智慧树知到《跨文化商务沟通》章节测试完整答案docx.docx
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智慧树知到《跨文化商务沟通》章节测试完整答案docx
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2020智慧树,知到《跨文化商务沟通》章节测试[完整答案]
智慧树知到《跨文化商务沟通》章节测试答案
见面课:
冰山之下--商业广告中的文化价值观
1、问题:
Cultureislikeaniceberg.Onlyasmallpartofcultureisvisible.Forinstance,food,dress,paintingsare
allapparenttoeyes.Butagreatpartofcultureishiddenunderthewater,suchas_,,andsoon.
选项:
A:
views
B:
attitudes
C:
architecture
D:
customs
答案:
【views;attitudes;customs】
2、问题:
OriginallyGeertHofsteddevelopedamodelthat
identifiesfourprimaryculturaldimensions:
_,,IndividualismversusCollectivism,___.
选项:
A:
PowerDistance
B:
Long-versusShort-TermOrientation
C:
UncertaintyAvoidance
D:
MasculinityversusFemininity
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答案:
【PowerDistance;
UncertaintyAvoidance;
MasculinityversusFemininity】
3、问题:
Chineseconsumerscanbeascribedtothevaluesofconformityand“face”.
选项:
A:
对
B:
错
答案:
【对】
4、问题:
It”sbetterforadvertiserstorealizeandtakenoteofthedifferentculturalvaluesandmakecorresponding
adjustmentstotheiradvertisingappeals.
选项:
A:
对
B:
错
答案:
【对】
5、问题:
TheAmericanshavethespiritofinnovationandrisk-taking.Theyarenotwillingtocopewithuncertaintiesinherentinlifeandcantolerateandacceptnewideasandstrangers.
选项:
A:
对
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B:
错
答案:
【错】
见面课:
商业宣讲实践
1、问题:
InthepresentationofGTech,thefirstpartistointroducesomebasicinformationaboutGTech.
选项:
A:
对
B:
错
答案:
【错】
2、问题:
PPTwithparagraphsoftextsignificantlydecreases
theattentionoftheaudience.
选项:
A:
对
B:
错
答案:
【对】
3、问题:
Keepingyourhandsinyourpocketsduringthepresentationshowsyourconfidence.
选项:
A:
对
B:
错
答案:
【错】
4、问题:
ImagesinPPTcandistractpeople”sattentionand
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makethemessagelesspowerful.
选项:
A:
对
B:
错
答案:
【错】
5、问题:
Asubtlenod,smileorplacementofyourhandscandrasticallychangethemeaningofyourwords.
选项:
A:
对
B:
错
答案:
【对】
6、问题:
Whatisthemostobviousdifferenceamong
informativepresentation,persuasivepresentation,and
goodwillpresentation?
()
选项:
A:
theaudience
B:
theinformation
C:
thepurpose
D:
thelanguage
答案:
【thepurpose】
7、问题:
GTechisa__company()
选项:
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A:
food
B:
technical
C:
media
D:
consultative
答案:
【food】
8、问题:
WhichisNOTtheneedofJapanesehospitalsonrobot
nurses?
()
选项:
A:
error-oriented
B:
integrated
C:
autonomous
D:
error-free
答案:
【error-oriented】
9、问题:
WhichcanNOThelpyouidentifyyouraudienceinpreparingabusinesspresentation?
()
选项:
A:
AgeB:
AppearanceC:
OccupationD:
Interest
答案:
【Appearance】
10、问题:
WhichcanNOTattractaudience”sattention?
()
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选项:
A:
Usearisingintonation
B:
Stressimportantwords
C:
Useshortsentencesatthestartofapoint
D:
Keepontalking
答案:
【Keepontalking】
见面课:
跨文化商务谈判模拟
1、问题:
InsomeAsiancultures,suchasinChinaandJapan,
theywilladapttheindirectapproach.
选项:
A:
对
B:
错
答案:
【对】
2、问题:
Tothesuccessfulnegotiations,thetwosidesmust
firstunderstandtheculturaldifferences.
选项:
A:
对
B:
错
答案:
【对】
3、问题:
High-contextculturesarerelational,collectivist,
intuitive,andcontemplative.
选项:
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A:
对
B:
错
答案:
【对】
4、问题:
Germansmakeitveryclearabouttheprices,conditionsandwaysofacting.
选项:
A:
对
B:
错
答案:
【对】
5、问题:
Accordingtothenegotiatingobjectives,goalsfor
negotiationscanbeincluded:
desiredgoal,acceptablegoaland
bottomgoal.
选项:
A:
对
B:
错
答案:
【对】
6、问题:
Itisappropriatetouseyourrighthandtoexchange
businesscardsinIndiancultures.
选项:
A:
对
B:
错
答案:
【对】
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7、问题:
Saudisdorequireasmuchpersonalspaceasmost
Westerncultures.
选项:
A:
对
B:
错
答案:
【错】
8、问题:
Thereshouldbenomorethanthreecolorsinbusinessformalattireformen.
选项:
A:
对
B:
错
答案:
【对】
9、问题:
InFinland,agiftisnotexpectedonthefirstvisit,butwouldbeexpectedonasubsequentvisit.
选项:
A:
对
B:
错
答案:
【对】
见面课:
障碍与沟通--跨文化商务案例分析
1、问题:
WhatarethereasonsfortheToyotaRecallCrisis?
选项:
A:
Thefailureofthepublicrelations
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B:
Acultureofdeference
C:
Employee”sLoyalty
D:
Communicationacrosscultures
答案:
【Thefailureofthepublicrelations;Acultureofdeference;Employee”sLoyalty;
Communicationacrosscultures】
2、问题:
Whenrespondingtoconsumersafetyissues,the
typicalJapanesecorporation”sresponseis__.
选项:
A:
Minimizationoftheproblem
B:
Reluctancetorecalltheproduct
C:
Criticizetheteammembers
D:
toolittlecompassionandconcernforcustomers
答案:
【Minimizationoftheproblem;
Reluctancetorecalltheproduct;
toolittlecompassionandconcernforcustomers】
3、问题:
Therearemanywaysofexaminingcultural
differencesandtheirimpactoninternationalmanagement.
Culturecanaffect____.
选项:
A:
technologytransfer
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B:
managerialattitudes
C:
managerialideology
D:
business-governmentrelations
答案:
【technologytransfer;
managerialattitudes;
managerialideology;
business-governmentrelations】
4、问题:
Howcanthecultureofasocietydirectlyaffectmanagementapproaches?
选项:
A:
centralizedversusdecentralizeddecisionmaking
B:
safetyversusrisk
C:
stabilityversusinnovation
D:
individualversusorganizationloyalty
答案:
【centralizedversusdecentralizeddecisionmaking;safetyversusrisk;
stabilityversusinnovation】
5、问题:
WhichstatementinthefollowingFrenchcultureis
notright?
选项:
A:
Socialclassisimportantandsocialinteractionsareaffectedbyclassstereotypes.
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B:
TheFrenchmayadmireorbefascinatedwithpeoplewhodisagreewiththem.
C:
TheFrenchareverystatusconscious,andtheyliketoprovidesignsoftheirstatus.
D:
TheFrenchfocusongoodconnections,whichcanresultinlowercostsfordoingbusiness.
答案:
【TheFrenchfocusongoodconnections,whichcan
resultinlowercostsfordoingbusiness.】
6、问题:
Whichfactorneedstobeconsideredwhenpursuing
businessinBrazil?
选项:
A:
Physicalcontactisacceptableasaformof
communication.
B:
Brazilianstendtotrustothers,sobesuretoformastrongrelationshipbeforebringingupbusinessissues.
C:
Appearanceisveryimportant,asitwillreflectbothyouandyourcompany.
D:
Patienceisnotimportant.
答案:
【Physicalcontactisacceptableasaformof
communication.;
Appearanceisveryimportant,asitwillreflectbothyou
andyourcompany.】
11
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第一章
1、Thebeliefthatyourownculturalbackground,includingwaysofanalyzingproblems,values,beliefs,language,andverbalandnonverbalcommunication,issuperior.
culture
communication
ethnocentrism
sender
答案:
ethnocentrism
2、Thetotalaccumulationofbeliefs,customs,values,behaviors,institutionsandcommunicationpatternsthatareshared,learnedandpasseddownthroughthegenerationsinanidentifiablegroupofpeople.
interculturalcommunicationculture
businesscommunicationfeedback
答案:
culture
3、Aprocessbywhichinformationisexchangedbetween
individualsthroughacommonsystemofsymbols,signs,or
behavior,ortheexchangeofthoughts,messages,orinformation,
asbyspeech,signals,writing,orbehavior.
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ethnocentrism
noise
communication
horizontalcommunication
答案:
noise
4、Thecommunicationiswithinbusinessandadministration,
aimingatacommonobjectiveandprofitsforboththe
individualsandorganizations.
lateralcommunication
ethnocentrism
businesscommunication
interculturalcommunication
答案:
businesscommunication
5、Thecommunicationatthesamelevelinanorganization.
horizontalcommunication
ethnocentrism
businesscommunication
lateralcommunication
答案:
horizontalcommunication
6、Whencultureiscontrastedwithnature,itcanbedefined
as“lifewayofapopulation”initsbroadsense,meaningwhat
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characterizestheparticularwayoflifeofapopulation.
对
错
答案:
错
7、Cultureisallmen”smedium;thereisnoaspectofhumanlifethatisnottouchedandalteredbyculture.
对
错
答案:
对
8、Thecultureshowninanonionconsistsoftwolevels;
alevelofnormsandvalues,oraninvisiblelevelofresultantbehaviororartifactsofsomeform.
对
错
答案:
错
9、Culturecannotbeknownwithoutastudyofcommunication,andcommunicationcanonlybeunderstoodwithanunderstandingofthecultureitsupports.
对
错
答案:
对
10、Intheglobalvillage,neighborscommunicatefreeof
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troublesanddifficulties.
对
错
答案:
错
11、Withtheintegrationoflanguageintothefabricof
culture,confusionanddysfunctionwouldreignandtheculture
wouldfail.
对
错
答案:
错
第二章
1、Agoodmasteryofgrammarofonelanguagecanguaranteeasuccessfulcommunication.
对
错
答案:
错
2、Longbeforewritingwasdeveloped,welearnedtospeak
first.
对
错
答案:
对
3、Thereshouldalwaysbeanattachmentattheendofa
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businessmemo.
对
错
答案:
错
4、Arecommendationreportistorecommendsomethingtoothers.
对
错
答案:
错
5、Whichisnotverbalcommun