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Bloombergmachine.Butaseconomistsstruggletomakesenseofthecurrentrecovery,
theshowmaybeamongthebestindicatorsaround.Byallaccounts,thestrengthof
therecoverydependsonsustainedspendingbybusinesses."
Investmentcarriesthe
burden,"
saidLaurenceMeyer,aformerFederalReservegovernor.Iftherecent
resurgenceinbusinessspendingdoesn'
tcontinue,theeconomyisunlikelytogrowat
therateof4to4.5percentthatiswidelyforecastfornextyear.
Officefurnitureisausefulindicatorbecauseitistypicallyoneofthelastthings
businessesbuywhentheybeginspendingafterarecession."
Therearehigher-priority
thingsthanreplacinga10-year-oldchair,"
saidRobertKrasa,presidentandchief
executiveofHaworthInc.,anofficefurnituremakerinHolland,Mich.Ifbusinesses
arestartingtospendonfurnitureagain,theargumentgoes,theeconomyshould
finallybeintheclear.
SowhatwastheverdictattheNationalExhibitionofcontractFurnishingsEast,
orNeoConEast,oneofthelargestofficefurnitureshowsinthecountry?
Atfirst
glance,thesignswereencouraging.Some230companiesboughteverybitofthe
100,000-square-footexhibitionspaceandattractedatleast7,000retailers,interior
designersandcorporatefacilitymanagers.
Butwhiletherewasplentyofinterest,manufacturersattheshowcomplained
thattherewastoomuchbrowsingandnotenoughplacingoforders."
Theywantthe
literature;
theywantthepricing,"
saidLynnDean,operationsmanagerfortheMichela
Group,acompanythatrepresentsseveralfurniturecompanies.But,shesaid,whenit
comestoactualpurchases,"
It'
snotasgoodasitcouldbe."
Thatkindofcautiouscommentaryisnothingnewfortheofficefurnitureindustry,
which,likemanymanufacturingsectors,wascaughtoffguardbythelengthanddepth
oftheeconomicproblemsthatbeganinlate2000.
"
Wethoughtitmightbeasix-tonine-monthdownturn,"
saidBethNickels,the
chieffinancialofficeratHermanMillerInc.,whichisbasedinZeeland,Mich.,and
makestheAeronchairandotherofficefurniture.“Thatit'
dbeeasytorideout.”
ButbyMay2001,theindustrydownturnwasshapinguptobemuchdeeperthan
expected.SomeofHermanMiller'
sbiggestcustomerswerehithardbythecollapseof
thetechnologybubble.Thecompanysoonfounditselfhavingtoscalebackless
profitableproductlinesandtoshrinkitslaborforce—to7000from12000—through
layoffs,voluntaryretirementsandoutsourcing.
Therestoftheofficefurnitureindustryexperiencedsimilarturmoil.According
totheBusinessandInstitutionalFurnitureManufacturer'
sAssociation,atradegroup,
theindustry'
ssalesfell17percentin2001fromthepreviousyear,andanadditional
19percentin2002.(Thegroupexpectsindustrysalestofallby5.5percentin2003.)
Priortothisperiod,wehadneverhadmorethanoneconsecutiveyearofdecline,"
saidThomasReardon,thegroup'
sexecutivedirector."
Noneofthepreviousdeclines
hadbeendoubledigits."