英语报刊选读B 及答案.docx

英语报刊选读B 及答案.docx

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英语报刊选读B及答案

《英语报刊阅读》试题（B卷）

题号

一

二

三

四

总分

得分

阅卷人

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PartⅠCompletethesentencesbychoosingfromthewordsbeloweachsentence.MultipleChoice（1%foreach,20%）

1.Technicalskills______performingspecializedtaskswithintheorganization.

A.areassociatedwithB.differfrom

C.aresimilarto

2.Corporatecultureisthesharedexperiences,stories,beliefs,andnorms______.

A.whichcreatesacompanyB.thatcharacterizeacompany

C.whosecompanyhasgot

3.Ifacompanyistogetthemostoutofitsworkers,itmust______thoseworkers.

A.developB.selectC.promote

4.Intheory,acompany'sauditorsareappointedindependentlybyitsshareholders,towhomtheyreport.“Whom”represents______.

A.auditorsB.accountantsC.shareholders

5.Over-capacityinthecarbusinessleadstoaseriesofjointagreementsandmergersbetween______.

A.carcompaniesB.jointsventuresC.capacitylevel

6.Fordintendedto______VolvosandhopedtouseVolvo'stechnologytodevelopnewcars.

A.shareB.focusC.Distribute

7.TheprinciplesintheOrganizationalChaosModelcanalsobeusedto______thecompany'scompetition.

A.introduceB.overcomeC.understand

8.Asaseniorstudent,youaresupposedtoknowbetterthanjust______untiltheexaminationtime.

A.fooledaroundB.tofoolaroundC.havingfooledaround

9.Transnationalcompanieswill______tinChina.

A.continuelocatingB.continuestolocateC.continuetolocate

10.E-businessisabouttransformingbusinessprocessand______themwithInternettechnologies.

A.integratesB.integratingC.tointegrate

11.OthercompaniesuseWebtechnologyto______businesselectronicallyatthewholesaleorretaillevel.

A.supportB.exchangeC.transact

12.Thefundsneededtooperateanenterprisearerefereedtoas______.

A.labourB.capitalC.resources

13.Theyalsowanttointegratethesesystems______therestoftheirbusinessprocess.

A.withB.andC.for

14.Accountingfirmsfrequently______theirauditclients.

A.buymanagementskillsfrom

B.sellconsultingservicesto

C.provideauditassignmentfor

15.Iwenttobuyanewtieto______thisbrownsuit.

A.gointoB.gowithC.goafter

16.Thesecretaryenteredwithapencilandpaper,and______everywordthemanagersaid.

A.madeforB.tookupC.tookdown

17.Thefinancingofinternationaltradeismorecomplexthanthatofdomestictrade.‘That’heremeans______.

A.financingB.internationaltradeC.domestictrade

18.Theprocessofeducation,experience,moreeducation,andthen______tiscalledacyclicalprocess.

A.lesseducation

B.moreexperience

C.educationandexperience

19.Hardly______theairportwhenhestartedforhisdestination.

A.IhadreachedB.hadIreachedC.Ireached

20.Theclimberstriedtofindanew______tothetopofthemountain.

A.approachB.routeC.entrance

得

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PartⅡMatch（2%foreach,20%）

SectionA

Choosethecorrectwordorwordsfromtheboxtocompletethepassage:

theIndustrialRevolutioncustomers'needs

themarketingconceptproductionandselling

thesellingofgoodsbusinessfocus

Businesspeoplefocusedontheproductionofgoodsfrom___21___untiltheearlytwentiethcentury,andon___22___fromthe1920stothe1950s.Marketingreceivedlittleattentionuptothatpoint.After1950,however,businesspeoplerecognizedthattheirenterprisesinvolvednotonly___23___butalsothesatisfactionof___24___.Theybegantoimplement___25___,abusinessphilosophythatinvolvestheentirebusinessorganizationinthedualprocessofsatisfyingcustomerneedsandachievingtheorganization'sgoals.

SectionB

Choosethecorrectwordorwordsfromtheboxtocompletethefollowingsentences:

marketingconceptbenefits

moderationdiscount

labourforce

26.Chinaisnowatthestageofdevelopmentofbuildingawell-offsocietyandacceleratingsocialist______.

27.Implementationofthe______beginsandendswiththeinformationaboutcustomers.

28.Sellingsomethingatareducedpriceiscalledgivinga______.

29.Carryingoutthebusinessofsuchahugecompanyrequires______.

30.Compensationprogrammesincludewagesandsalaries,incentives,and______forworkers.

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PartⅢReadingcomprehension（2%foreach,40%）

Passage1

Whatmakesmoneyvaluable?

Whyisapieceofpapermarked$10worthmorethanonemarked$1?

Youcouldsaythereisnoreason.It'struethataspecialkindofpaperisusedtomakedollarbills,andtheyarepretty,butthat'snotwhatmakesthemvaluable.Therealreasonmoneyisvaluableisthateveryonebelievesitis.

Ancienteconomieshadnopapermoneyorcoins.Someusedbarter----tradingonethingforanother.Othersusedallkindsofobjectsasmoney.Anyobjectwoulddo,aslongastherewasnotanunlimitedamountofit.Animalsormetalswerepopular,andsoweremanufacturedproductslikejewelryorweapons.WealthinancientGreecewasmeasuredintoolsorcattle.Thiskindofmoneyhadtwopurposes.First,itwasusefulinitself.Toolsandcattlecanbeusedforfarming.Andsecond,itwasawaytosymbolizeandmeasurevalue.Ahouse,forexample,wouldbevaluedatacertainnumberoftoolsorcattle.Thisgreatlysimplifiedtrade.Othersocietiesusedmoneythatwastotallysymbolic.Forinstance,AmericanIndiansusedwampum,whichis

madefromseashells.AnduntilrecentlyonthepacificislandofYap,peopleuselargestonediscsasmoney.

Inmostplacesthesetypesofmoneydiedoutbecausemorepracticalformsofmoneywereinvented.Peoplestartedusingpreciousmetals,suchasgoldandsilver,thatwereeasiertocarryaroundthantoolsorstones.Andintheeighteenthcentury,papermoneywasintroduced.Atfirstpeopleweresuspiciousofnewcurrency,buttheycametoacceptitbecausethegovernmentorbankissuingitwouldexchangeanequalamountofgoldforthepaper.A$10billreallywasworth$10forgold.Butnow,peopleareusedtotheideathatthegovernmentdoesn'thavetobackitsmoneywithgold.Everyonebelievesthata$10billisworth$10andthatisgoodenough.Butif,forsomereason,peopleeverlostfaithinpapermoney,tendollarswouldn'tbeworththepaperit'sprintedon.

Questions31-35arebasedonpassage1

31.Accordingtothewritertherealreasonmoneyisvaluableisthateveryonebelieves______.

A.moneyisvaluableB.goldisvaluableC.moneyisgold

32.Thewriterofthisselectionmentionedanimals,metalsandmanufacturedproductslikejewelryorweaponsbecause______.

A.theywerevaluable

B.theywereusedasmoneyinancienttimes

C.peoplelikedthem

33.Papermoneywasinvented______.

A.totaketheplaceofothertypesofmoney

B.tobereplacedbyothertypesofmoney

C.inthenineteenthcentury

34.Atfirstpeopledidnothavetrustinpapermoneybecause______.

A.itwasnotworthmuch

B.thepaperwasnotofgoodquality

C.itlookedlikeanordinarypieceofpaper

35.Peoplecametoacceptpapermoneywhen______.

A.thegovernmentbegantoissueit

B.thebankbegantoissueit

C.theycouldexchangeitforthesameamountofgold

Passage2

Manyprivateinstitutionsofhighereducationaroundthecountryareindanger.Notallwillbesaved,andperhapsnotalldeservetobesaved.Therearelow-qualityschoolsjustastherearelow-qualitybusinesses.Wehavenoobligationtosavethemsimplybecausetheyexist.Butmanythrivinginstitutionsthatdeservetocontinuearethreatened.Theyaredoingafinejobeducationally,buttheyarecaughtinafinancialdifficulty,withnowaytoreducerisingcostsorincreaserevenuessignificantly.Raisingtuitiondoesn'tbringinmorerevenue,foreachtimetuitiongoesup,theenrollmentgoesdown,ortheamountthatmustbegivenawayinstudentaidgoesup.Schoolsarebadbusinesses,whetherpublicorprivate,notusuallybecauseofbadmanagementbutbecauseofthenatureoftheenterprise.Theylosemoneyoneverycustomer,andtheycangobankrupteitherfromtoofewstudentsortoomanystudents.Evenaverygoodcollegeisaverybadbusiness.

Itissuchcolleges,thrivingbutthreatened,thatIworryabout.Lowenrollmentisnottheirchiefproblem.Evenwithfullenrollments,theymaygounder.Effortstosavethem,andpreferablytokeepthemprivate,areanationalnecessity.Thereisnobasisforarguingthatprivateschoolsareboundtobebetterthanpublicschools.Thereareabundantexamplestothecontrary.Anyonecannamestateuniversitiesandcollegesthatrankasthefinestinthenationandtheworld.Itisnowinevitablethatpublicinstitutionswillbedominant,andthereforediversityisanationalnecessity.Diversityinthewaywesupportschoolstendstogiveusahealthydiversityintheformsofeducation.Inanimperfectsocietysuchasours,uniformityofeducationthroughoutthenationcouldbedangerous.Inanimperfectsociety,diversityisapositivegood.Eagersupportersofpublichighereducationknowtheimportanceofsustainingprivatehighereducation.

Questions36-40arebasedonpassage236.Inthepassage,theauthorappealstothepublictosupport______.

A.privatehighereducationingeneral

B.publichighereducationingeneral

C.high-qualityprivateuniversitiesandcolleges

37.Accordingtothepassage,schoolsarebadbusinessesbecauseof______.

A.thenatureofschool

B.poorteachers

C.badmanagement

38.Whatdoesthephrase“gounder”（Para.2,sentence3）probablymean?

A.havelowtuition

B.getintodifficulties

C.doabadjobeducationally

39.WhichofthefollowingstatementsisTRUE?

A.Therearemanyca