商务英语教案文档格式.doc

商务英语教案文档格式.doc

《商务英语教案文档格式.doc》由会员分享，可在线阅读，更多相关《商务英语教案文档格式.doc（54页珍藏版）》请在冰点文库上搜索。

4.completealltherelativeexercisesinthisunitcollaborativelywithotherpeers.

Timeallotment

1stperiodpre-readingactivities（familiarizingnewwords,warming-upquestionsandbackgroundinformation）

2ndperiodwhilereading（highlightsofthetext）

3rdperiodhighlightsofthetext

4thperiodafter-readingactivities

II.TeachingMethod（s）

1.pptor

2.teachergiveslecturemainlyor

3.studentsread,teacherasksquestionswithdetailedexplanationor

4.askstudentstodopptforpresentation

III.ExplanatoryNotesonTechnicalTerms

1.economicsurplus－profitorthemoneythatremainsafteralltheexpensesarepaid.

2．Portfolio－thelistofsharesinbusinessownedbyapersonoracompany;

holdingsintheformofstocks,bondsorothersecurities.

3．aparentcompany－holdingcompany.

4．turnkeyproject－aprojectundertakenbyacontractor.

5．expropriation－takingaway（property）ordispossessing（sb.fromanestate,etc.）.

6．collection－obtainingpaymentofadebt,e.g.abill,cheque,etc.

7.correspondentbank－abankthathasregularbusinesswithanotherbankorcompanyinadistanceplace（esp.inaforeigncountry）.

8.insurancepolicy－adocumentissuedbytheinsurer,settingouttheexacttermsandconditionsofaninsurancetransaction.

9.insurancecertificate－asimplifiedinsurancepolicy.

10.weightmemo（note）－anotemadeoutbyasellerandusedtoindicatethenetandgrossweightsofeachpackage.

IV.Detailedreading

Pre-readingtasks

Warming-upquestions

1.Howmuchdoyouknowaboutinternationalbusiness?

2.Canyousaysomethingaboutthebasicpurposeofbusinessactivities?

3.Doyouknowwhatfeaturesdoesinternationalbusinessdealwith?

Contents

1.WhatisBusiness?

lTraditionally,exchangeortradeforthingspeoplewantedorneeded

lTechnically,theproduction,distribution,andsaleofgoodsandserviceforaprofit

lTheprimarygoalofbusinessactivitiesiscreatingprofitoreconomicsurplus

2.WhatisInternationalBusiness?

lAsafieldofmanagementtraining,itdealswiththespecialfeaturesofbusinessactivitiesthatcrossnationalboundariesincludingmovementsofgoods,services,capital,orpersonnel;

transfersoftechnology,information,ordata,oreventhesupervisionofemployees.

lTheinternationalbusinessfieldencompassesinternationaltransactionsincommodities,internationaltransfersofintangiblessuchastechnologyanddata,andtheperformanceofinternationalservicessuchasbankingandtransportation.Itgivesspecialattentiontothemultinationalenterprises__anenterprisebasedinonecountryandoperatinginoneormoreothercountries__andthefullmethodsopentosuchenterprisesfordoingbusinessinternationally.

3.TheScopeofInternationalBusinessActivities

lPhysicalgoods－productsfrommining,petroleum,agricultureandmanufacturingactivities

lTransactionsinservice－construction,hotel,tourism,businessconsulting,andretailingandwholesaling,transportation

lFinancialareas－commercialandinvestmentbanking,securities,andinsurance

lCommunicationmedia－radio,television,telegraph,telephone,magazines,books,newspapers,newsservices,networksandmovies.

l*foreigndirectinvestment－investmentthatgivetheinvestoreffectivecontrolandareaccompaniedbymanagerialparticipation.

*portfolio（有价证券）investment－forthesakeofobtaininginvestmentincomeorcapitalgainsratherthanentrepreneurialincome.

*differentwaysoffinancinginforeigndirectinvestment－notthroughcapitalmovementabroad,butbyborrowinglocally,reinvestingforeignearnings,bythesaletotheforeignaffiliateofnon-financialassetssuchastechnology,orthroughfundsgeneratedbylicensingfeesandpaymentsformanagementservicestotheparentcompany.

*directinvestmentincludeswholeownershipandajointventurewithoneormorepartners,whomaybeprivatefirmsorgovernmentsinthehostcountryorotherinternationalfirmsofdifferentnationalities.

4.InternationalRisk

lIncludefinancial,political,regulatory,andtaxrisks

lFinancialriskelementsinvolvebalance-of-paymentsconsiderations,varyingexchangerates,differentialinflationtrendsamongcountries,anddivergentinterestrates.

lPoliticalrisksincludetheriskofexpropriationandotheradversarynationalpolicies.

lregulatoryrisksarisefromdifferentlegalsystems,overlappingjurisdictions,anddissimilarpoliciesthatinfluencebusinesspracticesandtheapplicationofantitrustlaw.

lInthetaxfield,unforeseenchangesinfiscalpoliciesandtheuncertaintyofapplicationoftaxlaws.

5.OnInternationalBusinessLaw

lThemovementofpeople____visa,workpermit,employmentagreement,andemploymentterminationclauses

lThemovementofgoods___tax,antitrust,packagingandadvertising

lTransfersofinformation___patentandtrademark

lDomesticlawsofthehomeandhoststates,traderulesofregionalgroups（EU,WTO）,andmultilateralandbilateraltreatiesbetweenthehomeandhoststates

6.CommercialCredit

lCredit___meanswhotakestheresponsibilityofpayingmoneyandsurrenderingtheshippingdocumentswhichrepresentthetitletothegoodsinhandingoverthetransactedgoodsandpayingtheabovesaidmoney.

lA.Commercialcredit___remittance（汇付）andcollection（托收），thebuyerisresponsibletomakepayment,thesellertosurrenderdocuments.

B.banker’scredit___letterofcredit（L/C信用证），thebankerisresponsibletopaymoneyandtenderdocumentsonbehalfofbothparties.

lThebuyercanadoptthreedifferentwaysofremittancewhenhesendsthemoneytothesellerthroughabank:

1）MailTransfer（M/T信汇）

Thebuyergivesmoneytohislocalbank.Thelocalbankissuesatrustdeedforpayment（付款委托书）,thensendsittoacorrespondentbankattheseller’sendbymeansofmailandentrustshimtopaythemoneytotheseller.

2）TelegraphicTransfer（T/T电汇）

Attherequestofthebuyer,thelocalbanksendsatrustdeedforpaymentbycabledirectlytoacorrespondentbankattheseller’sendandentrusthimtopaymoneytotheseller.

Thismethodisquickerthanmailtransfer.Thesellercanreceivethemoneyatanearlydate.Butthebuyerhastobearmoreexpenses.

3）DemandDraft（D/D票汇）

Thebuyerbuysabankdraft（汇票）fromhislocalbankandsendsitbymailtotheseller.Onthebasisoftheabovebankdraft,thesellerorhisappointedpersontakesthemoneyfromtherelativebankinhisplace.

lCollection（托收）

Thesellerissuesadraft,towhichtheshippingdocumentsareattached,forwardsthedrafttoabankinhisplace（i.e.,theremittingbank托收银行或受托银行）,makesanapplicationforcollectionandentruststheremittingbanktocollectthepurchasepricefromthebuyerthroughitscorrespondentbankabroad（i.e.,thecollectingbank代收银行）.

Becausetheremittingbankinstructsthecollectingbanknottopartthedocumentswiththelatteruntilthedraftisacceptedorpaid（承兑或支付）,thebuyer’slackofcommercialintegrityisguardedagainst.

lD/P____documentsagainstpayment（付款交单）

Theexporteristoshipthegoodsorderedanddelivertherelativeshippingdocumentstothebuyerabroadthoroughtheremittingbankandthecollectingbankwithinstructionsnottoreleasethedocumentstothebuyeruntilthepaymentforthegoodsismade.

lWhycannotthebuyerdirectlysendcashorbanker’sdraftwithhisordertotheseller?

1）thebuyer’scapitalwillbetiedupfromthetimeofremittingituntilthegoodsarriveandaresold,especiallyincaseswherethegoodsorderedcanonlybeshippedbythesellermonthsoryearsafterplacingtheorder.

2）Thesellermaybeunknowntothebuyer,andhiscommercialintegritymaybequestionable.

lInsurancepolicy（保险单）——adocumentissuedbytheinsurer,settingouttheexacttermsandconditionsofaninsurancetransaction__thenameoftheinsured,thenameofcommodityinsured,theamountinsured,thenameofthecarryingvessel,thepreciseriskscovered,theperiodofcover,andanyexceptionstheremaybe.Itisalsoawrittencontractofinsurancebetweentheinsurancecompanyandtheinsured.

lInsurancecertificate（保险凭证）—isasimplifiedinsurancepolicy.Ithasthenecessaryitemsofaninsurancepolicy,butitdoesn’tsetouttherightsanddutiesoftheinsurerandtheinsured,whicharesubjecttothedetailedinsuranceclausesofaformalinsurancepolicy.Ininsurancecertificatehasthesameeffectasaninsurancepolicy.

lWeightmemo（重量单）___ismadeoutbyasellerwhenasaleisaffectedinforeigntrade,indicatingthenetandgrossweightsofeachpackage,whichenablestheconsigneeorthecustomsofficetocheckthegoods.

lPackinglist（装箱单）——ismadeoutbyasellerwhenasaleisaffectedinforeigntrade,indicatingthenameofthegoods,thenetweight,thegrossweightandcompleteinnerpackingspecificationsandcontentsofeachpackage.Itenablestheconsigneetodeclarethegoodsatthecustomsoffice,distinguishandcheckthegoodswhentheyarriveattheportofdestinations.

7.OnManagementofInternationalBusinesses

lRegardlessofthespecific