金融专业毕业论文外文翻译4Word文档格式.docx
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ThegreentradebarriersisthechronicproblemofChina'
sexportenterprises,toourcountrycausedgreateconomiclossestoourcountryininternationaltradeataverybadposition.Itscausesaremainlyenvironmentalissuesofglobalization,theriseofnewtradeprotectionismandnationaltechnicallevel,differencesineconomicstrength.Thesolutiontothisproblemthemosteffectivewayistheenterpriseofagreenmarketingstrategy.
Intheprocessofeconomicglobalization,tradeandclosertiesbetweentheglobalenvironment,andamajorimpactonworldeconomicdevelopment.Stateshaveintroducedavarietyofenvironmentalprotectionlaws,regulatorymeasures,however,thesemeasureshaveresultedinadefactotradebarriersindevelopingcountriesfromdevelopedcountriesandeventhechallenges,sothatourcountryininternationaltradeataverybadposition.Accordingtostatistics,jointheWTO,theimpactofgreenbarriersbytheyear2002onlythelossofChina'
sexporttradevolumeofuptoabout170billionU.S.dollars.Greentradebarriersonourexports,marketsizeandexporttrade,exportgrowth,foreigntradeandexportsectors(agriculture,food,machineryandelectronicproducts,textileandapparelproducts,medicines,etc.),exportvolume,exportcosts,theeffectivenessofexportsandsoonhavebeenproducedvaryingdegreesofimpact,andeventhecredibilityofChina'
sexportenterprisesandcommodities,etc.arealladverselyaffected,leadingtosomeoftheproductsofforeignconsumerconfidenceinChina'
sdeclineonChina'
sexportshavelong-termadverseeffects.
1.Analysisoftheformationofthegreentradebarriers
Firstofall,theglobalizationofenvironmentalproblemsistheexternalreasonfortheformationofthegreentradebarriers.Environmentallysustainabledevelopmentpathchosenbytriggeredaworldwideenvironmentalmovement,itisinenvironmentalissuesagainstthebackdropofglobalization,countriesoftheworldthroughparticipationininternationalconventions,internationalenvironmentalorganizations,aimedatprotectingthenaturalresources,ecologicalenvironmentandhumanhealth,environmentalsystemsandstandards.Thesesystemsandstandardsembodiedinthetrade,thatis,fromothercountries,productsandservicestosetupgreenbarrierstorestrictimports,therebycreatingadefactobarriers.
Second,theriseofnewtradeprotectionismistherootcauseofthegreentradebarriers.WTOtradeprotectionismdidnotmakedisappear,butincreasedcompetitionforcedthegovernmentstoreducethelevelofprotectioninthetariffmeansthecase,tofindmoreeffectivenon-tariffbarrierstoprotectdomesticmarketsandindustries.Greenbarriersreasonable,legitimateandextensivefeaturesmakeitthepreferredmeansoftradeprotectionism.Developingcountriesfacingahardchoice:
eithertowithdrawfromthedevelopedcountrymarkets,orfollowedbythedevelopedcountries,productionandnationaleconomicstrengthisnotconsistentwiththehighinput,high-tech"
greenproducts."
Butinanycase,developingcountrieshavetopayaheavyprice.Fromboththedevelopedcountriestoprotectdomesticindustries,hasbecomeastandardsetter.Thisisthe"
greenbarrier"
asanewformofprotectionismininternationaltradetotherapiddevelopmentofthefundamentalreason.
Third,thenationaltechnicallevel,differencesineconomicstrengthisgreentradebarriersobjectivereasons.Althoughpeoplehaverecognizedtheconceptofsustainabledevelopment,buttheydifferonhowtoachieve.Developedcountriesduetoeconomicdevelopmentlevelandhighlevelofenvironmentalprotectiontechnology,itsenvironmentalrequirementsandstandardsisalsohigh.Indevelopingcountriesduetofinancialandtechnicalconstraints,simplycannotmeettheenvironmentalrequirementsindevelopedcountries.Thisistheobjective,causingthegreenbarriers.Asworldcommoditywithawiderangeofproductionprocessesandstandardsvaried,thedevelopmentofuniformglobalenvironmentalstandardsisextremelydifficultLuoguobasedonnationalinterestconsiderationshavetosettheirownenvironmentalstandards,resultinginvastlydifferentgreencertificationandimplementationofthesystemandindirectlycausedhiscountry'
sproductsdiscrimination,theformationofanewgreenbarriers.
2.inordertorespondtogreenmarketing,greentradebarrier
Developingcountriesshouldgetridofthedilemmaofthesituationasdescribedabovemustbeproducedthatmeetenvironmentalstandards,andtoachievecorporateprofitabilityproducts.Inmyopinion,enterprisesgreenmarketingstrategyisthemosteffectiveapproach.Greenmarketingreferstothepromotionofsustainabledevelopmentasthegoalfortherealizationofeconomicbenefits,consumerdemandandenvironmentalbenefitsofaunified,enterprisebasedonscientificandnormativeprinciples,throughpurposefulandplannedtodevelopproductsandwithothermarketplayerstheexchangevalueoftheirproductstomeetmarketdemandasamanagementprocess.Enterprisestoimplementgreenmarketingstrategiescannotonlymakeourproductsmeetenvironmentalstandards,andbyimplementinggreenmarketingideacanberealizedcostreductionorincreasevalue-addedproductsinordertoachieveprofits.Specifically,companiesmustgraspthefollowingaspects:
(1)Adevelopmentofgreenproducts:
Byimplementinggreenmarketingideastoreducebusinesscosts
Greenmarketingshouldbebuiltongreenproductionbasis.GreenProductreferstotheproduction,useanddisposalofenvironmentallyfriendlyorendangersmallconducivetorecycling,andrecyclingproducts.
Greenproductionrelatedtogreenproductdesign,greenmaterials,theuseandtheuseofgreenpackaging,andseveralotherelements.Inthegreendesign,whileensuringqualityofproductsunderthepremisefirmlygraspthethemeofthegreen,takingfullaccountofproductsinthemanufacture,sale,useandendoflifeissuessuchaspost-recycling.Designedforusewithareusable,renewable,biodegradableandeasyhandlingcharacteristicsofthegreenmaterial;
attentiontominimizethetypesofmaterialstoincreasetheirlikelihoodofre-use,andtosimplifythefollow-uptreatment,reducewasteandreducerawmaterialconsumption.Thiswillnotonlybeabletoachievetheenvironmentalobjectivesbutcanalsoreducecosts,improveproductvalue,therebyimprovingeconomicefficiency;
thesametime,payattentiontotheuseofgreenpackaging.Greenpackagingisconservingresources,reducingwaste,recyclingafteruseorrecycledeasilyanddonotpollutetheenvironmentpackaging.GreenpackaginginthedevelopedcountrieshavebeenwidelypopularinChinaisstillinitsinfancy.ThisrequirestheChineseenterprisesinthepackagingprocess,wemuststrivetoreducepackagingcosts,butalsotakingintoaccountpackagingwastepollutionontheenvironment,andconstantlydevelopedanewtypeofgreenpackagingmaterials.
(2)developmentofgreentechnology:
throughtechnologicalinnovationtoreducecosts
GreenMarketinginChinaatthepresentstageofdevelopmentakeyissueishowtodo"
botheconomicalandenvironmentalprotection"
toresolvethisproblemthemostthoroughwaytogreateffortstodevelopgreentechnology,theimplementationoftechnologicalinnovation.Withtheknowledgeeconomyera,therapiddevelopmentofhigh-techworld,aneco-friendly,green-orientedlargegroupsofsubjectsisrisingtotheecologicalandenvironmentalprotectionasthecenterofwaveshape.Thisgreentechnologyresearchanddevelopmenthasopenedupbroadprospectslaidasolidfoundation.Eco-technologyinnovationwillnotonlyallowrapidpopularityofgreenproducts,butalsopromptedasignificantdeclineinproductioncosts,thusprovidingtherapiddiffusionofgreenmarketingmight.
(3)establishacorporatebrandimageofgreen:
Thegreenbrandtoincreaseproductvalue-addedcontent
GreenMarketingintheenterpriseisrequiredtoestablishacorporatefocusongreenbrandimage,throughthecorporatebrandtoincreasethegreencontentofvalue-addedproducts,therebyenhancingtheproductprice.Enterprisescanusevariousmediatopublicizehimselfhasdoneinthegreenfields,andactivelyparticipateinvariousmattersrelatingtoenvironmentalprotection,withpracticalactionstostrengthenenterprisesinthepubliceyeimpression.Atthesametime,companiesshouldvigorouslypromotegreenconsumptionandfashion,warningpeopletousegreenproducts,greenmarketingsupportandguidethegreenconsumerdemand.
(4)toGreenGovernance:
ByturningwasteintoBoraimproveenterpriseprofitability
Greengovernance.Istotakeeffectivemeasurestotacklepollution.Thiswillrequireenterprisesnotonlytoachieveausefulresourceofwasteintheuseanddevelopmentofchemicalharminto,butalsotocarryoutmutuallybeneficialcooperationbetweenenterprises,willtheothersideofthewasteastheirrawmaterialsorenergy,turningwasteintotreasure,andthustoachievethepurposeofimprovingprofitabilityofthebusiness.
Additionally,businessesshouldactivelyseekindustryassociations,governmentandbusinesssectortosupportthediplomaticservice.Throughorganizedandexportingcountriestonegotiateasmuchaspossibletodeveloppracticalproductsthatenvironmentallyfriendlyproductionstandardsinordertosafeguardthelegitimaterightsandinterestsofenterprises.
外文文献译文二
绿色贸易壁垒的成因及对策
来源;
经济研究导刊
作者:
高晓玲
时间:
2009,(09)
摘要:
绿色贸易壁垒是长期困扰我国出口企业的问题,给我国造成了极大的经济损失,使我国在国际贸易中处于极为不利的地位。
其形成原因主要有环境问题的全球化、新贸易保护主义的抬头和各国技术水平、经济实力的差异等,而解决这一难题最有效的途径是企业实行绿色营销战略。
在经济全球化的进程中,贸易与全球环境关