广告数据分析公司eyeblaster的PPT案例.ppt

广告数据分析公司eyeblaster的PPT案例.ppt

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ActionableAnalytics,Presentedby:

First-nameLast-nametitle2ndFebruary2008,EyeblasterAnalytics,Agenda,IndustryChallengesEyeblasterAnalyticsKeyComponentsCampaignMonitorOne-clickReportingReportGeneratorCustomReportBuilderPlug-inforExcelDataFeedsService,PainPoints,OverwhelmingamountandvarietyofdataHardtodrawqualityconclusionsMulti-channelcampaignsOfflinevsonlineDigitalchannels（search,display,mobile）AdservingplatformsDisparatereportingsystems,EyeblasterAnalytics,MakingdataactionableMetricsforrealbusinessobjectivesReliability,MakingDataActionable,CampaignMonitor,ReportGenerator,Plug-inforExcel,DataFeedsService,One-clickReporting,CustomReportBuilder&Service,ROICostConversiontags,MetricsforBusinessObjectives,DeliveryImpressionsClicksUniqueSite/Publisheroverlap,EngagementDwellInteractionExpansionVideoplayback,SiteOverlap,AccuratelymeasureuniqueusersbyeachpublisherWhendopublishersoverlaptodelivermultipleimpressionstosameuserCheckyourmediabuy:

whichpublisherisoverlappingwithwhich,BacktoMetricsslide,DwellTime,GobeyondinteractionBuildbrandmomentsMeasurebrandengagement,WhatisDwellTime?

averagenumberofsecondstheuserengagedwiththead,includingmouse-on-ad,userinitiatedexpansion,userinitiatedvideo&timedcustominteraction,HowitWorks,BacktoMetricsslide,Dayoftheweek,*Weekdays（MonFri）:

62Sec.Weekends:

（SatSun）:

52Sec.,Onaverage,weekdayDwellTimeis10secondslongerthanweekends*,1min,HewlettPackard:

2008,2min,MakingDataActionable,CampaignMonitor,ReportGenerator,Plug-inforExcel,DataFeedsService,One-clickReporting,CustomReportBuilder&Service,CampaignMonitor,CampaigninsightsinrealtimeAt-a-glancemonitoringofkeycampaigndata,BacktoSolutionsslide,CampaignReady,Set,Go,CampaignMonitoryourwindowtothecampaign,Predefined,Custom,InstantaccesstoKeyPerformanceIndicatorsViewallcampaignsataglanceDetectproblemsquicklyandeasilyGaincontrolwithreal-timedata,Back,CM,CRB,ReportGenerator,1-Click,Plug-inforExcel,DataFeed,One-clickReporting,ActionableinsightsatyourfingertipsPreparetoimpress,BacktoSolutionsslide,Attheclickofabutton,FullCampaignSummaryslidedeckinstandardPPTformatVisualrepresentationofcampaignperformancedata,Predefined,Custom,Back,CM,CRB,ReportGenerator,1-Click,Plug-inforExcel,DataFeed,ReportGenerator,AcompletecampaignanalysispackageWitnessyourdatacometolife,BacktoSolutionsslide,Madetomeasure,23predefinedreports,groupedinto8simplecategoriesForagencies,publishersandcreativeshops,+EmbeddedBenchmarks+Graphs,Predefined,Custom,Back,CM,CRB,ReportGenerator,1-Click,Plug-inforExcel,DataFeed,Madevisual,VisualassistanceofgraphsembeddedinreportsSelectedEyeblasterbenchmarksembeddedforcomparison,Predefined,Custom,Back,CM,CRB,ReportGenerator,1-Click,Plug-inforExcel,DataFeed,Eyeblasterbenchmarksample,CustomReportBuilder（CRB）,Freedomtocreateanyreportyouwant,instantlyTherealsolutiontoflexibilityAsuperbnewuserexperience,BacktoSolutionsslide,Mix&Match,SelectthemetricsyouneedMixdelivery,engagementandconversiondatainonereportAlldeliveredinflatExcelCopyandpastethedatatoothersources,Predefined,Custom,Back,CM,CRB,ReportGenerator,1-Click,Plug-inforExcel,DataFeed,2008Eyeblaster.Allrightsreserved,Standsoutinthecrowd,EaseofusecomplementsinnovationGetitadhocorscheduledSignificanttimesavedUsemetricsavailableonlyintheCRBAnalysismadeeasy!

CustomReportingService,Tailoredreportsbuiltforuniqueneeds,Definedatastructure,Definerequiredformat,Definefilteringoptions,Yourlistofcustomreportsavailableon-line,BacktoSolutionsslide,Plug-inforExcel,Advancedanalyticsforexperiencedusers,BacktoSolutionsslide,SliceandDice,Performexploratory,advancedanalysisPlayaroundwiththedataPivottableswithalltheaccountsdataActionableresultsareimmediate,Predefined,Custom,Back,CM,CRB,ReportGenerator,1-Click,Plug-inforExcel,DataFeed,DataFeedsService,BespokecustomprojectsAllthedataavailableinoneplace,BacktoSolutionsslide,DataFeedsService,Seethefullpictureinoneplace,TransferEyeblasterdatadirectlytoyourdatabaseIntegratedataautomaticallyintoanyanalyticssystemsDataistransportedinasecuredway,andmonitored24/7,2009Eyeblaster.Allrightsreserved,Predefined,Custom,Back,CM,CRB,ReportGenerator,1-Click,Plug-inforExcel,DataFeed,EyeblasterAnalytics,Accountability&measurabilityacrossmediatoensureadexpenditureisgivingresultsDeeper,actionableanalysisinlesstimeMoreeffectivecampaigns,increasedROI,Thankyou,RumorhasitthatcompetitorsconsiderEyeblasterAnalyticsasthegoldenstandardintheindustry.Contactustofindoutmore.,