小米公司英文版本介绍.pptx

小米公司英文版本介绍.pptx

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IntroductionofXiaomiInc.,PresentationofOralEnglishLesson,XiaomiisaprivatelyownedChineseelectronicscompanyheadquarteredinBeijing,China.Theworlds3rdlargestsmartphonedistributor,Xiaomidesigns,develops,andsellssmartphones,mobileapps,andconsumerelectronics.SincethereleaseofitsfirstsmartphoneinAugust2011,XiaomihasgainedmarketshareinmainlandChinaandexpandedintodevelopingawiderrangeofconsumerelectronics,includingasmarthomedeviceecosystem.ThecompanysfounderandCEOisLeiJun,Chinas23rdrichestpersonaccordingtoForbes.Thecompanysoldover60millionsmartphonesin2014.,Xiaomiwasfoundedin2010byserialentrepreneurLeiJun,whobelievedthathigh-qualitytechnologydoesntneedtocostafortune.AtXiaomi,wevebroughttogethersmartpeoplefromMicrosoft,Google,Kingsoft,Motorola,YahooandotherITcompaniesfromaroundtheworldtobringthatvisiontolife.,Ihaveadream,Xiaomi:

Alwaysbelievethatsomethingwonderfulisabouttohappen.,LOGO,The“MI”inourlogoisshortforMobileInternet.Butitalsohasothermeanings,oneofwhichis“MissionImpossible”becauseuponestablishingXiaomi,thereweremanyobstaclestoovercomeandmanycriticsthoughtwhatwewantedtoaccomplishwasquiteimpossibleatthattime.,LeiJunhavesaid,weallthinkthat40-year-oldisoldenoughtoretirefromtheInternet,butIhavemakearesearchforthat,LiuChuanzhiis40-year-oldwhenhestartedhisbusiness.Inmypointofview,restartingin40-year-oldjustmeansnothing.Ibelievethatwearegreatbecauseofourdream,IwillnotberegretfulinmylifeaslongasIhavesuchadream.,OurCultureAtXiaomi,everystepofthewayisledbyourhardcorefans.Amongstourstaff,manywereinitiallyafanofXiaomiproductsbeforetheydecidedtojoinus.Notonlydowehaveapassionateteambutweallhavethesameattitude:

relentlesspursuitofperfection.So,weconstantlyrefineandenhancewhatmakesthebestuserexperiencepossible.Wearealsoateamthatisfearlesswhenitcomestotryingoutnewconceptsthatbreaktraditionandpushboundaries.Itiswiththismentalityanddedication,combinedwiththesupportofXiaomifansthathasmadeXiaomiproductssounique.,TheexcellentdevelopmentteamofXiaomi,LeiJun,founder,presidentandCEOofMillet;presidentofKingsoft,LinBin，theformerengineeringofGoogle,vicePresidentoftheChinaacademy,LiWanqiang,theformerdesigndirectorofKingsoft,ZhouGuangping,theformerseniordirectorofMOTOROLABeijingr&dcenter,LiuDe,theformerdirectoroftheuniversityofBeijingscienceandtechnology,HuangJiangji,theformerdirectorofengineeringdevelopmentofMicrosoftChinaacademy,HongFeng,theformerseniorproductmanagerofGoogleChina,TheproductofXiaomiInc.canbecategorizedintohardwareandsoftware.Thehardwareconsistsofsmartphone（MiseriesandRedmiseries）,pad（Mipad）,smarttelevision（MiTV）,powerbankandsmarthomeproduct（sportband,Wi-Fi,smartairpurifierandsmarthubetc.）,Mi4CraftedtoperfectionSnapdragon8012.5GHz,Adreno330GPU3GBLPDDR3RAM,16GBeMMC5.0Flash5IPSFullHD441PPI,CorningConcoreGlass13MPf1.8rear,8MPf1.8front80widecamera3080mAhlithium-ionbattery,QuickCharge2.0MIUI6,InnovationmadecompactMi4ispremiumultra-compactunibodydesignisinnovativeineveryway.Itiswrappedinanintegratedanti-fingerprintsofttouchmattecoverandfitsanimpressive3120mAhbatterywithinaslenderframe.Technologybreakthroughsinthemotherboard,displayandbatteryarecondensedintoamere130g.Itistheepitomyofdesignandinnovation,combined.,SofttothetouchGreaseandfingerprintresistantMi4ihasasofttouchmattebackcoverthatssocomfortableinhand,youwontwanttoputitdown.Itiscoatedforextraresistancetofingerprintsandgrease,andhasundergoneerasertestingforextendedwear.Availableinwhite,withcolorfulversionscomingsoon,WinshandsdownIntegratedunibodydesign,stainlesssteelbuttons,MiPadNVIDIATegraK1quad-core2.2GHz192-coreKeplerGPU7.9IPSHighresolution326PPI,GorillaGlass32GBLPDDR3RAM,16GBFlash（128GBexpandable）8MPBSIcameraf/2.0,5MPfrontcameraDualband802.11acWi-Fi,2x2MIMOantenna6700mAhLithium-ionPolymerbattery,MiTV.Topofitsclass.,Atthethetopofitsclass,this47”,3DsmartTVintegratesboththeMiBoxandquad-coreAndroidgameboxintoaslimdisplay.,Unforgettablevisualexperience.1920*1080HDLGIPSplusSamsungSPVAscreen,Everyangleisbrilliantclear.,Everythingcomesalivewith3D,WehavecapturedtheDRAGON.,Itsallaboutspeedingup.,Itsallabouthavingfun.PlayonTV,USBmediasupport,TVremoterevolution.,MiBandUnderstandyoureverymove.Military-gradesensor,30daybattery,ThesoftwareproductistheMIUI.MIUI（pronouncedMeYouI,aplayonthecommonabbreviationofthewordsuserinterfaceasUI）,developedbyXiaomiTech,isastockandaftermarketfirmwareforsmartphonesandtabletcomputersbasedonthefreesoftwareAndroidoperatingsystem.MIUIincludesvariousfeaturessuchasthemingsupport.,WewanttocreateaROMwiththebestuserexperience.Itsnotjusthowyouuseaproduct,buthowitmakesyoufeel.Sowevestrippedawayunnecessarydistractionssothatyoucanreallyfocusontherightthings,intherightplace,whenyouneedthem.ThisisMIUIredesignedinitssimplestform.,PowerfeaturesMIUI6introducesarangeofpowerfulfeatures:

markunknownnumbers,accessfreeWi-FiwithWiWide,andusetheIVRsystem.Itmakesyoureverydaytaskseasier,faster,andmoreenjoyable.,ItsallconnectedwithMiCloudMiCloudconnectsallyourMideviceswitheachother-yourphone,tablet,TVandset-topbox.Viewyourphotosanytime,anywhere,orcontinuebrowsingawebpageonyourMiPadfromwhereyouleftoffonyourphone.,SecurityMIUIhasareliablebuilt-inSecurityCenterthattakesfulladvantageofadvancedsecuritytechnologiesfromTencent,KingsoftandLBE.Thiscompletesecuritymechanismensuresperfectprivacyprotectionforusers,andoptimizesbatteryanddatausage.,Sphereofinfluence,Publicopinionsandreport,Offlineactivities,2）,3）,1）,Outletsinoverseacountries,Otherinfluence,4）,MemorabiliaforXiaomisdevelopmentinoverseamarket,2013HongKong&Taiwan2014.3Singapore2014.5Malaysia2014.6Philippine2014.7India2014.8Indonesia2015.2America（AccessoryOnly）NEXTSETP:

Europe,Russia,Brazil,Mexico,Turkey,Thailand,Vietnam,STILLADDINGUP,OverseaMarketEntered:

OverseaMarketplanned:

WSJ:

XiaomiMiNoteReview:

TheBestSmartphoneYouCantBuyinAmericaTheVerge:

XiaomiMiNotereview:

thebestphoneyoucanthaveGizmodo:

XiaomiMiNote:

TheFirstChineseSmartphoneYoullActuallyWantInvestorwired:

12hoursdrenchedXiaomiwith$335mrevenue,Publicopinionsandreport,Offlineactivities,Newproductreleasingconference,e.g.Mi4iinIndiaMi-fansclubCooperatedwithlocalcommercialFriends,OtherInfluence,Xiaomihadinvestedmanystart-upcompaniesandbuiltupaneweco-system,whichintegratedhardware,softwareandserviceintooneplatform.InAmerica,customerswouldbemorefamiliarwithXiaomisIntelligentHomeAppliances.,Finance,BusinessModel,EquityFinancing,2）,3）,1）,SalesandRevenues,SalesandRevenues,In2014,Xiaomisoldout61.12millionphoneswiththeincreasingrateas227%Totalrevenueis74.3billionyuanwhilethegrowthrateis135%Xiaomiexpectstohavetotalrevenueof$16billionin2015,BusinessModel,AlltheXiaomiphonesaresoldontheInternet.Xiaomidonthaveasinglephysicalstore.Xiaomisellsamodelforupto18monthstoprofitfromthefallinthecostsofcomponentsthatoccursovertime.,EquityFinancing,2010ARoundEstimate:

$250million2011BRoundEstimate:

$1billion2012CRoundEstimate:

$4billion2013DRoundEstimate:

$10billion2015ERoundEstimate:

$50billion,BornforYou,BurnforMI,YouandMI,bornforburn!

MarketingStrategy,Eventmarketing,Networkmarketing,Hungermarketing,1,2,3,EngineeringMachineFirst,DifferentKindsofTopics,EventMarketing,Takeadvantageofnewinformationcommunicationtool,suchasQQ,WeiBo,RenRen,BBSetc.,NetworkMarketing,HungerMarketing,Cutproduction,Shortsupply,Maintainprofit,Brandimage,Moredemand,subcontractors,XiaomiNoteTopversionTheKingofAndroidmachine,Borntoafever,CPU&GPU,QualcommSnapdragon810Adreno330,SCREEN,providebySHARP,providebySony,CAMERA,13millionpixelsopticalanti-vibration,Doublecolortemperatureflash,HIFI,ESSES9018K2M（ESSTechnology）,TexasInstruments,AnalogDevices,Inc.（ADI）,Futurevisionandexpansionfuturevison-BuildingIntelligentecosystem,Futurevisionandexpansionfuturevison-BuildingIntelligentecosystem,Dontgainprofitbyhardware,butbytheInternetservicechargeinthefuture,ArethepatternsoftheFreeandPremium,nottomakemoneyormakemoneyfirstfewhardwarecaughtsuchalargenumberofusers,againthroughtheprovisionofchargesoftware,realizedvalue-addedservices,accessoriesandsoon,Indonesia,Singapore,India,Taiwan,Hongkong,Malaysia,Philippines,Mexico,Brazil,Russia,Futurevisionandexpansionexpansion-overseamarket,UseristhepowerofXiaomiApartfromourowne-commerceplatform,XiaomioffersrichcontentviaitsMIUIoperatingsystem.Whatisworthmentioninghereisthatusersplaythemainroleinthedesignofactivitiesandsenseofparticipationintheinteraction,whichhasbeentheuniquewhenwetalkaboutXiaomisbranding.,Strengthsandweaknessesstrengths,On-linesalessellingproductstousersdirectly,whichnotonlyreducesthecost,alsocandirectlycontactwiththeusers.,Strengthsandweaknessesstrengths,OurproductshighratiooftheperformancetothepriceHaveagoodexperienceonourproductshighquality,Strengthsandweaknessesstrengths,supplychainristTotallydependentonthirdpartysuppliersBringmoremarketrisk,difficultlytocontrolthequalityoftheproduct.Setupourownfactories,Strengthsandweaknessesweaknesses,P