英美报刊英文课件----FORTUNE 财富杂志3PPT文件格式下载.pptx

英美报刊英文课件----FORTUNE 财富杂志3PPT文件格式下载.pptx

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WhatisourstrategytodeliverBusinessLiquidity?

WhatareBEAscoredifferentiators?

TodayeverysoftwarecompanyontheplanetisclaimingthattheyaretheleadingenterpriseSWcompany,thattheyaredifferent.WhatmakesBEAspecial?

TheanswercanbefoundinthesefourStrategicPillarswhichformthebasisofourtechnologyandproductvision.Notes:

Thefourstrategicdifferentiatorsare;

EmbracingHeterogeneity,SeamlessInnovation,BlendedDevelopmentandDeploymentandaSensibleApproachtoSOA.Thenextfoursectionswillcovereachofthesefourstrategicpillarsindetail.ThecombinationforstrategicpillarsarecoretowhatdifferentiatesBEAfromeveryotherenterpriseSWcompanylargeorsmall.,Twoworld-class“Businesscard,Fortune500TheworldsmostinfluentialcorporaterankingAuthorityinformationtomeasuretheeconomicsituationofindustrialandcommercialenterprisesAbarometerofeconomicstrength,3,FortuneGlobalForumGoodopportunityforworldeconomicgiant“Brainstorming”“Fortune”liveshowRightTopic+RightPeople=Attraction,thehistoryofFortune,4,February1930HenryLuceTimeInc.,5,Anunfortunatetime,6,Lucespartner-HaydendiedGreatDepressionFortuneWelfareHardcoverAuthorityBewitchinglanguageBusinessethics,1938MoveintoRockefellerscenter1955EdgarSmith，aneditorFortune500Ranksthetop500U.S.publiccorporationsLucydiedin19671978publishedbiweekly.1,000,000circulation,7,8,GlobalForum,Fortune-Present,conditionFORTUNEisagloballeaderinbusinessjournalismknownforitsunrivaledaccesstoindustryleadersanddecisionmakers.,FORTUNEmagazinehasaworldwidecirculationofmorethan1millionandareadershipofnearly5millionandishometosomeofthestrongestbusinessfranchises.,9,including:

FORTUNE500FORTUNE100BestCompaniestoWorkForAmericasMostAdmiredCompaniesFastestGrowingCompaniesMostPowerfulWomen,10,TheFORTUNEConferenceDivisionextendsthebrandsmissionintolivesettings,hostingawiderangeofannualconferencesfortop-levelexecutives.FORTUNEmagazinesonlinehomeisCNNMtheworldsleadingbusinesswebsite.,11,advertisingFortune/MoneyGroupCustomPublishingcreatestargetedspecialadvertisingsectionsandotherprintedcommunicationstoprovideadvertiserswithaneffectiveanduniquewaytoconveytheirmessagestothecorporatedecisionmakers.,12,Fortune/MoneyGroupCustomPublishingwillsecureexperiencedwriterstopreparethetext,andwilldesignandpublishthesectioninpartnershipwiththeparticipatingadvertisers.Theycanalsobeexpandedintocomprehensivecustompublishingprojects.,13,100BestCompaniestoWorkFor,2008top10:

1.Google3.WingmansFoodMarkets5.Genentech7.Starbucks9.GoldmanSachs,2.QuickenLoans4.EdwardJones6.CiscoSystems8.Qualcomm10.MethodistHospitalSystem,14,FortuneMagazinecelebrities,EricPooleyAndrewSerwerMicheleMcNally,EricPooley,NamedManagingEditorofFORTUNEin2005ChangedthestyleofFortunein3ways,16,EricPooley,MakeentrepreneurlessastarMorefinancefocusMorereportsoneconomictrend,17,AndrewSerwer,joinedFortunein1985asaninternfromColumbiaaftergettinghisMBAfromEmory.editor-at-largeatFortunesince1998,18,AndrewSerwer,hasalsobeenthebizanchorofCNNs“AmericanMorning”newsshowstoriesaboutthepersonalitiesandbehind-the-scenesactiononWallStreet,19,MicheleMcNally,BeforejoiningTheTimesshewaspictureeditorofFortunemagazinefrom1986until2004,20,startedhercareerassalesrepresentativeforSygmaPhotoNewsin1977.judgedseveralphotographycontestsandparticipatedinmanyworkshops,21,CanToyotabenefitfroGMsfailure?

1,Productionproblems2,Crushalreadyweakdemand3,Potentiallyopenthedoortolow-costcompetitors.,ToyotaMotorspokeswomanMiraSleilatisaied,Wejustwantastrong,competitivehealthyindustry.,ABigThreefailurewouldlikelyleadtowidespreadbankruptciesintheautopartssupplierindustry.,AcollapseofoneoftheBigThreewouldalsoprobablycauseanevenmoreseverehittotheU.S.economy.,25,ThefailureofaU.S.automakercouldopenthedoorforaChineseorIndiancompetitors.,26,ThreeFoundationoftheFortuneBuilding,WriterbutnotEconomist:

Writewhatpeoplewanttoread,1,ThebestcoverageandThedepthofanalysisreport,3,GoodPicturesandGoodDesigns,2,27,Weareneverafraidofanybigfigure!

-AstorywithIBM,Reportersviewisthatcannotbebought,28,Ahighdegreeofcredibilityofthemediaispriceless,WhyFortuneissosuccessful?

FortunealwaysadheretotheirtargetreadershipMiddleandseniormanagersIn-depthreportsoflargeenterprisesandbignews3.Theworldischanging,readersarechanging.Excellentmagazine,willknowhowtoadapttothereader.,1,3,Pursuitoftheauthorityofthereport,whilehighlightingbusinessnewsintheexcitingsideBusinessisliteratureanddramaReportershouldnotonlyretainthemaximumpersonalstyle,butalsoensurethemagazineoverallstyleisinharmony.,2,29,Knowhowtotraininthemagazineindustrywithspecialstatus,ThepowerofbrandAnenterprisewanttodescribeitoverallstrength:

Iamtop1ofFortune500,HenryLucesaid:

Basically,thebusinessisourculture,becauseitischaracteristicofourtime,controlofourlives.Itistheartists,priests,philosophers,doctorsneedtolive.Theconditionsofordinarypeopleisalwaysarelationshipwiththebusiness.,30,Company-relatedwords,31,SomekeypositionsofacompanyGM（GeneralManager）VP（VicePresident）FVP（FirstVicePresident）AVP（AssistantVicePresident）CEO（ChiefExecutiveOfficer）COO（ChiefOperationsOfficer）CFO（ChiefFinancialOfficer）CIO（ChiefInformationOfficer）,总经理副总裁第一副总裁副总裁助理首席执行官首席运营官首席财务官首席信息官,HRD（HumanResourceDirector）人力资源总监,Herearemyowncollectionsofwordsyoufrequentlyreadinthenewspapersandmagazinesduringafinancialstorm.Firing&

HiringItsprobablyoneof,ifnottheonly,mostimportantthingsinourfuturelife.解雇FireDismiss:

toremoveordischargefromemploymentorservicee.g.:

Youjustgotdismissedfromtheservice.Layoff：

tosuspend（workers）fromemploymentwiththeintentionofre-employingthematalaterdatee.g.:

Thefirmhadtolayoff100menduetofinancialpressure.Sack:

Hejustgotsacked.Axe:

MyoldcompanyaxedmeaftertheyfoundoutIhadbeensleepingonthejob.,32,Thencomesthehiringwords:

Hiring.Medicaltest（体检）Drugtest（药检）Standardtesttoensurethatapotentialisnottakingillegaldrugsorabusingprescribeddrugs.Contract/forms（合同表格）Papersthatmustbesignedbyanewemployeebeforeemploymentbegins.Orientation（熟悉环境）Processtowalkthroughandacquaintnewemployeeswithpolicies,procedures,peers,subordinates,andotherofficestaff.ER/HRmeeting（与雇员关系部或人事部会面）MeetingwitharepresentativeoftheEmployeeRelations/HumanRelationsdepartmentforcontract/formsigning,orientation,discussionofgeneralissuesregardingemployment.,33,Mergers&

Acquisition（合并与收购）,34,theactofjoiningtogethertwoormorecompaniestoformalargerone,onecompanyboughtbyanotherone,Mergersandacquisitionactivityisdownaboutathirdfromayearago,bothdomesticallyandinternationally.Cutback（削减）:

cutdownon;

makeareductioninTheywereforcedtocutbackproduction（cost,fee,etc）.Downsizing（缩减规模）:

thereductionofexpendituresinordertobecomefinancialstableRestructuring（改组，重组）：

toorganize（asystem,business,society,etc）inadifferentwayEconomicrestructuringcorporaterestructuringStreamline（提高效率）：

tomakeasystem,anorganization,etc.workbetter,especiallyinawaythatsavesmoney,Somecompany-relatedinwords,35,agoingconcern（成功的小企业）e.g.:

Thecrowdsthatfilledthesmallrestauranteverynightprovedthatitwasagoingconcern.yieldmanagement（价格弹性管理）.e.g.:

Adoptingayieldmanagementstrategy,thehotelnowchangesitsstandardroompricedailydependingontheavailabilityofothernearbytouristaccommodations.acalculatedrisk（可估算的风险.e.g.:

Investinginrealestatecanbeacalculatedriskthatoftenfavorscarefulresearch.,Thankyouallfortime.,36,