaintargets，scaleandimportantinfluenceonsocialdevelopmentincultureandart，pressandpublication，radio，filmandtelevision.Specifically，itincludessubjectivecontentsuchasthoughtsandtheories，valuecriterion，spiritformaswellasobjectiveelementsincludingcontentcarrier，transmissionmode，culturalfacilitiesandculturalorganizationandmanagementsystem.Generalizedculturalundertakingsincludingbothcultureindustryandthosenon-profitculturalundertakingsdidn’tmakeindustrialoperation.Narrowculturalundertakingmainlyreferstonon-profitculturalundertakings.Ithasthecharacteristicssuchaspublicity，commonweal，diversity，equalityandadvancement.

　　AccordingtoLi（2012），culturalundertakingmustbeakindofpublicwelfareundertakingsandneverforthepurposeofprofit.Takingupcultureconstruction，promotingthepolitical，spiritual，materialandecologicalcivilizationconstruction，meetingpeople’sgrowingdemandforcultureshouldbeundertakenbysomespecificdepartmentsandunits，it’sakindofindustriesbelongingtonationaleconomy.LiZhengyuangiveshisdefinitionasfollowing：

Culturalundertakingsrefertothosepublicwelfareindustriesengagedintheculturalconstructionandprovidingpublicservice，theyrealizeadministrativemanagementanddirectlycontrolledbytheadministrativedepartmentthroughadministrativemeans.

　　Tosumup，culturalundertakingsispublicutilitieswhicharenon-profitandpursuingforcommonwealandsocialbenefitmaximization，itisbasedoneducationandservice，servesforsocialpubliclifealsohascertainforward-lookinginguidingideology.

　　1.2DifferenceBetweenCulturalUndertakingandCultureIndustry

　　Theconceptsofculturalundertakingandculturalindustryareeasilyconfused，inviewofthis，it’snecessarytodistinguishthemfromdefinition，purpose，principleandoperationmodes.

　　Hu（2010）considersthatcultureindustryreferstothoseactivitiesprovidingculturalandentertainmentproductsandservicestopublicaswellasactivitiescollectionrelated.Fromproductionpurpose，culturalundertakingsgeneratepublicculturalproductsservingforcountryneedswhilecultureindustriesgeneratefor-profitcommodityandserveformarketneeds；fromsourceofcapital，capitalofculturalundertakingsisfromnationalfinanceandsocialsupportwhilecapitalofculturalindustryisfromenterprise；culturalundertakingsseekhighestsocialbenefitsasoperatingprinciplewhileculturalindustriestakehighesteconomicbenefitastopprinciple；fromtheregulationway，culturalundertakingsacceptdirectcontrolfromnationaladministrativecommandswhileculturalindustriesacceptindirectcontrolsuchasnationallawsandregulations，taxpolicyandpriceleverage.　　AccordingtoLi（2012），thedifferenceslieinthatwhetheritoperatesthroughthemarketmechanismorindustrialmode，whetherit’sfor-profitornot.Culturalinstitutionswon’trejectprofit-making，theyalsoneedtoimplementcostaccountinganddooperationmanagement.Therefore，it’sbettertouse“non-publicwelfare”todefine“cultureindustry”ratherthan“profit-making”.Tosumup，cultureindustryshouldhavefollowingdefinition：

Cultureindustryisakindof“non-publicwelfare”industrieswhichofferingculturalproductsproductionandculturalconsumptionandimplementingenterprisemanagement，itacceptsindirectcontrolinterventionfromadministrativedepartmentthroughlaw，taxationandpricelever.

　　Aboveall，inauthor’sopinion，culturalindustryiskindofindustryfor-profitandnon-publicwelfareoperationspursuingformaximizingeconomicefficiencyandbasedonproductionandconsumption.Thekeydifferenceslieatcharacteristicsof“for-profit”and“non-publicwelfare”，“operational”didn’tincludethem.

　　1.3TheDifferenceBetweenHealthCulturalUndertakingofTaoismandHealthCulturalIndustryofTaoism

　　Accordingtotheprinciplehowtodefinetheculturalundertakingandtheculturalindustryabove，thehealthyculturalundertakingofTaoismandthehealthyculturalindustryalsoshouldbedefinedanddistinguished.Thehealthculturalundertakingisakindofpublicundertakingswhichisnon-for-profit，publicwelfareandpursuingthemaximumsocialbenefit，supportedbyacademicresearchandeducationpromotion，itshowstheuniquehealthcultureofTaoismsothatitservesthepublichealthlifeinpracticebythemethodandtechnologyofkeepingingoodhealth，italsotheoreticallyleadsthetrendanddirectionofmodernhealthcarethroughthehealththeoryofTaoism.

　　ThehealthculturalindustryofTaoism，namelyprofitabilityculturalindustry，isbasedonsocialbenefitoriented；itpursuesthemaximumeconomicbenefit.Itbelongstothescopeofindustrializationnotpublicwelfare，andmostlyitisoperatedthroughcompany，studioandinstitution.TheTaoismdoesnotparticipateintheoperationdirectly，andoffertechnicaladviceandsupportatbest.

　　Thecharacteristicofoperationisn’tthekeyfactortodifferentiatethembecausebothofthemareoperational，andthekeyfactortodifferentiatethetwoisfor-profitandnon-publicwelfare.

　　2.THEVALUEOFDEVELOPMENTOFTAOISMHEALTHCULTURALUNDERTAKING　　2.1BeBeneficialtoPromotePublicPhysicalandPsychologicalHealth

　　Peoplewholiveintherichmaterialenvironmentmeanwhileareconfrontedwithgreatphysicalandmentalpressure，besidesdifferentkindsofmodernandcivildiseasesallaffectthehuman’shealthylife.ThestudyofthetheoryofhealthpreservingofTaoismistheverythoughtfoundationtosolvetheproblem.Thepromotionofthetheoryisjusttheeffectivewaytorecuperatethebodyandmind.ExcavatingandpopularizingthehealthcultureofTaoismisaneffectivewaytomaketheTaoismadapttothedevelopmentofmodernsocietyandgivebacktosociety，andalsoithasconsiderablepracticalrationality.

　　2.2BeBeneficialtotheAdaptationofTaoismIntotheDevelopmentofModernSociety

　　ThedevelopmentofTaoismisfacingdifficultyinmodernsociety.Comparedwithotherreligions，ithasnoadvantagesintheideologicalsystem.Inadditionthatsomeforeigncustomshavebeenbroughtin，thebeliefsystemsoftraditionalreligionsarealsofacinggreatchallenge.Thus，developingthehealthculturalundertakingofTaoismisjustaneffectiveandimportantwayfortheTaoismtoadapttomodernsocietybecauseitnotonlyhasscientificvaluetomeettherealdemandofpeoplewhowanttokeepgoodhealth，butalsoithasculturevalue.BasedonthehealthculturalresourceofTaoism，itcan