大学生网上创业.外文翻译.docx

大学生网上创业.外文翻译.docx

《大学生网上创业.外文翻译.docx》由会员分享，可在线阅读，更多相关《大学生网上创业.外文翻译.docx（13页珍藏版）》请在冰点文库上搜索。

XX大学

201７届本科毕业论文（设计）

英文文献及翻译

ResearchontheConstructionofCollegeStudents'OnlineEntrepreneurshipPlatform

学生姓名：

XXXX　

所在系别：

管理系

所学专业：

信息管理与信息系统

导师姓名：

XXXX（讲师）

完成时间：

201７年4月12日

2

ResearchontheConstructionofCollegeStudents'OnlineEntrepreneurshipPlatform

Abstract—AlongwiththetransformationofChina'seconomicstructureandthepopularizationofmasseducation,theemploymentsituationofuniversitystudentsisbecominggrimmer.Asanidealwayforuniversitystudentstotakeupanoccupation,theentrepreneurshiphasbecomethefocusofattentiontothegovernment,societyanduniversity.However,therearesomeproblemsthatneedtobesolved.Startingfromthecultivationofuniversitystudents'innovationconsciousness,theconstructionofonlineventureplatformcouldcreatebusinessatmosphere,implemententrepreneurshipeducation,linkuptheentrepreneursandfirms,andbringaboutthecomprehensivedevelopmentofuniversitystudents'entrepreneurship.

Keywords:

collegestudents,entrepreneurship,platform,education

I.THEBACKGROUNDOFCOLLEGESTUDENTS'ENTREPRENEURSHIP

Inrecentyears,undertheguidanceofcentralpolicyandthechangeoftheenvironmentofeconomicsandsociety,entrepreneurshiphasbecomeoneoftheimportantemploymentchoicesforgraduates.Thus,entrepreneurshipforgraduateshasbeenintheactiveperiod.Graduateswouldhaveachievedagreatcareeriftheycouldseizetheopportunitiesunderthebackgroundofentrepreneurship.

A.Thegrimemploymentsituation

Aftersuccessfullycompletingstudies,mostofuniversitystudentsfacewiththechoiceofemployment.Thedevelopmentofeconomyandsocietyhasgreatlychangedtheemploymentsituationofuniversitystudents.First,after30yearsofrapidgrowth,China’scomprehensiveeconomicstrengthleapttotheforefrontoftheworld,withsignificantlyenhancingthelevelofscienceandtechnologyandunceasinglystrengtheningtheinternationalcompetitivenessoffirms.Allabovepromotethecontinuousoptimizationoftheindustrialstructure,constantlyupgradethetraditionalmanualindustry,developtheintensivetechnologyindustryandweakenthedemandofemployment.Secondly,aftertherapidgrowth,Chineseeconomyfaceswiththegrowthshiftwhichwillinevitablygiveemploymentgrowthtosomepressure.Finally,thenumberofcollegegraduatesisgrowingrapidly.AccordingtotheinformationreleasedbyChinaEducationOnline，thepopularizationofmasseducationinuniversitiesleadstotheincreaseofgraduatesfrom1140000in2001to7490000in2015[1].Thefactorsthathavechangedthestatewherethestateandgovernmentofferjobsforgraduatesincludetheadjustmentofeconomicstructure,thetransitionofindustrialstructureandthegrowthofthenumberofuniversitygraduates.So,theemploymentpressureincreasesfortheuniversitystudents.

B.Theunprecedentedentrepreneurshipopportunity

Thenewtimegivestudentsthechanceofentrepreneurship.First,thegovernment,withthesocietyanduniversitiespaysattentiontouniversitystudents'entrepreneurship,formulatesaseriesofpreferentialpoliciesandmeasurestoassist,andrelievestaxation,fundingandchargesconsiderably.TakingChongqingforanexample,itismadeclearintheplanofsupportmechanismandimplementationforChongqingsmallmicroenterprise（TheChongqingmunicipalgovernment[2014]36）thatthesupportmechanismofthesmallandmicrofirmshasbeenlistedinthe25keyreformprojects.Thegovernmenthasformulatedaseriesofpoliciestosupportmicrofirms,reducethecostsofentrepreneurshipandstimulatecreativity.Tostrengthentheindustryguidance,supportpoliciesstipulatethatthemicrofirms,thatarefoundedinareaoffivemunicipalencourageinnovation（suchasscienceandtechnology,electroniccommerce,energyconservationandenvironmentalprotection,culturalandcreative,andagriculture）andtheencouragedindustryofthecounty,canapplyforlessthan5millionyuanstart-upgrants（formerlyfinancialsubsidies）andamaximumof15millionyuanofbusinesssupportloansaftertwomonthsoftheregistration.Atpresent,theentrepreneurshipofuniversitygraduatesinChongqingcanobtainthemaximumsubsidyofuptonearly240000[2].Secondly,withtherapiddevelopmentoftheinternet,itsusersgrowrapidly.AsofJune2014,the34th„ChinaInternetdevelopmentstatisticsreport‟releasedbyCNNICshowedthatthescaleofChina'sInternetusershadreached6.32billion,withtheincreaseof1442millioncomparedwiththeendof2013,internetpenetrationratewas46.9%.So,onlineentrepreneurshiphasbecomeonedirectionofuniversitystudents‟entrepreneurship.Thediversificationofentrepreneurshipchannelsnotonlyencouragesuniversitystudentstoachievetherealentrepreneurship,butalsoonlineentrepreneurship.

II.THEGENERALSITUATIONANDMAINPROBLEMSOFCOLLEGESTUDENTS'ENTREPRENEURSHIP

Theentrepreneurshipofgraduateshasbecomethefocusofthewholesociety.However,onlywhenthemainproblemsbelowgetsolved,cantheentrepreneurshipofgraduatesdevelophealthily.

A.Thecollegestudents'entrepreneurialdesireisstronger,butlessactualbusiness

Entrepreneurshipistheimplementationprocessofentrepreneursfromwealthaccumulationtorealizethevalueoflife.Thepowerofexampleisendless.WhentheyknowotherentrepreneurscanquicklygrowuptobetheCEOofanenterprise,entrepreneurstaketotheroadoftheirownbusinessfromemployeestothebossstepbystep.Theygetsuccessquicklyfrompennilesstoasharpincreaseinwealthoreveninashorttimeearnthefirstbucketofgold.Therefore,moreandmorestudentsareeagertoentrepreneurship.FromDecember2014toMarch2015,byfacetofaceinterviewandnetworkinvestigation,wemadequestionnairestothegraduatesofChongqingTechnologyandBusinessUniversityandotheruniversities,inwhich691effectivequestionnairesweretakenback,46.16%ofcollegestudentshaveadesireforentrepreneurshipbutnobusiness.Only6.08%withentrepreneurialaspirationsandbeingentrepreneurial.Obviouslyforcollegestudentsentrepreneurshipisattractive.Howevertheseentrepreneurswhoarenotconfidentaboutitduetothelimitedknowledgeandexperiencearelessimplementationandlesssuccess.Datashowsourcountrycollegestudents'entrepreneurialsuccessrateofChinesegraduatesisonly2%~3%,farbelowtheaveragerateofentrepreneurialsuccess.

B.Lowbusinesslevelandlow-tech

Throughtheinvestigation,Zhangfindsthataquarterofthestudentsbelievethatentrepreneurshipisnothingbutmakingmoney,whatevercareeryouchoose[4].Mostofcollegestudents'entrepreneurshipwhobehaveirrationallyandmuchblindnessstayinlow-techandapplylesstheirprofessionalknowledgetobusinesslikestreetvendorandsellingsmallcommodities.Entrepreneurswhocannotfindtherightentrepreneurialopportunitiesintheirownfieldspaymoreattentiontohowtogetmoreeconomicbenefitsassoonaspossiblewithoutcombiningwiththeirownexpertiseandentrepreneurship.Henceincompetitionwithotherentrepreneurswhodidnotplaytheirstrengthsresultinlow-techandpoorquality.

C.Weakentrepreneurialability

Duetolackofexperience,undergraduateentrepreneurshipwasnotsensitivetothemarketandmostcollegestudentswereeasiertofollowtheothersblindly.Therefore,theopportunitywasnoteasytobeminingandthecompanywasnotarrangedandoperatedeffectively.Forthemajority,universitystudentpresentsstrongcapriciousness.Sincehadnolongtermplanandnotmanagedthecompanyscientifically,collegestudentsweremorelikelytogiveupassoonasthecompanybecomeunprofitable.Furthermore,thethepoorabilitytouseresources,planprojectandimplementledtoalooseteamandincompetenceofleadershipwhichrestrictedthedevelopmentofenterprise.

III.THEBENEFITTOESTABLISHONLINEENTREPRENEURSHIPPLATFORMFORCOLLEGESTUDENTS

Throughonlineentrepreneurialplatform,studentscouldraisetheirinterestinentrepreneurship,getaidandguidanceaboutthepracticalproblemsintheprocessofentrepreneurship.

A.Torealizetheeffectivenessofentrepreneurshipeducation

Comparedwiththeentrepreneursofforties,fifties,collegestudents,asyoung,educatedgenerationinthesocietyhavenumerousadvantages.Firstly,theyhaveaquickcomprehensiontowardnewthingsandaregoodatlearningnewknowledgefromthesurroundingenvironment,especiallygettingtheinformation,knowledgefromtheinternet.Theyareeasytoacceptnewthingsandwillingtohaveatryfornewthingstheyareinterestedin.Moreover,theyhaveagreatpushtodowhattheywanttodowithoutbeingfetteredbyoldtradition.Secondly,throughstudyingfromtheprimaryschooltocollege,theyareequippedwithsystematicknowledgeandspecializedskill.Intheageof“Internet+”,muchinformationcanbeobtainedfromtheinternetwhichisafieldcollegestudentsaregoodat.Theestablishingofentrepreneurshipplatformcanprovidethetrainingofentrepreneurshipknowledge,thepreferentialpolicyandchoiceofentrepreneurshipprojectandantherinformation.Bythisway,itcanseparateitselffromthetraditionaltheoreticalteachingmodelandatthesametimecanaddmoresimulationsandinteresting.

B.Toadaptthelivinghabitofcollegestudents

WithenteringintheageofInternet,BigDataandCloudPlatformcreatemuchconnectionbetweenthelifeofcollegestudentsandtheinternet.Theonlinelibraryalsobecomesanimportantmeasureforcollegestudentstoacquireknowledgeandreadonline.Moreover,theyshoponline,sendmessageonli