北航英语报告English technical reportWord格式文档下载.docx

北航英语报告English technical reportWord格式文档下载.docx

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InfluenceFactorsandAnalysis

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2013年12月

Abstract:

Withthedevelopmentoftechnologyandreducedpriceofcommunicationproducts,therearemoreandmorecollegestudentsusingmobilephones.Whiletherearesomeproblemssuchaswhichfactormainlyinfluencingcollegestudents’selectionwhenchoosingamobilephone,atthesametime,theusinghabitsisworthinvestigating.Forthecollegestudents’attitudestophoneselectionanduse,theauthorsofthispaperusedtheformofthequestionnaire.Inthisquestionnaire,tenquestionsweredesigned.Atotalof44individualsparticipatedinthesurveywhile50questionnairestotallyweregivenout.Theresultsindicatesthatcollegestudentsprefertochooseabroadbrandmobilephone,blackandwhitecolors,pricerangingfrom1500RMBto2000RMB.Collegestudentsupdatetheirphonesinashorttimewithin2years.Almost2hoursto3hoursperdayinaverageonphone.Mobilephoneareusedinmanyotherpurposessuchassurftheinternetetc.notonlyjustpalyacommunicatetoolrole.Finallyadiscussionwasgiveninthispaper.

Keywords:

mobilephone;

selectionanduse;

questionnaire;

1,Introduction

Nowadaysmobilephoneisamustforpeople,especiallyforcollegestudents.Mobilephonehasmadeourlifemucheasier.Firstly,communicationismadealoteasierwiththeadventofthemobilephone.Amobilephoneiscarriedallovertheplaceswithusinpockets,attachedtothebeltorinhandbags.Someevenwalkaroundwithmobilephonesintheirhands.Thiswillmakeiteasyforeveryonetocontactusnomatterwhereweareaslongthereissignalforthetelecommunicationservice.Weneverhavetoworryaboutnotbeingabletocontactanyone.Secondly,shortmessagingserviceisapopularfeatureusingmobilephones,especiallyforourcollegestudents.WeprefertosendSMSregularlytofriends,passingshortmessages,importantdata,greetingsandjokesratherthandirectcommunication.Thishelpstostrengthentheirrelationshipwithbettercommunication.Finally,mobileinternethasbecomeatrendforphone’sdesignandmanufacture.Ourcollegestudentsisabiguserspartwhobenefitfromthedevelopmentofmobileinternet,weusuallysearchinformationbysurftheinternetinanytimeandanywhere.Atthesametime,weliketoreadEBooksratherthanpapermagazineinsparetime.Inaddition,playingmobilephonegameshasmadeourcollegelifemorewonderful.

Inspiteoftheadvantagementionedabove,collegestudentsusersoftenwastealotoftimechattingoverthephoneintheirsparetime,someevenusethemtocheatinexams.Inaddition,mobilephonebillisalsoaheavyburdenonstudents'

families.

Soitisasignificanttopictoresearchcollegestudents’attitudetoselectandusemobilephone,thenanalysisanddiscusssomeaffectfactors.

2,Researchmethod

Theauthorsofthispaperusetheformofthequestionnaire.Inthisquestionnaire,wedesigntenquestions.Thefirsttwoquestionsareaimingtodefinebasicinformationofinterviewee,includinginterviewee’sgenderandeducationlevel.Thenquestion3to5aresetforresearchtheaffectfactorswhenselectphone,whereaffectfactorsdistributeinthebrand,colorandprice.Whilethefinalquestion6to9areusedtoknowthephoneusehabitsofinterviewee,whichincludeusedyearsofinterviewee’spersonalphone,phone’susedtimeperday,themainlypurposewhenusingmobilephoneandthedependencylevelonmobilephone.

Atotalof44individualsparticipatedinthesurveywhile50questionnairestotallyweregivenout.Theyareallfrompostgraduatecollegestudents,including32malestudentsand12femalestudents,chart1showsthegenderration.Althoughthenumberofpeopleinvolvingthissurveyissmall,itstillcanstandforsomepointofviewtosomeextent.Iftimepermitswecandesignmorequestionsinthisquestionnaireandfindmorestudentstojoininthisinvestigation.Thequestionnairestemplateisgiveninappendixofthispaper.

Chart1interviewees’genderration

Afterstatingthesequestionnaires,weuseMicrosoftExceltomakechartsinordertomakeourinvestigationmoreclearlyandvividly.Throughthestatistics,wemakeanalysissimplyandbrieflyforeveryquestion,thenwecangivegeneralconclusion.Makingadiscussionandrecommendationisneeded.

Theseareourmethodologyandprocedureaboutthisinvestigation.

3,Resultsandanalysis

Theresultsareseparatedintotwosectionsinthispart,oneistheselectionofmobilephone,theotheristheusinghabitsofinterviewees.Wewillgiveeachchartcorrespondingeachquestion,andthenprovidesomeexplanationsandanalyses.

3.1Phoneselectionresultsandanalysis

Chart2Phone’sbrand

Chart2showsthestatisticalresultsabouttheusernumberofdifferentbrandofmobilephone.WecanseethatthenumberofusingSamsungandiPhonebrandisequalas9,whichaccountforthelargestproportion.Consideringthesystemusedinmobilephone,SamsungandiPhonehaveexquisitetechniqueandmatureafter-salesservice,besidestheyusuallyhavecoolconfiguration.Comparingthenumberdifferencebetweenusingabroadbrandanddomesticbrand,itisindicatestheabroadtraditionalbrandhasobviouscompetitiveadvantage.Sothequalityofmobilephoneisanimportantfactorsaffectingcollegestudents’selection.

Chart3Phone’scolor

Chart3showsthestatisticalresultsabouttheusernumberofdifferentcolorofmobilephone,dataisvalidthoughthequestionnairejustprovidetwocolors（blackandwhite）.Overhalfofintervieweesselectblackphones.Reasonissample,blackphonecanbearorenduremoredirtythanothercolors,otherwiseblackcolorappearnobletemperament.Blackandwhitearemostpopularcolorsamongcollegestudents.

Chart4Phone’sprice

Amostimportantfactorissurelyprice.Chart4showsthestatisticalresultsabouttheusernumberofdifferentpriceofmobilephone,dataspreadsinnormaldistribution.Middlepartfrom1000RMBto2500RMBoccupiesnearly70%,andmostnumberstandsfor1500RMB-2000RMBregion.Itisobviouslyindicatedthatmostcollegestudentsmaybeacceptthemobilephonewhichpricerangesfrom1500RMBto2000RMB.

3.2Phoneusinghabitsresultsandanalysis

Chart5Phone’susedyears

Whenitcomestoresearchtheusinghabitsofmobilephone,themanufacturerswouldliketopaycloseattentiontotheusingtimeperiodformostcollegestudents.Chart5showsthestatisticalresultsabouttheusernumberofdifferentusedtimeofmobilephone.Firstly,itisworthnotingthatusedtimemorethan4yearsiszero,whichstatesclearlymobilephoneisashort-termconsumergoodsbecauseofthefastupdatespeed.Thenthenumberofintervieweeusingonemobilephonelessthan2yearsis36（total44）,consideringthatpostgraduatestudentsmusthaveeverusedothermobilephones,collegestudentsupdatetheirphonesinashorttime.

Chart6Phone’susedtimeperday

Ifyouareparent,youmustbeconcernedwithhowmanytimeyourchildspendsonusingmobilephoneperday.Chart6showsthestatisticalresultsabouttheusernumberofdifferentphone’susedtimeperday,dataalsospreadsinnormaldistributionwhileexistssmalldifferencebetweenmiddleandtwopoles.Theaveragehoursisalmost2hoursto3hours,whichexplainscollegestudentsprobablywastingmostsparetimeusingmobilephone.

Chart7Mainpurposeusingphone

Mainpurposeiskeyfactoraffectingusingmobilephone,whichisoftenconsideredbymobilephonedesignerandAPPsoftwaredeveloper.Chart7showsthestatisticalresultsabouttheusernumberofdifferentmainpurposewhenusingmobilephone.Traditionalmobilephoneisoftenusedtocommunicate,whilewiththedevelopmentofmobileinternet,moreandmorecollegestudentsusemobilephonetosearchinformationbysurftheinternetinanytimeandanywhere.Atthesametime,ReadingEBooksratherthanpapermagazineinsparetimehasbecomeatrend.Inaddition,playingmobilephonegameshasmadeourcollegelifemorewonderful.

Thelastoneisthemosttypicalandsubjectivequestion.Chart8showsthestatisticalresultsabouttheusernumberofdifferentviewsondependencylevelonmobilephone,Astandsfor“absolutelyyes”,Bstandsfor“probably,butyourheartisfulloffearandanxiety”,Cis“no,someonewillconnectyou”,Dis“no,lifewillbeboringwithoutmobilephone”,whileEis“absolutelyimpossible,youdependentonyourmobilephones”,fromAtoE,thedependencydegreeismoreserious.

Chart8Dependencylevelonmobilephone

StatisticaldatapresentalmostsamelevelsforA,BandC,whichindicatesmostcollegestudentsaresensiblewhenusingmobilephones,althoughmoreandmorepeopleareseriouslydependentonmobilephone.

4,Conclusion

Inthispaper,somefactorsaffectingselectionandusemobilephoneforcollegestudentsaresearchedandanalysised.Fromthestatisticdata,someresultshavebeengiveninpart3.Wecangettheconclusionbysummarizingtheresults,whichseparatedintotwosections.

Ontheonehand,thebrand,color,andpricearethemostaffectivefactorswhenselectmobilephoneforcollegestudents.Collegestudentsprefertobuyabroadbrandmobilephone,becausetheyhaveexquisitetechniqueandmatureafter-salesservice,besidestheyusuallyhavecoolconfiguration.Blackandwhitearemostpopularcolorsamongcollegestudents.Whenitcomestoprice,mostcollegestudentsmaybeacceptthemobilephonewhichpricerangesfrom1500RMBto2000RMB.

Ontheother