《学术英语管理类》课程教学大纲.docx
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《学术英语管理类》课程教学大纲
《学术英语（管理类）》课程教学大纲
一、课程基本信息
课程代码：
16231602
课程名称：
学术英语（管理类）
英文名称：
AcademicEnglishforBusiness
课程类别：
通识必修课
学时：
32
学 分：
2
适用对象:
非英语专业的本科生
考核方式：
考试
先修课程：
大学英语IV
二、课程简介
《学术英语（管理）》课程内容涉及市场营销、金融、会计、电子商务、公司战略、品牌、人力资源等管理学科的主要分支，适合修完大学英语基础课程，达到一般要求水平的本科学生。
虽然本课程以专业内容而不是以语言训练为主线，但是基于培养学术交流能力为目的的听说读写译的训练贯穿整个单元，并且各个单元内容的语言训练相互衔接、前后呼应。
学生学完本课程后，其有效、得体地使用英语进行学业学习与学术交流的能力将得到较全面的提高。
同时，此课程涉及公司治理与领导决策、商务洽谈与处理技能、金融核算与对外交流等各项技能知识，这不仅能增强学生自信与业务能力，激发学生的理想与信念；更能厚植爱国主义情怀、坚定业务处理原则、加强品德修养、提升学生综合素养。
这也是该课程的重要教学目标。
该课程每次讲授一个学期，每周2学时，共32学时。
授课方式以教师讲解为主，学生模拟商务、案例分析为辅。
课堂教学采用的主要教材为季佩英主编的《学术英语（管理）》。
授课环境为多媒体教室。
该课程的教学评估包括形成性评估和终结性评估。
具体比例是：
形成性评估占50％，主要考虑因素包括出勤情况、课堂参与的情况、课内外作业完成的情况；终结性评估即期末考试的形式，占总成绩的50％。
Thecontentsofthiscourseinvolvemarketing,finance,accounting,e-commerce,corporatestrategy,branding，themainbranchofhumanresourcesmanagementdisciplines,forcompletingcollegeEnglishcourses,whichcanmeetrequirementsoflevelofundergraduatestudents.Whilethecourseisbasedonprofessionalcontentratherthanlanguagetrainingasthemainline,butthecultivationofacademiccommunicationskillsforthepurposeofthelistening,speaking,reading,writingandtranslatingtrainingisconductedthroughouttheentireunitbasedonthecontentandelementsoflanguagetrainingwitheachother,beforeandaftertheecho.Aftertakingthiscoursethestudents'abilityofeffective,properuseofEnglishlearningandacademicexchangeswillbecomprehensivelyimproved.Meanwhile,thiscourseinvolvesvariousskillssuchascorporategovernanceandleadershipdecision-making,businessnegotiationandprocessingskills,financialaccountingandinternationalcommunication,whichcannotonlyenhancestudents'self-confidenceandbusinessability,stimulatestudents'idealsandbeliefs,butalsocultivatepatriotism,strengthenbusinesshandlingprinciples,strengthenmoralcultivationandenhancestudents'comprehensiveaccomplishment.Thisisalsoanimportantteachinggoalofthecourse.
Thecourselastsonesemesters,32periodsinall.Theteachingprocessconsistsoflecturesbytheteacher,casestudyandsimulatednegotiationbystudents.ThetextbookisBusinessNegotiation.
Theassessmentofstudentsisbasedonbothformativeassessmentandconclusiveassessment.Formativeassessmenttakesintoaccountsuchfactorsasattendance,in-classperformance,gradesinassignments.Conclusiveassessmentreferstothefinalsimulatednegotiation.Formativeassessmentcontributes50%tothefinaltotalmark,whileconclusiveassessment,50%.
三、课程性质与教学目的
《学术英语（管理）》（AcademicEnglishforBusiness）是广东财经大学非英语专业本科生在完成基础英语课程学习后，第四学期进入提高阶段英语课程学习的一门必修通识课，是一门从基础英语教学到双语教学或全英语教学的过渡性课程，以应对新时期大学英语教学的发展方向和新形势下我国人才培养目标对高等教育提出的新的要求。
本课程的教学目的在于提高大学生的学术英语能力及专业英语水平，拓展学生人文内涵和学科内涵，以内容为依托，提高学生英语水平和综合文化素养，为学生借助英语拓展各自专业发展提供条件，使他们达到用英语表达知识，用英语交流文化的更高要求，以适应我国社会发展和国际交流的需要。
希望通过学术英语教学与学生所学专业相结合，为学生毕业后直接使用英语从事本专业工作，或者继续深造学习、进行学术研究以及参加学术活动打下坚实基础。
四、教学内容及要求
Unit1StudyingBusiness
（一）目的与要求
Studentsareexpectedto
1.understandthedefinitionofBusiness.
2.knowsomecommonreasonswhypeoplestudybusinessandvariousrolespeopleplayinrelationtobusiness.
3.learnhowwemaybenefitfromstudyingbusinessasemployees,businessowners,consumersandinvestors.
4.acquaintedwithsomespecializedvocabularyofbusiness.
5.Sticktotheprinciplesofbusinessethicsandbetterbusinessskills
（二）教学内容
1.主要内容
1）DefinitionofBusiness
CustomerSatisfaction
AnEconomicActivityProfit
ManagerialEfficiency
Entrepreneur
AWayofLifeProfessionalManager
FunctionalSpecialist
2）Whydowestudybusiness?
A.forhelpinchoosingacareer
B.tobeasuccessfulemployee
C.tostartyourownbusiness
D.tobecomeabetter-informedconsumerandinvestor
3）Howwemaybenefitfromstudyingbusinessasemployees,businessowners,consumersandinvestors?
A.Asanemployee,studyingbusinesshelpsyoudecideonacareer,thenacquireskillsandknowledgenecessaryforasuccessfulcareer.
B.Asabusinessowner,studyingbusinesshelpsyouobtainskillsneededtostartyourownbusiness,identifyaproductorservicethatcustomerswant,andrealizethepotentialrisks.
C.Asaconsumer,studyingbusinesshelpsyoutobemoreinformedbeforemakingapurchasedecision.
D.Asaninvestor,studyingbusinesshelpsyouunderstandthebasicsoftheeconomyandbusinessandestablishtheinvestmentprogramsoastobetterinvestforthefuture.
2.基本概念和知识点
1）Specializedvocabulary:
business;businessplan;customerservice;mutualfund;on-demand;roadmap;transaction;undercapitalization;workforce;pricetargeting;salepricing
2）Academicreadingskills:
ThemeSentences;Subheadings
3）Academicwritingskills:
FormalEnglish&InformalEnglish
3.问题与应用（能力要求）
1）Employersinthemarketplacearemoredemandingthaneverbefore.Askyourself:
WhatcanIdothatwillmakeemployerswanttopaymeasalary?
WhatskillsdoIhavethatemployersneed?
2）Whataretheskillsthatyoucanlearnfromuniversitycourses?
3）Whataretheskillsthatyouneedtolearnoutsidetheuniversity?
（三）思考与实践
TeamworkPresentation:
Theterm"pricetargeting"ismorecommonlyreferredtoas"pricediscrimination"or"pricedifferentiation"ineconomics.Workingroupsof4-5tofindexamplesofpricediscriminationindifferentindustries,forexample:
Airlines;Movietheatres;Insurance;Railwayetc.
（四）教学方法与手段
教学方法：
讲授与课堂讨论相结合
教学手段：
运用电子教案进行多媒体教学，网络自学
Unit2Marketing
（一）目的与要求
Studentsareexpectedto:
1.understand4differentkindsofdefinitionofMarketing.
2.knowthemarketingtheoryof5Psanditsapplication.
3.explorewhatmakesasuccessfulmarketingcampaignbyanalyzingsomesuccessfulandunsuccessfulcases.
4.togetacquaintedwithsomespecializedvocabularyofmarketing.
（二）教学内容
1．主要内容
1）ThedefinitionofMarketing:
A.Marketingisanorganizationalfunctionandasetofprocessesforcreating,communicatinganddeliveringvaluetocustomersandformanagingcustomerrelationshipsinwaysthatbenefittheorganizationanditsstakeholders.---AmericanMarketingAssociation
B.Marketingisthecorebusinessphilosophythatdirectstheprocessesofidentifyingandfulfillingtheneedsofindividualsandorganizationsthroughexchangeswhichcreatesuperiorvalueforallparties.-----TheWorldmarketingAssociation
C.Marketingisthemanagementprocessforidentifyinganticipatingandsatisfyingconsumerrequirementsprofitably.---theU.K'sCharteredInstituteofMarketing
D.Marketingis:
a）discoveringandgivingconsumerswhattheywantandneed,andb）doingthisataprofit.----bytheauthor
2）5Psofmarketing
A.People:
Marketingrevolvesaroundthewants,needs,anddesireofpeople.
B.Product:
Productisanythingthatcanbeofferedforsaleorusetoanotherindividual.
C.Price:
Itnotonlypaysforyourcostofgoodsandprofit,itdoesmuchmore,suchascommunicatingabouttheproduct,settingqualityexpectations,segmentingtheconsumers,andevenconveyinghowaconsumershouldconsumetheproduct.
D.Place:
Placereferstowhereandhowyousellyourproductandwhereandhowyoudistributeyourproduct.
E.Promotion:
Promotionreferstothewayyouchoosetopromoteyourproduct,suchasadvertising,publicrelations,salespromotion,eventmarketing,aswellasanypersonalone-on-onesellingyoudo.
3）Analyzethesuccessfulandunsuccessfulcases.
A.successfulcases:
B;thewebsiteofcarcompany
B.unsuccessfulcases:
P;P
2.基本概念和知识点
1）Specializedvocabulary:
theactofsales;managecustomerrelationships;businessphilosophy;satisfyconsumerrequirements;manipulatethetoolsofmarketing;enticeconsumerstobuyproduct;effectivemarketing;idealtargetmarket;promoteproducts;maximizeinterest;thepackagingoftheproduct;thedesignandmanufacturingoftheproduct;anestablishedbrand;consumergoods;exclusivedistribution;eventmarketing;cutthecostofmanufacturing
2）Academicreadingskills:
alistingpattern;signpostlanguage
3）Academicwritingskills:
signpostwordsandphrases;FormalEnglish&InformalEnglish
3.问题与应用（能力要求）
1）Therearethe4PsofmarketingashighlightedbyMcCarthy.TothesewehaveaddedafifthP:
People.Doyouagreewiththeauthor?
WhyorWhynot?
2）Howcanacompanysucceedinthisever-changingmarket?
（三）思考与实践
TeamworkPresentation:
Workingroupsof4-5andconductasurveyonhowacertaincompanypromotesitsproductthroughadvertising.Considerthefollowingpoints:
1）Identifytheadvertisingmediathecompanyhasused.
2）Identifywhatfocusitsadvertisementputsontheproduct.
3）Identifywhotheadvertisementaimsat.
4）Findoutwhethertheadvertisementissuccessfulornot.
5）Concludewhatcanbelearnedfromit.
（四）教学方法与手段
教学方法：
讲授与课堂讨论相结合
教学手段：
运用电子教案进行多媒体教学，网络自学
Unit3CorporateStrategies
（一）目的与要求
Studentsareexpectedto
1.mastersomeprofessionalknowledgeaboutcorporatestrategies;
2.mastersomespecializedvocabulary,thestructureofbusinesswritingandanalyzedifficultsentences;
3.developcriticalthinking;
4.conductaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit.
（二）教学内容
1．主要内容
1）Pre-readingtasks
A.GiveSstwoassignmentsbeforeclass:
a）AskSstofillinthetableinthetaskwiththehelpoftheInternet.
b）Dividetheclassintogroupsof3-4todoasurveyaboutpeople’sopinionofWal-Mart.AskthemiftheythinkWal-MartissuccessfulinChina.
B.Inclass,checkSs}answerstothetask.
C.Inviteseveralgroupstoreporttheirfindingsofthesurvey.
D.Theentireclassvoteonthequestion:
"DoyouthinkWal-MartissuccessfulinChina?
"
2）While-readingtasks
A.AskSstoreadParagraph1ofTex
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