电子商务英文版第七版肯尼思劳顿电子考试题库.docx
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电子商务英文版第七版肯尼思劳顿电子考试题库
Chapter1TheRevolutionIsJustBeginning（＊）
1.TheWebisaworldwidenetworkofcomputernetworks.
Answer:
FALSE
2.Theterme-businessreferstothedigitalenablingoftransactionsandprocessesinvolvinganexchangeofvalueacrossorganizationalboundaries.
Answer:
FALSE
3.Ubiquityenhancescustomerconvenience.
Answer:
TRUE
4.Thefactthate-commerceisconductedonthebasisofuniversalstandardsreducessearchcostsforconsumers.
Answer:
TRUE
5.Pricediscoveryreferstotheabilityofmerchantstosegmentthemarketintogroupswillingtopaydifferentprices.
Answer:
FALSE
6.Costtransparencyreferstotheabilityofconsumerstodiscovertheactualcostsmerchantspayforproducts.
Answer:
TRUE
7.Personalizationinvolvestargetingmarketingmessagestospecificindividualsbyadjustingthemessagebaseduponaconsumer'spreferencesorpastpurchasingbehavior.
Answer:
TRUE
8.TheInternetprovidesauniquemany-to-manymodelofmasscommunication.
Answer:
TRUE
9.Sociale-commerceisthelargesttypeofe-commerce.
Answer:
FALSE
10.TheInternethasshownextraordinarygrowthpatternscomparedtootherelectronictechnologiesofthepast.
Answer:
TRUE
11.Theemergenceofmobile,social,andlocale-commerceoccurredduringtheConsolidationperiodofe-commerce.
Answer:
FALSE
12.TheReinventionperiodofe-commerceisasmuchasociologicalphenomenonasitisatechnologicalorbusinessphenomenon.
Answer:
TRUE
13.Theonlinemarketplaceischaracterizedbypersistentpricedispersion.
Answer:
TRUE
14.Thefutureofe-commerceislikelytoincludeadecreaseingovernmentregulationbothinChinaandworldwide.
Answer:
FALSE
15.Whichofthefollowingisnotamajorbusinesstrendine-commercecurrently?
B）Smallbusinessesandentrepreneursarehamperedbytherisingcostofmarketentrycausedbyincreasedpresenceofindustrygiants.
Answer:
B
16.Allofthefollowingaremajortechnologytrendsine-commercecurrentlyexcept:
A）cloudcomputingenablesthecreationofBigData.
Answer:
A
17.E-commercecanbedefinedas:
A）theuseoftheInternet,theWeb,andmobileappstotransactbusiness.
Answer:
A
18.Whichofthefollowingisnotauniquefeatureofe-commercetechnology?
C）informationasymmetry
Answer:
C
19.Whichofthefollowingfeaturesofe-commercetechnologyenablesmerchantstomarketandsell"complex"goodsandservicestoconsumersviamarketingmessagesthatcanintegratevideo,audio,andtext?
A）richness
Answer:
A
20.Whichofthefollowingfeaturesofe-commercetechnologyallowsuserstoparticipateinthecreationofonlinecontent?
D）socialtechnology
Answer:
D
21.Whichofthefollowingisthebestdefinitionoftransactioncost?
B）thecostofparticipatinginamarket
Answer:
B
22.Allofthefollowingaremajorsocialtrendsine-commercecurrentlyexceptfor:
C）therefusalofonlineretailerstoaccepttaxationofInternetsales.
Answer:
C
23.Whichofthefollowingfeaturesofe-commercetechnologyisrelatedtotheconceptofnetworkexternalities?
C）universalstandards
Answer:
C
24.WhichofthefollowingstatementsistrueaboutthetraditionaltradeoffbetweentherichnessandreachofamarketingmessagepriortothedevelopmentoftheWeb?
C）Thelargertheaudiencereached,thelessrichthemessage.
Answer:
C
25.Whichofthefollowingisnotanexampleofasocialnetwork?
A）Uber
Answer:
A
26.Whichofthefollowingisnotamajorbusinesstrendine-commercecurrently?
A）thegrowthofamobileapp-basedonlineeconomy.
B）theweakeningrevenuesofB2Be-commerce.
C）theemergenceofsociale-commerce.
27.thegrowthofthemobileadvertisingplatform.
Answer:
B
28.Whichtypeofe-commerceisdistinguishedbythetypeoftechnologyusedinthetransactionratherthanbythenatureofthemarketrelationship?
C）mobilee-commerce
Answer:
C
29.Whichofthefollowingisamobilephoto-sharingapplication?
D）Instagram
Answer:
D
30.WhichofthefollowingdescribesthebasicWebpolicyoflargefirmsduringtheInventionperiod?
D）Maintainabasic,staticWebsitedepictingthefirm'sbrand.
Answer:
D
31.Interactivityinthecontextofe-commerceprovideswhichofthefollowingfunctionalities?
D）theenablingoftwo-waycommunicationbetweenconsumerandmerchant
Answer:
D
32.WhichofthefollowingstatementsabouttheWebisnottrue?
A）TheWebisthetechnologyuponwhichtheInternetisbased.
Answer:
A
33.Inwhichyearcane-commercebesaidtohavebegun?
C）1995
Answer:
C
34.Whichofthefollowingisnottrueabouttheuseofapps?
B）UsersstillspendlesstimeusingappsthantheydousingdesktopsormobileWebsites.
Answer:
B
35.Whichofthefollowingisacharacteristicofe-commerceduringtheInventionperiod?
C）disintermediation
Answer:
C
36.AllofthefollowingarecharacteristicsofWeb2.0sitesandapplicationsexcept:
B）theyrelysolelyonmobileaccesstotheWeb.
Answer:
B
37.Whichofthefollowingisnotacharacteristicofaperfectcompetitivemarket?
D）Itishighlyregulated.
Answer:
D
38.Allofthefollowingwerevisionsofe-commerceexpressedduringtheearlyyearsofe-commerceexcept:
D）fastfolloweradvantage.
Answer:
D
39.Unfaircompetitiveadvantagesoccurwhen:
A）onecompetitorhasanadvantageotherscannotpurchase.
Answer:
A
40.Theearlyyearsofe-commerceweredrivenbyallofthefollowingfactorsexcept:
A）anemphasisonexploitingtraditionaldistributionchannels.
Answer:
A
41.Theearlyyearsofe-commerceareconsidered:
C）astunningtechnologicalsuccessastheInternetandtheWebincreasedfromafewthousandtobillionsofe-commercetransactionsperyear.
Answer:
C
42.Whichofthefollowingbestdescribestheearlyyearsofe-commerce?
A）Theywereatechnologicalsuccessbutamixedbusinesssuccess.
Answer:
A
43.WhichofthefollowingisacharacteristicoftheReinventionphaseofe-commerce?
D）expansionofe-commercetoincludeservicesaswellasgoods
Answer:
D
44.WhichofthefollowingisacharacteristicoftheConsolidationphaseofe-commerce?
C）brandextensionandstrengtheningbecomesmoreimportantthatcreatingnewbrands
Answer:
C
45.Whichofthefollowingisnottrueregardinge-commercetoday?
D）Themarketmiddlemendisappeared.
Answer:
D
46.Whichofthefollowingstatementsisnottrue?
C）Overalltransactioncostshavedroppeddramatically.
Answer:
C
47.Whichofthefollowingtypesofmerchantshasthehighestshareofretailonlinesales?
A）virtual（Webonly）
Answer:
A
48.Whichofthefollowingisthetop-sellingonlineretailcategory?
B）computers/electronics
Answer:
B
49.Whichofthefollowingisthetoponlineretailerrankedbyonlinesales?
B）Amazon
Answer:
B
50.Aboveall,e-commerceisa________phenomenon.
A）technology-driven
Answer:
A
51.Whichbusinessapplicationisassociatedwiththetechnologicaldevelopmentoflocalareanetworksandclient/servercomputing?
D）workgroupautomation（e.g.,documentsharing）
Answer:
D
52.Whichofthefollowingisoneofthethreeprimarysocietalissuesrelatedtoe-commerce?
D）intellectualproperty
Answer:
D
53.Whichofthefollowingstatementsisnottrue?
B）Economiststakeapurelytechnicalapproachtoe-commerce.
Answer:
B
54.Thecostsincurredbymerchantsinhavingtochangeproductprices（suchasthecostsofreenteringpricesintocomputersystems）arereferredtoas________costs.
Answer:
menu
55.________referstoanydisparityinrelevantmarketinformationamongpartiesinatransaction.
Answer:
Informationasymmetry
56.A（n）________removesamarketplacefromatemporalandgeographiclocation.
Answer:
marketspace
57.Thetotalnumberofusersorcustomersane-commercebusinesscanobtainisameasureofits________.
Answer:
reach
58.________referstothecomplexityandcontentofamessage.
Answer:
Richness
59.The________wastheoriginal"killerapp"thatmadetheInternetcommerciallyinterestingandextraordinarilypopular.
Answer:
WorldWideWeb,Web
60.E-commerceisavailablejustabouteverywhereandanytime.Thisisknownas________.
Answer:
ubiquity
61.________referstothedisplacementofmarketmiddlemenandthecreationofanewdirectrelationshipbetweenproducersandconsumers.
Answer:
Disintermediation
62.In________commerce,informationisequallydistributed,transactioncostsarelow,pricescanbedynamicallyadjustedtoreflectactualdemand,intermediariesdecline,andunfaircompetitiveadvantagesareeliminated.
Answer:
friction-free
63.A（n）________occurswheneveryoneinagroupreceivesvaluebecauseallparticipantsusethesametoolorproduct.
Answer:
networkeffect
64.Afirmthatisfirsttomarketinaparticularareaandthatmovesquicklytogathermarketshareisreferredtoasa（n）________.
Answer:
firstmover
65.Thefirstevolutionaryphaseofe-commerce,from1995to2000,characterizedastechnology-drivenandungoverned,wasaperiodof________.
Answer:
innovation,invention
66.The________disciplinespansboththetechnicalandbehavioralapproachtostudyinge-commerce.
Answer:
informationsystems
67.________isthemostsuccessfulonlineencyclopedia.
Answer:
Wikipedia
68.Explainwhyafirm'sonlineinventorycontrolsystemisanexampleofe-businessratherthane-commerce.Whatisthekeyfactorindeterminingifatransactionis"commerce"?
Answer:
E-businessrefersprimarilytodigitallyenabledtransactionswithinafirm,involvinginformationsystems,suchanonlineinventorycontrolsystem,underthecontrolofthefirm.E-businessdoesnotinvolvecommercialtransactionsinwhichanexchangeofvalueacrossorganizationalboundariestakesplace.E-commerce,ontheotherhand,isarevenue-gene
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