商务英语教程Unit 6答案.docx

商务英语教程Unit 6答案.docx

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商务英语教程Unit6答案

Unit6Productsandstrategies

6.1Vocabulary

ExerciseA

ExerciseB

ExerciseC

ExerciseD

ExerciseE

6.2Reading

ExerciseB

ExerciseC,D,E,F

ExerciseG

6.3Extendingskills

ExerciseA

ExerciseB

ExerciseC

ExeriseD

1.

2.

ExerciseE

6.4Extendingskills

ExeriseA

Answer

Possibleanswer:

In2000,adealwasmadebyVodafonewithManchesterUnitedfootballclubinwhichtheteamwassponsored/thecompanysponsoredtheteam.Inthedeal,Vodafone’snamewasdisplayedonthefootballshirtsandatthefootballgrounds.Inaddition,thefanshadaccesstospecialmobilephoneservicesthroughwhichtheyweregiveninformationaboutthefootballersandthelatestscores.Asaresult,havingcreatednewaddedvalue,Vodafoneattractedanew

rangeofcustomers.

Note:

Vodafone’ssponsorshipdealwithManchesterUnited,whichbeganin2000,lasteduntil2006.

ExerciseB